RAC Audience in United States

RAC logo

RAC has an estimated audience of 561,769 people in United States. 49.9% are female, 50.1% are male, average age 33.8. Top regions: Texas, California, Florida. Top brand affinities: Ming-Na Wen, Disclosure (band), Julian Casablancas, Emmy Rossum, Two Door Cinema Club.

The average RAC fan in United States is 33.8 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Ming-Na Wen, Disclosure (band), Julian Casablancas, with strongest over-indexing on Ming-Na Wen (137.69× the country average). Demographically, the RAC audience skews balanced with an average age of 33.8, and over-indexes on personality traits such as Sustainability, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Hip hop

Demographics of RAC fans

Demographic split for RAC audience in United States
MetricValue
Female49.9%
Male50.1%
Average age33.8
Estimated audience size561,769

Audience persona

The typical RAC fan in United States is balanced, around 33.8 years old, with strong Sustainability tendencies and a notable affinity for Ming-Na Wen.

Top regions in United States

Top regions ranked by reach for RAC in United States
RegionReachAffinity
Texas46,1510.96×
California33,7910.55×
Florida25,2800.66×
New York25,0440.8×
Georgia21,9421.27×
Ohio20,6191.19×
North Carolina19,0331.13×
Pennsylvania17,9970.95×
Michigan15,1461.03×
Indiana14,0051.36×
Tennessee13,6431.21×
Virginia13,4160.98×
Illinois12,4380.66×
Kentucky12,0771.71×
West Virginia10,4944.01×
Minnesota10,2831.28×
Missouri10,1211.12×
Oklahoma9,9811.6×
Alabama9,5081.21×
Washington8,9540.79×
Arkansas8,1041.75×
South Carolina7,9890.95×
Louisiana7,6821.06×
Arizona7,4840.65×
Colorado7,2280.82×
New Jersey7,2220.51×
Maryland6,6590.69×
Massachusetts6,6390.6×
Mississippi6,5681.42×
Oregon6,0320.94×
Kansas5,3671.21×
Nevada5,2630.97×
Iowa4,3710.94×
Utah3,8530.77×
New Mexico3,7511.33×
Connecticut3,6090.64×
Wisconsin2,8150.33×
Maine2,1791.08×
Hawaii2,1090.87×
Idaho2,0190.72×
Nebraska1,8110.64×
New Hampshire1,8010.81×
Montana1,7331.11×
Rhode Island1,1440.64×
Washington, District of Columbia1,0700.63×
Delaware9280.6×
Vermont8820.89×
North Dakota8770.76×
Alaska8730.73×
Wyoming7390.89×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for RAC audience
BrandAffinityCategory
Ming-Na Wen137.69×Movies & TV
Disclosure (band)115.37×Music & Radio
Julian Casablancas96.31×Music & Radio
Emmy Rossum27.64×Movies & TV
Two Door Cinema Club109.69×Music & Radio
Jamiroquai51.01×Music & Radio
MGMT29.6×Music & Radio
Autism Awareness13.07×Health
LCD Soundsystem57.36×Music & Radio
Waterworld31.98×Movies & TV
Diabetes mellitus awareness8.59×Health
M.I.A. (rapper)27.24×Music & Radio
Aegean Airlines70.12×Travel & Leisure
Resident Advisor25.13×Music & Radio
Freddy vs. Jason34.78×Movies & TV
Bachelor of Business Administration39.66×Business & Career
RÜFÜS23.67×Music & Radio
Microblogging8.81×Technology & Electronics
Singer-songwriter3.96×Music & Radio
The Kills32.8×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by RAC audience
TraitClusterScore
SustainabilityBALANCE2.02
Early Adopter MentalityPOWER1.97
Design AffinityPREMIUM1.92
LGBTQ+ IdentityOPEN1.63
Luxury OrientationPREMIUM1.45
Urban LifestyleOPEN1.38

Worldwide distribution

Worldwide audience distribution share by country for RAC
CountryShare
United Kingdom36.0%
Australia20.4%
United States13.4%

See RAC audiences in other countries

More Hip hop audiences in United States

Frequently asked questions

How many fans does RAC have in United States?

RAC has an estimated audience of 561,769 people in United States, concentrated in Texas and California.

What is the gender split and age of RAC fans?

49.9% of RAC fans are female, 50.1% are male, with an average age of 33.8 years.

Which brands do RAC fans like most?

RAC fans show strongest brand affinity for Ming-Na Wen (137.69×), Disclosure (band) (115.37×), and Julian Casablancas (96.31×) over the country average.

Where do RAC fans live in United States?

RAC fans in United States are most concentrated in Texas (reach 46,151), California (reach 33,791), and Florida (reach 25,280). These three regions account for the largest share of the active audience.

What other brands do RAC fans also like?

Beyond RAC itself, the audience over-indexes on Disclosure (band) (115.37×), Julian Casablancas (96.31×), Emmy Rossum (27.64×), and Two Door Cinema Club (109.69×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for RAC. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.