Ratt Audience in United States
Ratt has an estimated audience of 341,107 people in United States. 31.4% are female, 68.6% are male, average age 47.8. Top regions: California, Texas, Florida. Top brand affinities: Israel, Winemaking, Dog breed, REC TEC Grills, Urban Outfitters.
The average Ratt fan in United States is 47.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Israel, Winemaking, Dog breed, with strongest over-indexing on Israel (7.56× the country average). Demographically, the Ratt audience skews more male with an average age of 47.8, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Music & Radio · Type: Person
Demographics of Ratt fans
| Metric | Value |
|---|---|
| Female | 31.4% |
| Male | 68.6% |
| Average age | 47.8 |
| Estimated audience size | 341,107 |
Audience persona
The typical Ratt fan in United States is more male, around 47.8 years old, with strong Patriotism tendencies and a notable affinity for Israel.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 26,992 | 0.72× |
| Texas | 22,845 | 0.78× |
| Florida | 15,970 | 0.69× |
| Ohio | 13,941 | 1.33× |
| Pennsylvania | 12,872 | 1.12× |
| New York | 12,771 | 0.67× |
| Michigan | 12,272 | 1.38× |
| Illinois | 11,915 | 1.05× |
| North Carolina | 9,291 | 0.91× |
| Tennessee | 7,888 | 1.15× |
| Indiana | 7,763 | 1.25× |
| Georgia | 7,350 | 0.7× |
| Virginia | 7,227 | 0.87× |
| Wisconsin | 6,604 | 1.29× |
| Missouri | 6,289 | 1.14× |
| Washington | 6,016 | 0.88× |
| New Jersey | 5,924 | 0.68× |
| Arizona | 5,878 | 0.84× |
| Kentucky | 5,857 | 1.37× |
| Minnesota | 5,598 | 1.15× |
| Massachusetts | 5,349 | 0.8× |
| Oklahoma | 4,640 | 1.22× |
| South Carolina | 4,605 | 0.9× |
| Colorado | 4,497 | 0.84× |
| Arkansas | 4,349 | 1.55× |
| Oregon | 4,327 | 1.11× |
| Iowa | 4,118 | 1.47× |
| Maryland | 3,992 | 0.68× |
| Louisiana | 3,871 | 0.88× |
| Alabama | 3,779 | 0.79× |
| Connecticut | 3,320 | 0.97× |
| Nevada | 3,246 | 0.98× |
| Kansas | 2,789 | 1.04× |
| Utah | 2,446 | 0.8× |
| New Mexico | 2,385 | 1.39× |
| Mississippi | 2,380 | 0.85× |
| West Virginia | 2,109 | 1.33× |
| Nebraska | 1,779 | 1.04× |
| Idaho | 1,770 | 1.03× |
| Montana | 1,612 | 1.7× |
| New Hampshire | 1,382 | 1.03× |
| Maine | 1,346 | 1.1× |
| South Dakota | 988 | 1.25× |
| Rhode Island | 928 | 0.85× |
| North Dakota | 868 | 1.24× |
| Hawaii | 733 | 0.5× |
| Delaware | 580 | 0.62× |
| Alaska | 574 | 0.79× |
| Wyoming | 517 | 1.02× |
| Vermont | 500 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Israel | 7.56× | Travel & Leisure |
| Winemaking | 10.99× | Food & Beverages |
| Dog breed | 2.3× | Pets & Animals |
| REC TEC Grills | 34.83× | Sports |
| Urban Outfitters | 2.7× | Shopping |
| Alaska | 2.22× | Travel & Leisure |
| Home Delivery | 3.9× | Food & Beverages |
| Moquegua | 14.92× | Travel & Leisure |
| Minnesota | 2.07× | Travel & Leisure |
| Nebraska | 3.1× | Travel & Leisure |
| Monmouth County, New Jersey | 10.49× | Travel & Leisure |
| JibJab | 6.07× | Internet & Social Media |
| Gift registry | 13.1× | Kids & Family |
| John Havlicek | 13.7× | Sports |
| Unique Gifts | 2.02× | Shopping |
| Home staging | 3.86× | Home & Garden |
| Captain America (1990 film) | 3.31× | Movies & TV |
| Sinaloa | 2.68× | Travel & Leisure |
| Hutton, Lancashire | 25.84× | Travel & Leisure |
| Keith Stanfield | 4.24× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.95 |
| Risk Appetite | THRILL | 1.49 |
| Tradition | CONSERVATISM | 1.32 |
| Extroversion | THRILL | 1.26 |
| Need for Security | CONSERVATISM | 1.14 |
| Individualism | JOY | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 55.4% |
| Japan | 5.8% |
| Canada | 5.4% |
See Ratt audiences in other countries
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Frequently asked questions
How many fans does Ratt have in United States?
Ratt has an estimated audience of 341,107 people in United States, concentrated in California and Texas.
What is the gender split and age of Ratt fans?
31.4% of Ratt fans are female, 68.6% are male, with an average age of 47.8 years.
Which brands do Ratt fans like most?
Ratt fans show strongest brand affinity for Israel (7.56×), Winemaking (10.99×), and Dog breed (2.3×) over the country average.
Where do Ratt fans live in United States?
Ratt fans in United States are most concentrated in California (reach 26,992), Texas (reach 22,845), and Florida (reach 15,970). These three regions account for the largest share of the active audience.
What other brands do Ratt fans also like?
Beyond Ratt itself, the audience over-indexes on Winemaking (10.99×), Dog breed (2.3×), REC TEC Grills (34.83×), and Urban Outfitters (2.7×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Ratt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.