San Fernando Valley Audience in United States

San Fernando Valley logo

San Fernando Valley has an estimated audience of 2,578,546 people in United States. 38.7% are female, 61.3% are male, average age 39.8. Top regions: California, Texas, New York. Top brand affinities: Panama, Mortgage insurance, Boracay, Notre Dame Fighting Irish football, Naperville, Illinois.

The average San Fernando Valley fan in United States is 39.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Panama, Mortgage insurance, Boracay, with strongest over-indexing on Panama (1.81× the country average). Demographically, the San Fernando Valley audience skews more male with an average age of 39.8, and over-indexes on personality traits such as Indulgence, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: POI

Demographics of San Fernando Valley fans

Demographic split for San Fernando Valley audience in United States
MetricValue
Female38.7%
Male61.3%
Average age39.8
Estimated audience size2,578,546

Audience persona

The typical San Fernando Valley fan in United States is more male, around 39.8 years old, with strong Indulgence tendencies and a notable affinity for Panama.

Top regions in United States

Top regions ranked by reach for San Fernando Valley in United States
RegionReachAffinity
California1,933,9107.38×
Texas219,5830.99×
New York145,3081.01×
Florida124,4230.71×
Illinois90,5371.05×
Washington71,7381.39×
Arizona67,9131.29×
Pennsylvania65,3380.75×
Georgia61,1970.77×
Ohio56,7110.71×
North Carolina55,4980.72×
New Jersey54,5720.83×
Virginia54,2700.86×
Nevada53,9242.16×
Michigan53,2930.79×
Colorado52,6311.3×
Massachusetts50,5501×
Oregon45,3221.53×
Tennessee38,2770.74×
Maryland36,5420.82×
Missouri34,4180.83×
Indiana32,7560.7×
Minnesota31,9280.86×
Wisconsin29,3830.76×
Utah26,6241.15×
South Carolina23,3200.6×
Oklahoma23,3010.81×
Louisiana23,0910.69×
Kentucky21,3350.66×
Connecticut20,7150.8×
Alabama18,1230.5×
Kansas16,5030.81×
Hawaii15,1431.37×
Iowa14,6840.69×
Arkansas14,5520.68×
Idaho14,0401.09×
New Mexico14,0031.08×
Mississippi11,3730.54×
Washington, District of Columbia10,8501.4×
Nebraska10,6280.82×
New Hampshire7,6210.75×
Rhode Island6,7450.82×
Maine6,7410.73×
Montana5,6080.78×
West Virginia4,7640.4×
Delaware4,2930.6×
South Dakota3,6700.62×
Alaska3,4260.62×
Vermont3,3450.74×
North Dakota3,1630.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for San Fernando Valley audience
BrandAffinityCategory
Panama1.81×Travel & Leisure
Mortgage insurance1.73×Business & Career
Boracay2.87×Travel & Leisure
Notre Dame Fighting Irish football1.54×Sports
Naperville, Illinois1.85×Travel & Leisure
Jack Skellington1.59×Movies & TV
Temple Grandin1.63×Literature
Lebanese cuisine1.61×Food & Beverages
REO Speedwagon1.55×Music & Radio
Barclays Center2.43×Sports
Penn & Teller1.58×Movies & TV
Mike Conley, Jr.1.57×Sports
Ironmongery1.8×Home & Garden
Jonah2.42×
Ayrton Senna1.55×Sports
IPM2.74×
The Professor (Gilligan's Island)1.99×
Jumia2.43×Fashion & Accessoires
Iztaccihuatl4.28×
Assetto Corsa1.65×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by San Fernando Valley audience
TraitClusterScore
IndulgenceJOY1.45
Urban LifestyleOPEN1.39
Convenience OrientationPREMIUM1.37
Quality AwarenessPREMIUM1.36
ExtroversionTHRILL1.26
Design AffinityPREMIUM1.22

Worldwide distribution

Worldwide audience distribution share by country for San Fernando Valley
CountryShare
United States70.6%
Brazil9.2%
Germany8.5%

See San Fernando Valley audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does San Fernando Valley have in United States?

San Fernando Valley has an estimated audience of 2,578,546 people in United States, concentrated in California and Texas.

What is the gender split and age of San Fernando Valley fans?

38.7% of San Fernando Valley fans are female, 61.3% are male, with an average age of 39.8 years.

Which brands do San Fernando Valley fans like most?

San Fernando Valley fans show strongest brand affinity for Panama (1.81×), Mortgage insurance (1.73×), and Boracay (2.87×) over the country average.

Where do San Fernando Valley fans live in United States?

San Fernando Valley fans in United States are most concentrated in California (reach 1,933,910), Texas (reach 219,583), and New York (reach 145,308). These three regions account for the largest share of the active audience.

What other brands do San Fernando Valley fans also like?

Beyond San Fernando Valley itself, the audience over-indexes on Mortgage insurance (1.73×), Boracay (2.87×), Notre Dame Fighting Irish football (1.54×), and Naperville, Illinois (1.85×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for San Fernando Valley. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.