Rascasse Audience Intelligence

Mount Kilimanjaro Audience in United States

A data profile of the people who buy, follow and care about Mount Kilimanjaro in United States — modelled from more than twelve digital signal sources. Mount Kilimanjaro has an estimated audience of 265,588 people in United States.

#35among Mountain in United States#6265among POI in United States#4323in Travel & Leisure

The average Mount Kilimanjaro fan in United States is 44.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Buick Skylark, Tanzania, Matterhorn, with strongest over-indexing on Buick Skylark (701.17× the country average).

Demographically, the Mount Kilimanjaro audience skews more male with an average age of 44.2, and over-indexes on personality traits such as Risk Appetite, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mount Kilimanjaro fan in United States is more male, around 44.2 years old, with strong Risk Appetite tendencies and a notable affinity for Buick Skylark.

Category: Travel & Leisure · Type: POI · Subtype: Mountain

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mount Kilimanjaro profile in United States.

Audience size
266K
in United States
Gender
41.7%♀
58.3% male
Age
44.2
average years
Country rank
#51362
POI in United States
Fig. 01

Search interest · 12-month trend

+7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mount Kilimanjaro fans

41.7% are female, 58.3% are male, average age 44.2.

Fig. 02

Gender split

41.7%
Female
58.3%
Male
Demographic split for Mount Kilimanjaro audience in United States
MetricValue
Female41.7%
Male58.3%
Average age44.2
Estimated audience size265,588
Fig. 03

Age distribution

Ø 44.2
average years
Age distribution of the Mount Kilimanjaro audience in United States
Age bracketShare%
16-1913%
20-2914%
30-3917%
40-4922%
50+35%
Fig. 04

Worldwide distribution

9.0%

of the worldwide Mount Kilimanjaro audience comes from United States.

Worldwide audience distribution share by country for Mount Kilimanjaro
CountryShare
Italy9.2%
United States9.0%
China7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mount Kilimanjaro audience in United States is strongest.

Fig. 05

Top regions by affinity

Mount Kilimanjaro fans by region: top regions in United States
#RegionReachAffinity×
01Colorado~6K1.42×
02Utah~3K1.36×
03Georgia~10K1.35×
04Montana<1K1.33×
05South Dakota<1K1.31×
06Alaska<1K1.29×
07New Hampshire~1K1.27×
08Minnesota~5K1.20×
09Washington, District of Columbia<1K1.20×
10Idaho~2K1.15×
11Massachusetts~6K1.14×
12Washington~6K1.13×
13Vermont<1K1.10×
14Oregon~3K1.09×
15North Dakota<1K1.08×
16Kansas~2K1.07×
17Nebraska~1K1.07×
18Maine~1K1.07×
19Texas~20K1.05×
20Wisconsin~4K1.05×
21South Carolina~4K1.04×
22Indiana~5K1.02×
23Connecticut~3K1.02×
24Pennsylvania~9K1.01×
25Virginia~7K1.01×
26Iowa~2K0.95×
27North Carolina~7K0.93×
28Missouri~4K0.92×
29Illinois~8K0.91×
30Michigan~6K0.91×
31Kentucky~3K0.90×
32Maryland~4K0.89×
33Hawaii~1K0.88×
34New York~10K0.86×
35Delaware<1K0.86×
36New Jersey~6K0.85×
37Rhode Island<1K0.85×
38Ohio~7K0.84×
39Tennessee~4K0.84×
40Oklahoma~2K0.84×
41California~20K0.83×
42Arizona~4K0.83×
43Arkansas~2K0.82×
44West Virginia~1K0.82×
45New Mexico~1K0.79×
46Alabama~3K0.78×
47Florida~10K0.76×
48Nevada~2K0.73×
49Louisiana~2K0.72×
50Mississippi~2K0.70×
Fig. 06

Affinity by region

Affinity by region — Mount Kilimanjaro, United States
0.70×1.00×1.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mount Kilimanjaro audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mount Kilimanjaro audience
#·InterestCategoryAffinity×
01Buick SkylarkCars & Mobility701.17×
02MatterhornTravel & Leisure100.88×
03Nordic combinedSports62.23×
04Dar es SalaamTravel & Leisure52.50×
05Durban University of TechnologyBusiness & Career44.12×
06ZanzibarTravel & Leisure37.05×
07TanzaniaTravel & Leisure34.96×
08Maasai MaraTravel & Leisure34.43×
09RwandaTravel & Leisure31.45×
10Argos (retailer)Shopping20.00×
11Brown Sugar (2002 film)Movies & TV20.00×
12Tatra MountainsTravel & Leisure16.73×
13Tyre, LebanonTravel & Leisure16.18×
14BatPets & Animals15.31×
15UgandaTravel & Leisure15.02×
16MalawiTravel & Leisure12.01×
17SledSports11.61×
18SentencedMusic & Radio10.30×
19KenyaTravel & Leisure7.32×
20YouTube MusicInternet & Social Media3.29×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mount Kilimanjaro audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mount Kilimanjaro audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.61×
TravellingTHRILL1.44×
Sports ActivityPOWER1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mount Kilimanjaro audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.93×
Price SensitivityPREMIUM0.97×
Healthy LifestyleBALANCE0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mount Kilimanjaro have in United States?

Mount Kilimanjaro has an estimated audience of 265,588 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mount Kilimanjaro fans?

41.7% of Mount Kilimanjaro fans are female, 58.3% are male, with an average age of 44.2 years.

03

Which brands do Mount Kilimanjaro fans like most?

Mount Kilimanjaro fans show strongest brand affinity for Buick Skylark (701.17×), Tanzania (34.96×), and Matterhorn (100.88×) over the country average.

04

Where do Mount Kilimanjaro fans live in United States?

Mount Kilimanjaro fans in United States are most concentrated in California (reach ~20K), Texas (reach ~20K), and Florida (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Mount Kilimanjaro fans also like?

Beyond Mount Kilimanjaro itself, the audience over-indexes on Tanzania (34.96×), Matterhorn (100.88×), Durban University of Technology (44.12×), and Nordic combined (62.23×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Mount Kilimanjaro audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mount Kilimanjaro. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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