Rialto, California Audience in United States

Rialto, California logo

Rialto, California has an estimated audience of 349,825 people in United States. 61.4% are female, 38.6% are male, average age 39.5. Top regions: California, Arizona, New York. Top brand affinities: Justice, Panama, Tierra Cali, Lebanese cuisine, E-box.

The average Rialto, California fan in United States is 39.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Arizona, New York. Top brand affinities include Justice, Panama, Tierra Cali, with strongest over-indexing on Justice (2.42× the country average). Demographically, the Rialto, California audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Indulgence, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Rialto, California fans

Demographic split for Rialto, California audience in United States
MetricValue
Female61.4%
Male38.6%
Average age39.5
Estimated audience size349,825

Audience persona

The typical Rialto, California fan in United States is more female, around 39.5 years old, with strong Indulgence tendencies and a notable affinity for Justice.

Top regions in United States

Top regions ranked by reach for Rialto, California in United States
RegionReachAffinity
California226,0145.88×
Arizona23,9023.35×
New York17,0100.87×
Illinois15,9631.37×
North Carolina13,3281.27×
Florida12,5920.53×
Texas11,9910.4×
Georgia11,0071.02×
Pennsylvania8,5360.72×
Arkansas7,7742.7×
Colorado7,7371.4×
Oregon6,6261.65×
Washington6,1440.88×
Ohio5,6590.53×
Montana5,3295.49×
Iowa5,1381.78×
New Hampshire5,0653.67×
Michigan4,7070.51×
Kentucky4,3440.99×
Virginia4,0340.47×
New Jersey3,7890.43×
Massachusetts3,5670.52×
Nevada3,0100.89×
Maryland2,4630.41×
Tennessee2,3950.34×
Indiana2,3070.36×
Oklahoma2,1020.54×
Missouri1,8770.33×
Minnesota1,8230.36×
Wisconsin1,7770.34×
Utah1,6640.53×
South Carolina1,5680.3×
Washington, District of Columbia1,5641.49×
Connecticut1,4480.41×
Wyoming1,4092.72×
Louisiana1,3150.29×
Alabama1,2350.25×
New Mexico1,2200.7×
Kansas1,0350.38×
Idaho7890.45×
Hawaii6270.42×
Mississippi6180.21×
Nebraska6090.35×
Maine4590.37×
Vermont3730.61×
Rhode Island3620.33×
West Virginia3220.2×
Delaware2370.25×
Alaska2210.3×
South Dakota2000.25×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rialto, California audience
BrandAffinityCategory
Justice2.42×Politics & Society
Panama1.67×Travel & Leisure
Tierra Cali2.72×Travel & Leisure
Lebanese cuisine2.25×Food & Beverages
E-box3.04×Health
Ellen Burstyn1.98×Movies & TV
Tierra caliente1.71×Travel & Leisure
Lion of Judah3.22×
Biblical inspiration1.69×Politics & Society
Ken Griffey Jr.1.5×Sports
Ayrton Senna1.83×Sports
Overtone1.76×Beauty & Wellness
Mad About You2.22×Movies & TV
E-box2.28×Health
Leprechaun1.76×Literature
Cockpit1.65×Travel & Leisure
Isabela (province)2.28×
Divergent series1.72×Movies & TV
Assetto Corsa1.7×Games
Fernando Valenzuela1.56×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rialto, California audience
TraitClusterScore
IndulgenceJOY1.48
Urban LifestyleOPEN1.47
ExtroversionTHRILL1.22
Design AffinityPREMIUM1.22
Price SensitivityPREMIUM1.21
Healthy LifestyleBALANCE1.19

Worldwide distribution

Worldwide audience distribution share by country for Rialto, California
CountryShare
United States35.6%
New Zealand15.2%
Italy14.5%

See Rialto, California audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Rialto, California have in United States?

Rialto, California has an estimated audience of 349,825 people in United States, concentrated in California and Arizona.

What is the gender split and age of Rialto, California fans?

61.4% of Rialto, California fans are female, 38.6% are male, with an average age of 39.5 years.

Which brands do Rialto, California fans like most?

Rialto, California fans show strongest brand affinity for Justice (2.42×), Panama (1.67×), and Tierra Cali (2.72×) over the country average.

Where do Rialto, California fans live in United States?

Rialto, California fans in United States are most concentrated in California (reach 226,014), Arizona (reach 23,902), and New York (reach 17,010). These three regions account for the largest share of the active audience.

What other brands do Rialto, California fans also like?

Beyond Rialto, California itself, the audience over-indexes on Panama (1.67×), Tierra Cali (2.72×), Lebanese cuisine (2.25×), and E-box (3.04×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rialto, California. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.