Sally Rooney Audience in United States
Sally Rooney has an estimated audience of 332,134 people in United States. 59.9% are female, 40.1% are male, average age 38.5. Top regions: California, New York, Texas. Top brand affinities: Goop, Grinch, Vocal harmony, Product design, Governor of Michigan.
The average Sally Rooney fan in United States is 38.5 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Goop, Grinch, Vocal harmony, with strongest over-indexing on Goop (7.85× the country average). Demographically, the Sally Rooney audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Extroversion, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Literature · Type: Person · Subtype: Author
Demographics of Sally Rooney fans
| Metric | Value |
|---|---|
| Female | 59.9% |
| Male | 40.1% |
| Average age | 38.5 |
| Estimated audience size | 332,134 |
Audience persona
The typical Sally Rooney fan in United States is more female, around 38.5 years old, with strong Extroversion tendencies and a notable affinity for Goop.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 50,811 | 1.39× |
| New York | 44,572 | 2.4× |
| Texas | 17,695 | 0.62× |
| Massachusetts | 16,033 | 2.45× |
| Illinois | 14,129 | 1.28× |
| Florida | 12,175 | 0.54× |
| Pennsylvania | 12,078 | 1.08× |
| Washington | 9,626 | 1.44× |
| New Jersey | 9,356 | 1.11× |
| Virginia | 8,808 | 1.09× |
| North Carolina | 8,174 | 0.82× |
| Georgia | 7,007 | 0.68× |
| Ohio | 6,816 | 0.67× |
| Michigan | 6,761 | 0.78× |
| Oregon | 6,675 | 1.75× |
| Colorado | 6,325 | 1.21× |
| Maryland | 5,944 | 1.04× |
| Minnesota | 5,338 | 1.12× |
| Connecticut | 5,083 | 1.53× |
| Tennessee | 4,500 | 0.68× |
| Wisconsin | 4,288 | 0.86× |
| Washington, District of Columbia | 4,109 | 4.12× |
| Arizona | 4,053 | 0.6× |
| Indiana | 3,759 | 0.62× |
| Missouri | 3,756 | 0.7× |
| Kentucky | 2,846 | 0.68× |
| South Carolina | 2,741 | 0.55× |
| Louisiana | 2,376 | 0.55× |
| Utah | 2,320 | 0.78× |
| Maine | 2,293 | 1.93× |
| Alabama | 1,739 | 0.37× |
| Iowa | 1,721 | 0.63× |
| Nevada | 1,673 | 0.52× |
| New Hampshire | 1,659 | 1.27× |
| Oklahoma | 1,638 | 0.44× |
| Rhode Island | 1,619 | 1.53× |
| Vermont | 1,609 | 2.76× |
| Kansas | 1,523 | 0.58× |
| New Mexico | 1,283 | 0.77× |
| Arkansas | 1,283 | 0.47× |
| Hawaii | 1,108 | 0.78× |
| Idaho | 1,088 | 0.65× |
| Nebraska | 968 | 0.58× |
| West Virginia | 921 | 0.6× |
| Montana | 907 | 0.98× |
| Mississippi | 865 | 0.32× |
| Delaware | 610 | 0.67× |
| Alaska | 492 | 0.69× |
| South Dakota | 325 | 0.42× |
| Wyoming | 277 | 0.56× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goop | 7.85× | Internet & Social Media |
| Grinch | 5.44× | Movies & TV |
| Vocal harmony | 4.96× | Music & Radio |
| Product design | 2.07× | Business & Career |
| Governor of Michigan | 7.72× | Politics & Society |
| Wok | 6.48× | Food & Beverages |
| Google Home | 5.93× | Technology & Electronics |
| Grace Slick | 7.24× | Music & Radio |
| Hibachi | 6.43× | Food & Beverages |
| Israel | 1.7× | Travel & Leisure |
| headspace | 7.49× | Health |
| Cherish (group) | 7.52× | Music & Radio |
| Elsword | 11.15× | Games |
| No Escape (1994 film) | 7.63× | Movies & TV |
| Home staging | 3.21× | Home & Garden |
| La Jolla | 5.57× | Travel & Leisure |
| Hipster | 5.78× | Politics & Society |
| Fairy godmother | 4.42× | Literature |
| El Paso County, Colorado | 7.5× | Travel & Leisure |
| TV Fanatic | 5.95× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.21 |
| Social Media Usage | JOY | 1.1 |
| Price Sensitivity | PREMIUM | 1.09 |
| Early Adopter Mentality | POWER | 1.06 |
| Mindfulness | BALANCE | 1.05 |
| Creativity | OPEN | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.4% |
| United Kingdom | 14.6% |
| Italy | 7.4% |
See Sally Rooney audiences in other countries
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Frequently asked questions
How many fans does Sally Rooney have in United States?
Sally Rooney has an estimated audience of 332,134 people in United States, concentrated in California and New York.
What is the gender split and age of Sally Rooney fans?
59.9% of Sally Rooney fans are female, 40.1% are male, with an average age of 38.5 years.
Which brands do Sally Rooney fans like most?
Sally Rooney fans show strongest brand affinity for Goop (7.85×), Grinch (5.44×), and Vocal harmony (4.96×) over the country average.
Where do Sally Rooney fans live in United States?
Sally Rooney fans in United States are most concentrated in California (reach 50,811), New York (reach 44,572), and Texas (reach 17,695). These three regions account for the largest share of the active audience.
What other brands do Sally Rooney fans also like?
Beyond Sally Rooney itself, the audience over-indexes on Grinch (5.44×), Vocal harmony (4.96×), Product design (2.07×), and Governor of Michigan (7.72×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Sally Rooney. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.