School voucher Audience in United States
School voucher has an estimated audience of 1,319,281 people in United States. 64.2% are female, 35.8% are male, average age 39.6. Top brand affinities: Historic site, JDSU, Fairy godmother, Vocal harmony, Governor of Michigan.
Top brand affinities include Historic site, JDSU, Fairy godmother, with strongest over-indexing on Historic site (6.18× the country average). Demographically, the School voucher audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Quality Awareness, Price Sensitivity.
Category: Kids & Family · Type: Topic
Demographics of School voucher fans
| Metric | Value |
|---|---|
| Female | 64.2% |
| Male | 35.8% |
| Average age | 39.6 |
| Estimated audience size | 1,319,281 |
Audience persona
The typical School voucher fan in United States is more female, around 39.6 years old, with strong Quality Awareness tendencies and a notable affinity for Historic site.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Historic site | 6.18× | Arts & Culture |
| JDSU | 3.72× | Business & Career |
| Fairy godmother | 7.05× | Literature |
| Vocal harmony | 4.16× | Music & Radio |
| Governor of Michigan | 6.75× | Politics & Society |
| Corona (band) | 4.92× | Music & Radio |
| Hipster | 8.08× | Politics & Society |
| Goop | 4.34× | Internet & Social Media |
| Grinch | 3.08× | Movies & TV |
| Noodle (Gorillaz) | 2.57× | Music & Radio |
| Hibachi | 5.44× | Food & Beverages |
| Mathcore | 4.71× | Music & Radio |
| Guitarist (magazine) | 6.51× | Music & Radio |
| TV Fanatic | 5.91× | Movies & TV |
| Nebraska Cornhuskers football | 1.98× | Sports |
| Google Home | 3.48× | Technology & Electronics |
| Cherish (group) | 5.85× | Music & Radio |
| Jesse Plemons | 1.82× | Movies & TV |
| Jaws | 2.89× | Movies & TV |
| Nurse education | 1.72× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.29 |
| Price Sensitivity | PREMIUM | 1.26 |
| Family Orientation | CONSERVATISM | 1.2 |
| Healthy Lifestyle | BALANCE | 1.14 |
| Extroversion | THRILL | 1.13 |
| Urban Lifestyle | OPEN | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.3% |
| Philippines | 15.5% |
| Taiwan | 12.8% |
See School voucher audiences in other countries
More Kids & Family audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for School voucher. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.