Robb Report Audience in United States

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Robb Report has an estimated audience of 1,895,518 people in United States. 35.6% are female, 64.4% are male, average age 43.2. Top regions: California, New York, Florida. Top brand affinities: St. Ives, Stamp collecting, Lulu 黃路梓茵, Mothercare, Iowa River.

The average Robb Report fan in United States is 43.2 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include St. Ives, Stamp collecting, Lulu 黃路梓茵, with strongest over-indexing on St. Ives (41.22× the country average). Demographically, the Robb Report audience skews more male with an average age of 43.2, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Website / Newspaper / Magazine

Demographics of Robb Report fans

Demographic split for Robb Report audience in United States
MetricValue
Female35.6%
Male64.4%
Average age43.2
Estimated audience size1,895,518

Audience persona

The typical Robb Report fan in United States is more male, around 43.2 years old, with strong Luxury Orientation tendencies and a notable affinity for St. Ives.

Top regions in United States

Top regions ranked by reach for Robb Report in United States
RegionReachAffinity
California420,2922.02×
New York322,9763.05×
Florida177,9181.39×
Texas137,5860.84×
New Jersey84,1541.75×
Illinois74,3321.18×
Georgia72,3311.24×
Pennsylvania60,4110.95×
Michigan57,0231.15×
Massachusetts56,5271.51×
North Carolina49,4120.87×
Ohio48,4180.83×
Virginia46,5531.01×
Maryland45,4791.4×
Arizona41,1241.06×
Connecticut40,6062.14×
Colorado39,9171.34×
Tennessee38,0991×
Washington37,5410.99×
South Carolina27,8560.98×
Minnesota27,7371.02×
Missouri26,0090.85×
Indiana23,5700.68×
Oregon22,4691.03×
Nevada20,4101.11×
Louisiana19,1500.78×
Oklahoma17,7360.84×
Wisconsin17,4220.61×
Kentucky15,3730.65×
Alabama15,1900.57×
Washington, District of Columbia14,3182.51×
Utah13,1100.77×
Iowa9,3550.6×
Kansas8,9970.6×
Nebraska8,9820.94×
Hawaii8,8651.09×
Idaho7,5670.8×
Maine7,2541.07×
West Virginia7,1120.81×
Arkansas6,8220.44×
New Hampshire6,6250.89×
Mississippi6,1800.4×
New Mexico4,8400.51×
Rhode Island4,7980.8×
Vermont3,3881.02×
Montana3,0940.59×
Delaware2,7540.53×
Alaska1,8520.46×
South Dakota1,7260.39×
Wyoming1,6260.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Robb Report audience
BrandAffinityCategory
St. Ives41.22×Travel & Leisure
Stamp collecting10.27×Home & Garden
Lulu 黃路梓茵5.14×Movies & TV
Mothercare4.31×Kids & Family
Iowa River31.72×Travel & Leisure
Arco Iris23.2×Music & Radio
Home construction1.5×Home & Garden
Alaska1.76×Travel & Leisure
Home equity1.98×Home & Garden
Natural rubber2.03×Cars & Mobility
N1 road (South Africa)3.3×Travel & Leisure
Acoustic music3.33×Music & Radio
3D printing1.81×Technology & Electronics
Naperville, Illinois5.61×Travel & Leisure
Sacred Heart Catholic Church (Dubuque, Iowa)7.78×Politics & Society
Notre Dame Fighting Irish football3.46×Sports
Keene, New Hampshire12.87×Travel & Leisure
Business English3.48×Business & Career
Nebraska1.66×Travel & Leisure
edureka22.26×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Robb Report audience
TraitClusterScore
Luxury OrientationPREMIUM3.46
Design AffinityPREMIUM2.59
Quality AwarenessPREMIUM2.05
SustainabilityBALANCE2.01
IndulgenceJOY1.71
Early Adopter MentalityPOWER1.66

Worldwide distribution

Worldwide audience distribution share by country for Robb Report
CountryShare
United States64.8%
Canada6.5%
Australia5.3%

See Robb Report audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Robb Report have in United States?

Robb Report has an estimated audience of 1,895,518 people in United States, concentrated in California and New York.

What is the gender split and age of Robb Report fans?

35.6% of Robb Report fans are female, 64.4% are male, with an average age of 43.2 years.

Which brands do Robb Report fans like most?

Robb Report fans show strongest brand affinity for St. Ives (41.22×), Stamp collecting (10.27×), and Lulu 黃路梓茵 (5.14×) over the country average.

Where do Robb Report fans live in United States?

Robb Report fans in United States are most concentrated in California (reach 420,292), New York (reach 322,976), and Florida (reach 177,918). These three regions account for the largest share of the active audience.

What other brands do Robb Report fans also like?

Beyond Robb Report itself, the audience over-indexes on Stamp collecting (10.27×), Lulu 黃路梓茵 (5.14×), Mothercare (4.31×), and Iowa River (31.72×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Robb Report. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.