Sami Zayn Audience in United States

Sami Zayn logo

Sami Zayn has an estimated audience of 603,010 people in United States. 24.0% are female, 76.0% are male, average age 35.7. Top regions: California, Texas, New York. Top brand affinities: Captain America (1990 film), Coba, Pro-Ject, Grinch, Product design.

The average Sami Zayn fan in United States is 35.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Captain America (1990 film), Coba, Pro-Ject, with strongest over-indexing on Captain America (1990 film) (15.06× the country average). Demographically, the Sami Zayn audience skews more male with an average age of 35.7, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Wrestling

Demographics of Sami Zayn fans

Demographic split for Sami Zayn audience in United States
MetricValue
Female24.0%
Male76.0%
Average age35.7
Estimated audience size603,010

Audience persona

The typical Sami Zayn fan in United States is more male, around 35.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Captain America (1990 film).

Top regions in United States

Top regions ranked by reach for Sami Zayn in United States
RegionReachAffinity
California50,3330.76×
Texas50,1650.97×
New York43,2461.28×
Florida38,4680.94×
Ohio30,2801.63×
Pennsylvania28,3771.4×
Illinois24,3921.21×
North Carolina20,7651.14×
Georgia20,2081.09×
New Jersey18,5021.21×
Michigan17,3871.1×
Virginia15,6521.07×
Tennessee15,2621.26×
Indiana14,7641.34×
Massachusetts12,1771.02×
Kentucky11,9791.58×
Maryland11,8361.14×
South Carolina11,0621.22×
Missouri10,6831.1×
Alabama10,6071.26×
Wisconsin9,5131.05×
Louisiana9,2541.19×
Arizona8,7370.71×
Washington8,5050.7×
Minnesota7,8290.91×
Oklahoma6,9981.05×
Connecticut6,7091.11×
Mississippi6,6511.34×
Arkansas5,8601.18×
West Virginia5,7642.05×
Colorado5,5480.58×
Nevada5,4360.93×
Iowa5,1671.04×
Oregon4,7330.68×
Kansas4,3470.91×
Nebraska2,8410.94×
Utah2,8140.52×
New Mexico2,2690.75×
New Hampshire2,2320.94×
Rhode Island2,2061.15×
Maine1,8930.88×
Delaware1,7551.05×
Hawaii1,6490.64×
Idaho1,6420.54×
Washington, District of Columbia1,1920.66×
South Dakota1,0810.78×
North Dakota1,0070.81×
Montana7860.47×
Vermont6850.65×
Alaska6190.48×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sami Zayn audience
BrandAffinityCategory
Captain America (1990 film)15.06×Movies & TV
Coba69.4×Travel & Leisure
Pro-Ject5.14×Music & Radio
Grinch3.99×Movies & TV
Product design1.92×Business & Career
Home staging5.05×Home & Garden
Google Photos2.18×Technology & Electronics
Urban Outfitters1.59×Shopping
JDSU2.53×Business & Career
Vocal harmony3.74×Music & Radio
Bank account1.85×Business & Career
Find Me Guilty22.87×Movies & TV
Winemaking3.26×Food & Beverages
Goop3.63×Internet & Social Media
Hog Hunting2.16×Sports
Wok4.02×Food & Beverages
Wikia2.02×Internet & Social Media
UK garage3.24×Music & Radio
Nebraska Cornhuskers football2.04×Sports
Sierra Hull8.4×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sami Zayn audience
TraitClusterScore
Early Adopter MentalityPOWER1.47
LGBTQ+ IdentityOPEN1.39
PatriotismCONSERVATISM1.17
ExtroversionTHRILL1.12
Luxury OrientationPREMIUM1.11
Social Media UsageJOY1.1

Worldwide distribution

Worldwide audience distribution share by country for Sami Zayn
CountryShare
United States41.6%
United Kingdom9.0%
Canada6.8%

See Sami Zayn audiences in other countries

More Wrestling audiences in United States

Frequently asked questions

How many fans does Sami Zayn have in United States?

Sami Zayn has an estimated audience of 603,010 people in United States, concentrated in California and Texas.

What is the gender split and age of Sami Zayn fans?

24.0% of Sami Zayn fans are female, 76.0% are male, with an average age of 35.7 years.

Which brands do Sami Zayn fans like most?

Sami Zayn fans show strongest brand affinity for Captain America (1990 film) (15.06×), Coba (69.4×), and Pro-Ject (5.14×) over the country average.

Where do Sami Zayn fans live in United States?

Sami Zayn fans in United States are most concentrated in California (reach 50,333), Texas (reach 50,165), and New York (reach 43,246). These three regions account for the largest share of the active audience.

What other brands do Sami Zayn fans also like?

Beyond Sami Zayn itself, the audience over-indexes on Coba (69.4×), Pro-Ject (5.14×), Grinch (3.99×), and Product design (1.92×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sami Zayn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.