Rascasse Audience Intelligence

RAC Audience in United States

A data profile of the people who buy, follow and care about RAC in United States — modelled from more than twelve digital signal sources. RAC has an estimated audience of 568,219 people in United States.

#247among Hip hop in United States#8126among Person in United States#4698in Music & Radio

The average RAC fan in United States is 32.9 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Disclosure (band), Ming-Na Wen, The Hives, with strongest over-indexing on Disclosure (band) (220.88× the country average).

Demographically, the RAC audience skews balanced with an average age of 32.9, and over-indexes on personality traits such as Early Adopter Mentality, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical RAC fan in United States is balanced, around 32.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Disclosure (band).

Category: Music & Radio · Type: Person · Subtype: Hip hop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the RAC profile in United States.

Audience size
568K
in United States
Gender
48.9%♀
51.1% male
Age
32.9
average years
Country rank
#33952
Person in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of RAC fans

48.9% are female, 51.1% are male, average age 32.9.

Fig. 02

Gender split

48.9%
Female
51.1%
Male
Demographic split for RAC audience in United States
MetricValue
Female48.9%
Male51.1%
Average age32.9
Estimated audience size568,219
Fig. 03

Age distribution

Ø 32.9
average years
Age distribution of the RAC audience in United States
Age bracketShare%
16-1936%
20-2922%
30-3917%
40-4915%
50+9%
Fig. 04

Worldwide distribution

12.7%

of the worldwide RAC audience comes from United States.

Worldwide audience distribution share by country for RAC
CountryShare
United Kingdom39.4%
Australia19.2%
United States12.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the RAC audience in United States is strongest.

Fig. 05

Top regions by affinity

RAC fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~10K4.01×
02Arkansas~8K1.77×
03Kentucky~10K1.73×
04Oklahoma~10K1.57×
05Mississippi~7K1.45×
06Indiana~10K1.34×
07New Mexico~4K1.32×
08Minnesota~10K1.28×
09Tennessee~10K1.25×
10Alabama~10K1.23×
11Kansas~5K1.21×
12Georgia~20K1.19×
13Ohio~20K1.15×
14Missouri~10K1.14×
15Louisiana~8K1.10×
16Montana~2K1.10×
17Maine~2K1.09×
18North Carolina~20K1.06×
19Michigan~10K1.00×
20South Carolina~8K0.98×
21Iowa~4K0.96×
22Vermont<1K0.96×
23Nevada~5K0.95×
24Pennsylvania~20K0.94×
25Texas~40K0.93×
26Virginia~10K0.90×
27Oregon~6K0.89×
28Hawaii~2K0.89×
29North Dakota~1K0.89×
30New Hampshire~2K0.84×
31Alaska<1K0.84×
32Colorado~7K0.78×
33Utah~4K0.77×
34Idaho~2K0.77×
35South Dakota<1K0.76×
36New York~20K0.75×
37Washington~8K0.75×
38Rhode Island~1K0.75×
39Nebraska~2K0.72×
40Delaware~1K0.72×
41Maryland~6K0.67×
42Connecticut~4K0.67×
43Washington, District of Columbia~1K0.66×
44Florida~20K0.65×
45Illinois~10K0.64×
46Arizona~7K0.63×
47Massachusetts~6K0.59×
48California~30K0.50×
49New Jersey~7K0.49×
50Wisconsin~3K0.41×
Fig. 06

Affinity by region

Affinity by region — RAC, United States
0.41×1.00×4.01×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the RAC audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for RAC audience
#·InterestCategoryAffinity×
01Disclosure (band)Music & Radio220.88×
02Two Door Cinema ClubMusic & Radio89.22×
03Bloc PartyMusic & Radio60.17×
04LCD SoundsystemMusic & Radio45.82×
05Bon IverMusic & Radio44.51×
06JamiroquaiMusic & Radio43.90×
07The HivesMusic & Radio38.46×
08Freddy vs. JasonMovies & TV38.40×
09Ming-Na WenMovies & TV37.12×
10Julian CasablancasMusic & Radio35.02×
11The KillsMusic & Radio29.73×
12The Capital GrilleFood & Beverages28.98×
13WaterworldMovies & TV26.20×
14M.I.A. (rapper)Music & Radio25.07×
15Florence and the MachineMusic & Radio22.97×
16RÜFÜSMusic & Radio21.48×
17MGMTMusic & Radio20.54×
18High School DxDMovies & TV20.00×
19Tame ImpalaMusic & Radio17.63×
20Emmy RossumMovies & TV16.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the RAC audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by RAC audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.59×
Urban LifestyleOPEN1.54×
Design AffinityPREMIUM1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by RAC audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.69×
Pet OwnershipJOY0.78×
Price SensitivityPREMIUM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does RAC have in United States?

RAC has an estimated audience of 568,219 people in United States, concentrated in Texas and California.

02

What is the gender split and age of RAC fans?

48.9% of RAC fans are female, 51.1% are male, with an average age of 32.9 years.

03

Which brands do RAC fans like most?

RAC fans show strongest brand affinity for Disclosure (band) (220.88×), Ming-Na Wen (37.12×), and The Hives (38.46×) over the country average.

04

Where do RAC fans live in United States?

RAC fans in United States are most concentrated in Texas (reach ~40K), California (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do RAC fans also like?

Beyond RAC itself, the audience over-indexes on Ming-Na Wen (37.12×), The Hives (38.46×), The Capital Grille (28.98×), and Jamiroquai (43.9×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See RAC audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for RAC. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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