Radio station Audience in United States

Radio station has an estimated audience of 1,936,693 people in United States. 47.1% are female, 52.9% are male, average age 43.5. Top regions: California, Texas, Florida. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Income tax.

The average Radio station fan in United States is 43.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Radio station audience skews balanced with an average age of 43.5, and over-indexes on personality traits such as Spirituality, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Radio Station · Subtype: Sport

Demographics of Radio station fans

Demographic split for Radio station audience in United States
MetricValue
Female47.1%
Male52.9%
Average age43.5
Estimated audience size1,936,693

Audience persona

The typical Radio station fan in United States is balanced, around 43.5 years old, with strong Spirituality tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Radio station in United States
RegionReachAffinity
California215,7591.01×
Texas163,1300.98×
Florida113,4630.87×
New York100,8560.93×
Pennsylvania66,5381.02×
Ohio64,8931.09×
Illinois64,4401×
Georgia58,5970.98×
Michigan56,3791.11×
North Carolina54,6540.94×
Indiana48,9671.38×
Tennessee43,2441.11×
New Jersey41,7810.85×
Missouri38,9091.25×
Virginia37,7910.8×
Washington35,2300.91×
Arizona34,8410.88×
Wisconsin34,2311.17×
Massachusetts30,9590.81×
Minnesota30,3761.09×
Kentucky28,2791.16×
Maryland26,7560.8×
South Carolina25,7600.88×
Louisiana25,7431.03×
Colorado25,5780.84×
Alabama24,8850.92×
Oklahoma24,5261.14×
Connecticut22,1451.14×
Oregon21,0570.95×
Iowa20,4361.28×
Kansas19,3611.27×
Arkansas18,1541.14×
Mississippi17,1491.07×
Nevada15,1510.81×
Utah13,6050.78×
Nebraska12,9811.34×
New Mexico11,3261.17×
West Virginia9,1471.01×
Idaho8,6170.89×
Rhode Island8,1191.32×
Hawaii6,7720.81×
Maine6,1770.89×
New Hampshire6,0220.79×
Delaware5,3060.99×
South Dakota4,7761.07×
Washington, District of Columbia4,1860.72×
Alaska4,0370.97×
Montana3,9990.74×
North Dakota3,6120.91×
Wyoming3,0861.08×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Radio station audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
Planet Fitness3.81×Sports
Katey Sagal13.27×Movies & TV
Matthew Perry15.77×Movies & TV
Diaper bag5.07×Kids & Family
Charles, Prince of Wales18.87×Politics & Society
Saudi Professional League49×Sports
Marlon Wayans9.24×Movies & TV
Brenda Song9.61×Fashion & Accessoires
Superman1.51×Movies & TV
Bass guitar2.8×Music & Radio
Clarinet5.06×Music & Radio
Princess Polly5.35×Fashion & Accessoires
Hiking trails4.7×Sports
Saxophone4.69×Music & Radio
Funko5.08×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Radio station audience
TraitClusterScore
SpiritualityBALANCE1.25
Early Adopter MentalityPOWER1.21
Urban LifestyleOPEN1.17
Price SensitivityPREMIUM1.16
Social Media UsageJOY1.13
LGBTQ+ IdentityOPEN1.1

Worldwide distribution

Worldwide audience distribution share by country for Radio station
CountryShare
United States30.1%
Spain10.6%
Mexico10.0%

See Radio station audiences in other countries

More Sport audiences in United States

Frequently asked questions

How many fans does Radio station have in United States?

Radio station has an estimated audience of 1,936,693 people in United States, concentrated in California and Texas.

What is the gender split and age of Radio station fans?

47.1% of Radio station fans are female, 52.9% are male, with an average age of 43.5 years.

Which brands do Radio station fans like most?

Radio station fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Radio station fans live in United States?

Radio station fans in United States are most concentrated in California (reach 215,759), Texas (reach 163,130), and Florida (reach 113,463). These three regions account for the largest share of the active audience.

What other brands do Radio station fans also like?

Beyond Radio station itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and Income tax (13.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Radio station. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.