Rascasse Audience Intelligence

Royal Shakespeare Company Audience in United States

A data profile of the people who buy, follow and care about Royal Shakespeare Company in United States — modelled from more than twelve digital signal sources. Royal Shakespeare Company has an estimated audience of 554,353 people in United States.

#7among Art event / festival in United States#415among Event in United States#322in Arts & Culture

The average Royal Shakespeare Company fan in United States is 43.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Damian Lewis, Lily Allen, Jessica Chastain, with strongest over-indexing on Damian Lewis (80.07× the country average).

Demographically, the Royal Shakespeare Company audience skews balanced with an average age of 43.7, and over-indexes on personality traits such as Individualism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Royal Shakespeare Company fan in United States is balanced, around 43.7 years old, with strong Individualism tendencies and a notable affinity for Damian Lewis.

Category: Arts & Culture · Type: Event · Subtype: Art event / festival

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Royal Shakespeare Company profile in United States.

Audience size
554K
in United States
Gender
54.3%♀
45.7% male
Age
43.7
average years
Country rank
#34476
Event in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Royal Shakespeare Company fans

54.3% are female, 45.7% are male, average age 43.7.

Fig. 02

Gender split

54.3%
Female
45.7%
Male
Demographic split for Royal Shakespeare Company audience in United States
MetricValue
Female54.3%
Male45.7%
Average age43.7
Estimated audience size554,353
Fig. 03

Age distribution

Ø 43.7
average years
Age distribution of the Royal Shakespeare Company audience in United States
Age bracketShare%
16-1911%
20-2915%
30-3919%
40-4924%
50+31%
Fig. 04

Worldwide distribution

21.6%

of the worldwide Royal Shakespeare Company audience comes from United States.

Worldwide audience distribution share by country for Royal Shakespeare Company
CountryShare
United Kingdom33.0%
United States21.6%
China5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Royal Shakespeare Company audience in United States is strongest.

Fig. 05

Top regions by affinity

Royal Shakespeare Company fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~8K4.93×
02California~100K1.82×
03Ohio~30K1.69×
04Kentucky~9K1.33×
05Kansas~6K1.31×
06North Carolina~20K1.05×
07Virginia~10K1.05×
08Washington~10K1.05×
09Maine~2K1.04×
10Oregon~6K1.02×
11Massachusetts~10K1.01×
12Oklahoma~6K1.00×
13New Hampshire~2K1.00×
14North Dakota~1K0.97×
15New York~30K0.96×
16Michigan~10K0.96×
17Vermont<1K0.96×
18Alabama~7K0.95×
19Rhode Island~2K0.95×
20Delaware~1K0.95×
21Alaska~1K0.95×
22Illinois~20K0.93×
23New Jersey~10K0.93×
24Arizona~10K0.93×
25Pennsylvania~20K0.92×
26Minnesota~7K0.92×
27Maryland~9K0.91×
28Utah~5K0.91×
29Tennessee~10K0.90×
30Indiana~9K0.89×
31Iowa~4K0.89×
32West Virginia~2K0.88×
33Missouri~8K0.87×
34Arkansas~4K0.87×
35South Dakota~1K0.87×
36Montana~1K0.86×
37Wisconsin~7K0.85×
38Connecticut~5K0.85×
39Nebraska~2K0.84×
40Idaho~2K0.83×
41Colorado~7K0.82×
42Mississippi~4K0.81×
43New Mexico~2K0.81×
44Hawaii~2K0.81×
45Louisiana~5K0.76×
46Nevada~4K0.76×
47Texas~30K0.73×
48Georgia~10K0.72×
49Florida~30K0.71×
50South Carolina~6K0.71×
Fig. 06

Affinity by region

Affinity by region — Royal Shakespeare Company, United States
0.71×1.00×4.93×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Royal Shakespeare Company audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Royal Shakespeare Company audience
#·InterestCategoryAffinity×
01Damian LewisMovies & TV80.07×
02Romeo and JulietArts & Culture30.67×
03Lily AllenMusic & Radio27.71×
04William ShakespeareLiterature27.54×
05Jessica ChastainMovies & TV26.81×
06Lea MicheleMovies & TV24.36×
07Idina MenzelMovies & TV22.04×
08Josh DuhamelFashion & Accessoires20.00×
09Erin AndrewsSports20.00×
10Suki WaterhouseFashion & Accessoires19.19×
11Will PoulterMovies & TV18.43×
12Jonathan GroffMovies & TV16.29×
13Kate BeckinsaleMovies & TV16.07×
14Sophia BushMovies & TV13.77×
15Maze Runner (film series)Movies & TV12.79×
16Christopher NolanMovies & TV11.88×
17Jon HammMovies & TV11.47×
18Tony AwardArts & Culture8.01×
19Sustainable energyHome & Garden5.43×
20Renewable energyBusiness & Career4.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Royal Shakespeare Company audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Royal Shakespeare Company audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.88×
Convenience OrientationPREMIUM1.81×
SustainabilityBALANCE1.78×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Royal Shakespeare Company audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.66×
Healthy LifestyleBALANCE0.71×
DIY MentalityTHRILL0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Royal Shakespeare Company have in United States?

Royal Shakespeare Company has an estimated audience of 554,353 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Royal Shakespeare Company fans?

54.3% of Royal Shakespeare Company fans are female, 45.7% are male, with an average age of 43.7 years.

03

Which brands do Royal Shakespeare Company fans like most?

Royal Shakespeare Company fans show strongest brand affinity for Damian Lewis (80.07×), Lily Allen (27.71×), and Jessica Chastain (26.81×) over the country average.

04

Where do Royal Shakespeare Company fans live in United States?

Royal Shakespeare Company fans in United States are most concentrated in California (reach ~100K), Texas (reach ~30K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Royal Shakespeare Company fans also like?

Beyond Royal Shakespeare Company itself, the audience over-indexes on Lily Allen (27.71×), Jessica Chastain (26.81×), Romeo and Juliet (30.67×), and William Shakespeare (27.54×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Art event / festival audiences in United States

See Royal Shakespeare Company audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Royal Shakespeare Company. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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