Rustic furniture Audience in United States

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Rustic furniture has an estimated audience of 2,955,570 people in United States. 67.0% are female, 33.0% are male, average age 40.7. Top regions: Texas, California, Florida. Top brand affinities: Product design, Home equity, Urban Outfitters, Pillow, JDSU.

The average Rustic furniture fan in United States is 40.7 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Product design, Home equity, Urban Outfitters, with strongest over-indexing on Product design (4.1× the country average). Demographically, the Rustic furniture audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Quality Awareness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Rustic furniture fans

Demographic split for Rustic furniture audience in United States
MetricValue
Female67.0%
Male33.0%
Average age40.7
Estimated audience size2,955,570

Audience persona

The typical Rustic furniture fan in United States is more female, around 40.7 years old, with strong Quality Awareness tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for Rustic furniture in United States
RegionReachAffinity
Texas921,3083.63×
California202,7040.62×
Florida122,1760.61×
New York108,3530.66×
Oklahoma102,8843.13×
Pennsylvania85,9650.86×
Michigan70,9870.92×
Georgia67,8940.75×
Arizona63,2121.05×
Ohio61,4800.68×
North Carolina60,6800.68×
Illinois59,9600.61×
New Mexico55,7113.76×
Tennessee54,3890.92×
Missouri54,2351.14×
Colorado54,1861.16×
Louisiana53,4351.4×
Virginia40,9880.57×
Arkansas40,2401.65×
Washington40,2170.68×
South Carolina39,8620.9×
Wisconsin39,5490.89×
Alabama39,4490.96×
New Jersey35,5740.47×
Indiana34,0970.63×
Massachusetts30,0290.52×
Kentucky27,0850.73×
Minnesota26,8250.63×
Idaho26,4061.78×
Mississippi23,9800.98×
Maryland23,7110.47×
Oregon23,5500.7×
Utah23,4100.88×
Kansas21,8970.94×
Nevada18,9660.66×
Connecticut17,3270.58×
Iowa16,5020.68×
Montana15,5211.89×
New Hampshire12,6871.09×
Nebraska11,2400.76×
West Virginia10,7540.78×
Maine9,9110.94×
Wyoming7,7111.76×
Rhode Island5,8340.62×
Vermont5,5471.07×
North Dakota5,1080.84×
South Dakota4,8270.71×
Hawaii4,0960.32×
Alaska3,6580.58×
Washington, District of Columbia3,3950.38×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rustic furniture audience
BrandAffinityCategory
Product design4.1×Business & Career
Home equity2.17×Home & Garden
Urban Outfitters1.88×Shopping
Pillow2.05×Home & Garden
JDSU2.38×Business & Career
Staycation2.47×Home & Garden
Elina Svitolina6.2×Sports
Nebraska1.73×Travel & Leisure
UK garage3.44×Music & Radio
Saving1.72×Business & Career
Nebraska Cornhuskers football1.95×Sports
Voltron: Legendary Defender8.04×Movies & TV
Karbala4.18×Travel & Leisure
Durban University of Technology5.12×Business & Career
Hebe2.97×Home & Garden
Home staging2.32×Home & Garden
Janitor2.71×Home & Garden
South Asian cuisine3.41×Food & Beverages
Electrolyte1.77×Health
Jack White1.63×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rustic furniture audience
TraitClusterScore
Quality AwarenessPREMIUM2.4
Design AffinityPREMIUM2.29
PatriotismCONSERVATISM1.56
DIY MentalityTHRILL1.54
Luxury OrientationPREMIUM1.37
Pet OwnershipJOY1.32

Worldwide distribution

Worldwide audience distribution share by country for Rustic furniture
CountryShare
United States49.2%
United Kingdom8.1%
Canada4.7%

See Rustic furniture audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Rustic furniture have in United States?

Rustic furniture has an estimated audience of 2,955,570 people in United States, concentrated in Texas and California.

What is the gender split and age of Rustic furniture fans?

67.0% of Rustic furniture fans are female, 33.0% are male, with an average age of 40.7 years.

Which brands do Rustic furniture fans like most?

Rustic furniture fans show strongest brand affinity for Product design (4.1×), Home equity (2.17×), and Urban Outfitters (1.88×) over the country average.

Where do Rustic furniture fans live in United States?

Rustic furniture fans in United States are most concentrated in Texas (reach 921,308), California (reach 202,704), and Florida (reach 122,176). These three regions account for the largest share of the active audience.

What other brands do Rustic furniture fans also like?

Beyond Rustic furniture itself, the audience over-indexes on Home equity (2.17×), Urban Outfitters (1.88×), Pillow (2.05×), and JDSU (2.38×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rustic furniture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.