Santa Ana, California Audience in United States

Santa Ana, California logo

Santa Ana, California has an estimated audience of 1,652,539 people in United States. 60.7% are female, 39.3% are male, average age 37.6. Top regions: California, Texas, Arizona. Top brand affinities: Justice, Barclays Center, Tierra Cali, Rapid prototyping, Leverage (TV series).

The average Santa Ana, California fan in United States is 37.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Arizona. Top brand affinities include Justice, Barclays Center, Tierra Cali, with strongest over-indexing on Justice (5.55× the country average). Demographically, the Santa Ana, California audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Urban Lifestyle, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Santa Ana, California fans

Demographic split for Santa Ana, California audience in United States
MetricValue
Female60.7%
Male39.3%
Average age37.6
Estimated audience size1,652,539

Audience persona

The typical Santa Ana, California fan in United States is more female, around 37.6 years old, with strong Urban Lifestyle tendencies and a notable affinity for Justice.

Top regions in United States

Top regions ranked by reach for Santa Ana, California in United States
RegionReachAffinity
California536,5312.95×
Texas193,4111.36×
Arizona91,0002.7×
Florida85,8570.77×
Illinois75,1911.37×
New York66,2240.72×
Washington58,3361.76×
Colorado46,5531.79×
Georgia43,0230.85×
Oregon37,8322×
Utah37,5282.54×
North Carolina34,8200.7×
Ohio33,4010.66×
Pennsylvania31,5490.57×
New Jersey31,5340.75×
Nevada29,6371.85×
Michigan28,1610.65×
Virginia26,7210.66×
Tennessee25,3950.77×
Massachusetts23,5760.72×
Indiana21,9900.73×
Iowa19,5601.44×
Missouri18,5340.7×
Minnesota18,3180.77×
Wisconsin18,0550.73×
Idaho17,6572.13×
Maryland17,0810.6×
Oklahoma15,7200.86×
Alabama15,6740.68×
South Carolina14,2590.57×
Louisiana13,5140.63×
Kentucky12,7900.62×
Kansas11,6820.9×
New Mexico11,6701.41×
Connecticut11,3920.69×
Arkansas10,9310.8×
Mississippi7,3580.54×
Hawaii7,1161×
Nebraska6,9900.84×
Montana5,2851.15×
Washington, District of Columbia4,5080.91×
New Hampshire3,6100.55×
West Virginia3,3860.44×
Maine3,2470.55×
Rhode Island3,1690.6×
Alaska2,8820.82×
South Dakota2,4800.65×
Delaware2,4120.53×
Wyoming2,2560.92×
North Dakota1,9980.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Santa Ana, California audience
BrandAffinityCategory
Justice5.55×Politics & Society
Barclays Center4.92×Sports
Tierra Cali2.17×Travel & Leisure
Rapid prototyping4.29×Business & Career
Leverage (TV series)1.57×Movies & TV
War on Terror1.65×Politics & Society
Tierra caliente1.66×Travel & Leisure
Sam Bush5.18×Music & Radio
Diane Sawyer1.57×Movies & TV
Mad About You2.19×Movies & TV
Lion of Judah2.33×
Academy Award for Best Film Editing1.92×Movies & TV
Ext JS3.93×Technology & Electronics
E-box1.71×Health
New York Harbor1.64×Travel & Leisure
Parma1.52×Travel & Leisure
Alan Greenspan1.59×Business & Career
Cadena SER1.59×Music & Radio
Les Brown (bandleader)2×Music & Radio
Bulacan1.63×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Santa Ana, California audience
TraitClusterScore
Urban LifestyleOPEN1.64
Luxury OrientationPREMIUM1.39
Quality AwarenessPREMIUM1.21
Healthy LifestyleBALANCE1.08
SustainabilityBALANCE1.07
TravellingTHRILL1.07

Worldwide distribution

Worldwide audience distribution share by country for Santa Ana, California
CountryShare
United States52.8%
Mexico9.3%
Costa Rica8.8%

See Santa Ana, California audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Santa Ana, California have in United States?

Santa Ana, California has an estimated audience of 1,652,539 people in United States, concentrated in California and Texas.

What is the gender split and age of Santa Ana, California fans?

60.7% of Santa Ana, California fans are female, 39.3% are male, with an average age of 37.6 years.

Which brands do Santa Ana, California fans like most?

Santa Ana, California fans show strongest brand affinity for Justice (5.55×), Barclays Center (4.92×), and Tierra Cali (2.17×) over the country average.

Where do Santa Ana, California fans live in United States?

Santa Ana, California fans in United States are most concentrated in California (reach 536,531), Texas (reach 193,411), and Arizona (reach 91,000). These three regions account for the largest share of the active audience.

What other brands do Santa Ana, California fans also like?

Beyond Santa Ana, California itself, the audience over-indexes on Barclays Center (4.92×), Tierra Cali (2.17×), Rapid prototyping (4.29×), and Leverage (TV series) (1.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Santa Ana, California. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.