Serious Eats Audience in United States

Serious Eats logo

Serious Eats has an estimated audience of 982,583 people in United States. 63.1% are female, 36.9% are male, average age 36.1. Top regions: California, Texas, New York. Top brand affinities: Lulu 黃路梓茵, Regional styles of Mexican music, Mount Kilimanjaro, Mothercare, Karbala.

The average Serious Eats fan in United States is 36.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Lulu 黃路梓茵, Regional styles of Mexican music, Mount Kilimanjaro, with strongest over-indexing on Lulu 黃路梓茵 (20× the country average). Demographically, the Serious Eats audience skews more female with an average age of 36.1, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Website / Newspaper / Magazine

Demographics of Serious Eats fans

Demographic split for Serious Eats audience in United States
MetricValue
Female63.1%
Male36.9%
Average age36.1
Estimated audience size982,583

Audience persona

The typical Serious Eats fan in United States is more female, around 36.1 years old, with strong Indulgence tendencies and a notable affinity for Lulu 黃路梓茵.

Top regions in United States

Top regions ranked by reach for Serious Eats in United States
RegionReachAffinity
California132,5261.23×
Texas90,0051.07×
New York75,7951.38×
Washington43,2172.19×
Illinois39,5811.21×
Massachusetts35,1911.82×
Pennsylvania34,8151.05×
Florida33,4420.5×
Virginia25,8331.08×
Oregon25,1322.23×
North Carolina25,1050.85×
Ohio23,8920.79×
Colorado22,2591.44×
New Jersey22,1220.89×
Georgia21,9130.72×
Michigan21,2400.83×
Maryland19,3531.15×
Minnesota19,2691.37×
Wisconsin17,8251.21×
Missouri13,5770.86×
Arizona13,5110.67×
Tennessee13,0870.66×
Indiana11,0990.62×
Connecticut10,9161.11×
South Carolina9,5450.65×
Utah8,0210.91×
Louisiana7,9960.63×
Alabama6,8360.5×
Iowa6,7380.83×
Washington, District of Columbia6,5592.22×
Maine6,5411.86×
Kentucky6,4570.52×
Nevada5,5420.58×
Oklahoma5,3990.49×
Kansas5,3580.69×
New Hampshire4,5301.17×
Idaho4,3580.88×
Arkansas4,2160.52×
Hawaii4,2010.99×
Vermont4,1672.42×
New Mexico3,9090.79×
Rhode Island3,7371.19×
Montana3,6531.34×
Nebraska3,1440.64×
Alaska2,6351.25×
Mississippi2,3600.29×
West Virginia1,9270.42×
Delaware1,6350.6×
South Dakota1,1520.51×
Wyoming1,0510.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Serious Eats audience
BrandAffinityCategory
Lulu 黃路梓茵20×Movies & TV
Regional styles of Mexican music16.64×Music & Radio
Mount Kilimanjaro76.44×Travel & Leisure
Mothercare8.89×Kids & Family
Karbala17.5×Travel & Leisure
Lindy Hop13.62×Music & Radio
Tiara11.7×Politics & Society
Product design2.14×Business & Career
Nebraska Cornhuskers8.17×Sports
Ken Burns5.83×Movies & TV
Natural rubber1.65×Cars & Mobility
Keene, New Hampshire14.16×Travel & Leisure
Unique Gifts1.66×Shopping
Kanna Hashimoto20×Movies & TV
Electrolyte3×Health
Home staging3.29×Home & Garden
Kona Grill6.47×Food & Beverages
JDSU1.75×Business & Career
Cherish (group)5.72×Music & Radio
Birthday Gifts1.57×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Serious Eats audience
TraitClusterScore
IndulgenceJOY3.5
Design AffinityPREMIUM1.87
Early Adopter MentalityPOWER1.69
Pet OwnershipJOY1.63
SustainabilityBALANCE1.54
Healthy LifestyleBALANCE1.53

Worldwide distribution

Worldwide audience distribution share by country for Serious Eats
CountryShare
United States61.4%
Spain4.3%
Canada4.2%

See Serious Eats audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Serious Eats have in United States?

Serious Eats has an estimated audience of 982,583 people in United States, concentrated in California and Texas.

What is the gender split and age of Serious Eats fans?

63.1% of Serious Eats fans are female, 36.9% are male, with an average age of 36.1 years.

Which brands do Serious Eats fans like most?

Serious Eats fans show strongest brand affinity for Lulu 黃路梓茵 (20×), Regional styles of Mexican music (16.64×), and Mount Kilimanjaro (76.44×) over the country average.

Where do Serious Eats fans live in United States?

Serious Eats fans in United States are most concentrated in California (reach 132,526), Texas (reach 90,005), and New York (reach 75,795). These three regions account for the largest share of the active audience.

What other brands do Serious Eats fans also like?

Beyond Serious Eats itself, the audience over-indexes on Regional styles of Mexican music (16.64×), Mount Kilimanjaro (76.44×), Mothercare (8.89×), and Karbala (17.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Serious Eats. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.