Pulley Audience in United States
Pulley has an estimated audience of 369,191 people in United States. 21.9% are female, 78.1% are male, average age 37.3. Top regions: California, Texas, Florida. Top brand affinities: Embroidery Library, Cullinan Diamond, Urban Outfitters, Hammock camping, Diane Sawyer.
The average Pulley fan in United States is 37.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Embroidery Library, Cullinan Diamond, Urban Outfitters, with strongest over-indexing on Embroidery Library (20× the country average). Demographically, the Pulley audience skews more male with an average age of 37.3, and over-indexes on personality traits such as Family Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic
Demographics of Pulley fans
| Metric | Value |
|---|---|
| Female | 21.9% |
| Male | 78.1% |
| Average age | 37.3 |
| Estimated audience size | 369,191 |
Audience persona
The typical Pulley fan in United States is more male, around 37.3 years old, with strong Family Orientation tendencies and a notable affinity for Embroidery Library.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 51,587 | 1.27× |
| Texas | 36,307 | 1.14× |
| Florida | 24,691 | 0.99× |
| New York | 23,701 | 1.15× |
| Georgia | 13,068 | 1.15× |
| Illinois | 12,228 | 0.99× |
| Pennsylvania | 11,978 | 0.96× |
| North Carolina | 11,863 | 1.07× |
| Ohio | 9,984 | 0.88× |
| Michigan | 9,541 | 0.99× |
| Virginia | 9,485 | 1.05× |
| Washington | 9,097 | 1.23× |
| New Jersey | 8,137 | 0.87× |
| Arizona | 8,057 | 1.07× |
| Tennessee | 7,771 | 1.05× |
| Indiana | 6,925 | 1.03× |
| Massachusetts | 6,922 | 0.95× |
| Wisconsin | 5,949 | 1.07× |
| Alabama | 5,777 | 1.12× |
| Missouri | 5,749 | 0.97× |
| Maryland | 5,744 | 0.9× |
| Colorado | 5,617 | 0.97× |
| Minnesota | 5,425 | 1.03× |
| Louisiana | 5,000 | 1.05× |
| South Carolina | 4,645 | 0.84× |
| Oregon | 4,639 | 1.1× |
| Kentucky | 4,450 | 0.96× |
| Oklahoma | 4,322 | 1.05× |
| Utah | 3,618 | 1.09× |
| Arkansas | 3,388 | 1.11× |
| Connecticut | 3,372 | 0.91× |
| Iowa | 3,186 | 1.05× |
| Mississippi | 3,166 | 1.04× |
| Nevada | 3,130 | 0.88× |
| Kansas | 3,094 | 1.06× |
| Idaho | 2,002 | 1.08× |
| Nebraska | 1,834 | 0.99× |
| New Mexico | 1,829 | 0.99× |
| Hawaii | 1,558 | 0.98× |
| West Virginia | 1,555 | 0.9× |
| Maine | 1,365 | 1.03× |
| New Hampshire | 1,327 | 0.91× |
| Montana | 1,071 | 1.05× |
| Washington, District of Columbia | 980 | 0.88× |
| Alaska | 868 | 1.1× |
| North Dakota | 834 | 1.1× |
| Rhode Island | 820 | 0.7× |
| South Dakota | 761 | 0.89× |
| Delaware | 739 | 0.73× |
| Vermont | 571 | 0.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Embroidery Library | 20× | Home & Garden |
| Cullinan Diamond | 20× | |
| Urban Outfitters | 2.06× | Shopping |
| Hammock camping | 7.56× | Travel & Leisure |
| Diane Sawyer | 9.38× | Movies & TV |
| Elsword | 15.25× | Games |
| N1 road (South Africa) | 3.86× | Travel & Leisure |
| Keith Stanfield | 4.94× | Movies & TV |
| Arrietty | 10.92× | Movies & TV |
| Historic site | 3.16× | Arts & Culture |
| UK garage | 3.92× | Music & Radio |
| Hog Hunting | 2.45× | Sports |
| Rapid prototyping | 12.34× | Business & Career |
| Eden Lake | 5.27× | Movies & TV |
| Suikoden IV | 20× | Games |
| Better Off Dead (film) | 6.8× | Movies & TV |
| MK | 2.56× | Music & Radio |
| Wikia | 2.03× | Internet & Social Media |
| Hipster | 5.46× | Politics & Society |
| ENA (Emergency Nurses Association) | 6.75× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 2.36 |
| Patriotism | CONSERVATISM | 1.68 |
| Need for Security | CONSERVATISM | 1.66 |
| Quality Awareness | PREMIUM | 1.35 |
| Risk Appetite | THRILL | 1.34 |
| Price Sensitivity | PREMIUM | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.0% |
| Thailand | 11.1% |
| Australia | 6.1% |
See Pulley audiences in other countries
More Cars & Mobility audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Pulley have in United States?
Pulley has an estimated audience of 369,191 people in United States, concentrated in California and Texas.
What is the gender split and age of Pulley fans?
21.9% of Pulley fans are female, 78.1% are male, with an average age of 37.3 years.
Which brands do Pulley fans like most?
Pulley fans show strongest brand affinity for Embroidery Library (20×), Cullinan Diamond (20×), and Urban Outfitters (2.06×) over the country average.
Where do Pulley fans live in United States?
Pulley fans in United States are most concentrated in California (reach 51,587), Texas (reach 36,307), and Florida (reach 24,691). These three regions account for the largest share of the active audience.
What other brands do Pulley fans also like?
Beyond Pulley itself, the audience over-indexes on Cullinan Diamond (20×), Urban Outfitters (2.06×), Hammock camping (7.56×), and Diane Sawyer (9.38×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Pulley. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.