Scoutcraft Audience in United States
Scoutcraft has an estimated audience of 2,081,923 people in United States. 45.7% are female, 54.3% are male, average age 39.0. Top regions: New York, Ohio, California. Top brand affinities: Natural rubber, Bank account, Collectable, Alaska, Nasal cavity.
The average Scoutcraft fan in United States is 39.0 years old, balanced, and lives primarily in New York. The audience is concentrated in New York, Ohio, California. Top brand affinities include Natural rubber, Bank account, Collectable, with strongest over-indexing on Natural rubber (3.56× the country average). Demographically, the Scoutcraft audience skews balanced with an average age of 39.0, and over-indexes on personality traits such as Design Affinity, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 40 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Scoutcraft fans
| Metric | Value |
|---|---|
| Female | 45.7% |
| Male | 54.3% |
| Average age | 39.0 |
| Estimated audience size | 2,081,923 |
Audience persona
The typical Scoutcraft fan in United States is balanced, around 39.0 years old, with strong Design Affinity tendencies and a notable affinity for Natural rubber.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| New York | 203,914 | 1.75× |
| Ohio | 75,347 | 1.17× |
| California | 61,617 | 0.27× |
| Indiana | 59,776 | 1.57× |
| Missouri | 57,891 | 1.73× |
| Illinois | 50,663 | 0.73× |
| Minnesota | 46,253 | 1.55× |
| Texas | 46,011 | 0.26× |
| Louisiana | 40,647 | 1.51× |
| Pennsylvania | 33,577 | 0.48× |
| Nebraska | 30,451 | 2.92× |
| Kentucky | 27,921 | 1.07× |
| North Carolina | 26,247 | 0.42× |
| Mississippi | 26,124 | 1.52× |
| Michigan | 24,492 | 0.45× |
| Arkansas | 23,208 | 1.35× |
| Oklahoma | 22,696 | 0.98× |
| Washington | 22,344 | 0.54× |
| Alabama | 21,621 | 0.74× |
| West Virginia | 21,566 | 2.22× |
| Florida | 20,745 | 0.15× |
| Tennessee | 20,598 | 0.49× |
| South Carolina | 20,450 | 0.65× |
| Kansas | 19,920 | 1.21× |
| Iowa | 18,911 | 1.1× |
| Georgia | 18,377 | 0.29× |
| Wisconsin | 18,271 | 0.58× |
| Maryland | 18,133 | 0.51× |
| New Hampshire | 17,770 | 2.17× |
| Arizona | 17,596 | 0.41× |
| Connecticut | 17,374 | 0.83× |
| Nevada | 17,254 | 0.86× |
| Rhode Island | 17,159 | 2.59× |
| Oregon | 17,033 | 0.71× |
| Utah | 16,932 | 0.91× |
| Virginia | 16,822 | 0.33× |
| New Jersey | 16,697 | 0.32× |
| Massachusetts | 16,157 | 0.39× |
| Colorado | 15,728 | 0.48× |
| Washington, District of Columbia | 11,095 | 1.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Natural rubber | 3.56× | Cars & Mobility |
| Bank account | 2.66× | Business & Career |
| Collectable | 1.51× | Kids & Family |
| Alaska | 1.62× | Travel & Leisure |
| Nasal cavity | 6.11× | Health |
| 3D printing | 1.72× | Technology & Electronics |
| N1 road (South Africa) | 2.48× | Travel & Leisure |
| Hypertext | 3.42× | Technology & Electronics |
| Bulacan | 8.51× | Travel & Leisure |
| Paul Dano | 2.51× | Movies & TV |
| Acoustic music | 2.13× | Music & Radio |
| Sailor | 2.25× | Travel & Leisure |
| Naperville, Illinois | 3.68× | Travel & Leisure |
| iPEC Coaching | 9× | Business & Career |
| Irrigation sprinkler | 4.31× | Home & Garden |
| Sacred Heart Catholic Church (Dubuque, Iowa) | 5.01× | Politics & Society |
| Sinaloa | 1.57× | Travel & Leisure |
| Biblical inspiration | 3.68× | Politics & Society |
| Notre Dame Fighting Irish football | 2.12× | Sports |
| Cachorro | 2.23× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 3.93 |
| Risk Appetite | THRILL | 2.84 |
| DIY Mentality | THRILL | 2.73 |
| Sports Activity | POWER | 2.69 |
| Luxury Orientation | PREMIUM | 2.5 |
| Travelling | THRILL | 1.89 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 32.0% |
| Italy | 9.6% |
| Australia | 7.1% |
See Scoutcraft audiences in other countries
More Home & Garden audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Scoutcraft have in United States?
Scoutcraft has an estimated audience of 2,081,923 people in United States, concentrated in New York and Ohio.
What is the gender split and age of Scoutcraft fans?
45.7% of Scoutcraft fans are female, 54.3% are male, with an average age of 39.0 years.
Which brands do Scoutcraft fans like most?
Scoutcraft fans show strongest brand affinity for Natural rubber (3.56×), Bank account (2.66×), and Collectable (1.51×) over the country average.
Where do Scoutcraft fans live in United States?
Scoutcraft fans in United States are most concentrated in New York (reach 203,914), Ohio (reach 75,347), and California (reach 61,617). These three regions account for the largest share of the active audience.
What other brands do Scoutcraft fans also like?
Beyond Scoutcraft itself, the audience over-indexes on Bank account (2.66×), Collectable (1.51×), Alaska (1.62×), and Nasal cavity (6.11×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Scoutcraft. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.