Ruby's Diner Audience in United States
Ruby's Diner has an estimated audience of 376,189 people in United States. 66.3% are female, 33.7% are male, average age 41.2. Top brand affinities: Justice, Public speaking, Mortgage insurance, Arnold Palmer, WFTS-TV.
Top brand affinities include Justice, Public speaking, Mortgage insurance, with strongest over-indexing on Justice (2.4× the country average). Demographically, the Ruby's Diner audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Urban Lifestyle, Indulgence.
Category: Food & Beverages · Type: Brand · Subtype: Restaurants
Demographics of Ruby's Diner fans
| Metric | Value |
|---|---|
| Female | 66.3% |
| Male | 33.7% |
| Average age | 41.2 |
| Estimated audience size | 376,189 |
Audience persona
The typical Ruby's Diner fan in United States is more female, around 41.2 years old, with strong Urban Lifestyle tendencies and a notable affinity for Justice.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Justice | 2.4× | Politics & Society |
| Public speaking | 1.7× | Politics & Society |
| Mortgage insurance | 1.78× | Business & Career |
| Arnold Palmer | 2.12× | Sports |
| WFTS-TV | 1.58× | Movies & TV |
| Artistic inspiration | 1.51× | Arts & Culture |
| Colorado River | 1.52× | Travel & Leisure |
| Box lacrosse | 1.87× | Sports |
| WAOW | 3.59× | Movies & TV |
| War on Terror | 1.51× | Politics & Society |
| Ayrton Senna | 1.92× | Sports |
| Adventureland (Iowa) | 5.02× | |
| Príncipe | 1.91× | Travel & Leisure |
| IPL Cricket | 2.98× | Sports |
| Leprechaun | 1.52× | Literature |
| International University of Business Agriculture and Technology | 1.56× | Business & Career |
| Monaco Grand Prix | 1.84× | Sports |
| Divergent series | 1.71× | Movies & TV |
| Alan Greenspan | 1.91× | Business & Career |
| Gary Clark, Jr. | 1.61× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.6 |
| Indulgence | JOY | 1.37 |
| Family Orientation | CONSERVATISM | 1.36 |
| Convenience Orientation | PREMIUM | 1.35 |
| Price Sensitivity | PREMIUM | 1.31 |
| Risk Appetite | THRILL | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 98.6% |
| Germany | 1.2% |
| Italy | 0.3% |
See Ruby's Diner audiences in other countries
More Restaurants audiences in United States
- Chick-fil-A (63,480,692)
- Texas Roadhouse (61,841,187)
- Panda Express (41,204,599)
- Panera Bread (37,153,671)
- Buffalo Wild Wings (36,926,113)
How to read this data
Audience size is the estimated number of people in United States who actively search for Ruby's Diner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.