Mount Kilimanjaro Audience in United States

Mount Kilimanjaro has an estimated audience of 265,588 people in United States. 41.7% are female, 58.3% are male, average age 44.2. Top regions: California, Texas, Florida. Top brand affinities: Buick Skylark, Tanzania, Matterhorn, Durban University of Technology, Nordic combined.

The average Mount Kilimanjaro fan in United States is 44.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Buick Skylark, Tanzania, Matterhorn, with strongest over-indexing on Buick Skylark (701.17× the country average). Demographically, the Mount Kilimanjaro audience skews more male with an average age of 44.2, and over-indexes on personality traits such as Travelling, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Mountain

Demographics of Mount Kilimanjaro fans

Demographic split for Mount Kilimanjaro audience in United States
MetricValue
Female41.7%
Male58.3%
Average age44.2
Estimated audience size265,588

Audience persona

The typical Mount Kilimanjaro fan in United States is more male, around 44.2 years old, with strong Travelling tendencies and a notable affinity for Buick Skylark.

Top regions in United States

Top regions ranked by reach for Mount Kilimanjaro in United States
RegionReachAffinity
California26,7560.92×
Texas22,2040.97×
Florida15,0500.84×
New York14,6290.99×
Georgia10,0351.23×
Pennsylvania8,8470.99×
Illinois8,7390.99×
North Carolina7,8070.98×
Ohio7,1050.87×
Virginia6,6371.03×
Washington6,5461.23×
Colorado6,4541.54×
Michigan6,3780.92×
Massachusetts6,3751.22×
New Jersey6,0870.9×
Arizona4,8320.89×
Tennessee4,7780.9×
Minnesota4,4831.18×
Indiana4,4340.91×
Maryland4,1210.9×
Missouri3,9830.93×
Wisconsin3,9450.99×
South Carolina3,5570.89×
Oregon3,4841.14×
Utah3,4631.46×
Alabama2,9140.79×
Kentucky2,8520.86×
Connecticut2,6981.01×
Louisiana2,5110.73×
Oklahoma2,3930.81×
Kansas2,1061.01×
Nevada1,9440.76×
Arkansas1,9230.88×
Iowa1,9220.88×
Idaho1,4611.1×
Mississippi1,3610.62×
New Hampshire1,3381.28×
Nebraska1,3150.99×
Washington, District of Columbia1,0731.34×
Maine1,0581.11×
Hawaii1,0090.88×
New Mexico1,0000.75×
West Virginia9390.76×
Montana9361.27×
South Dakota7801.27×
Rhode Island7040.83×
Alaska6931.22×
Delaware5630.77×
Vermont5191.11×
Wyoming5091.29×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mount Kilimanjaro audience
BrandAffinityCategory
Buick Skylark701.17×Cars & Mobility
Tanzania34.96×Travel & Leisure
Matterhorn100.88×Travel & Leisure
Durban University of Technology44.12×Business & Career
Nordic combined62.23×Sports
Rwanda31.45×Travel & Leisure
Dar es Salaam52.5×Travel & Leisure
Zanzibar37.05×Travel & Leisure
Uganda15.02×Travel & Leisure
Tyre, Lebanon16.18×Travel & Leisure
Argos (retailer)20×Shopping
YouTube Music3.29×Internet & Social Media
Maasai Mara34.43×Travel & Leisure
Brown Sugar (2002 film)20×Movies & TV
Bat15.31×Pets & Animals
Tatra Mountains16.73×Travel & Leisure
Kenya7.32×Travel & Leisure
Sled11.61×Sports
Malawi12.01×Travel & Leisure
Sentenced10.3×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mount Kilimanjaro audience
TraitClusterScore
TravellingTHRILL3.41
Risk AppetiteTHRILL2.27
PatriotismCONSERVATISM2.14
SustainabilityBALANCE1.99
Design AffinityPREMIUM1.67
Sports ActivityPOWER1.49

Worldwide distribution

Worldwide audience distribution share by country for Mount Kilimanjaro
CountryShare
Italy9.2%
United States9.0%
China7.2%

See Mount Kilimanjaro audiences in other countries

More Mountain audiences in United States

Frequently asked questions

How many fans does Mount Kilimanjaro have in United States?

Mount Kilimanjaro has an estimated audience of 265,588 people in United States, concentrated in California and Texas.

What is the gender split and age of Mount Kilimanjaro fans?

41.7% of Mount Kilimanjaro fans are female, 58.3% are male, with an average age of 44.2 years.

Which brands do Mount Kilimanjaro fans like most?

Mount Kilimanjaro fans show strongest brand affinity for Buick Skylark (701.17×), Tanzania (34.96×), and Matterhorn (100.88×) over the country average.

Where do Mount Kilimanjaro fans live in United States?

Mount Kilimanjaro fans in United States are most concentrated in California (reach 26,756), Texas (reach 22,204), and Florida (reach 15,050). These three regions account for the largest share of the active audience.

What other brands do Mount Kilimanjaro fans also like?

Beyond Mount Kilimanjaro itself, the audience over-indexes on Tanzania (34.96×), Matterhorn (100.88×), Durban University of Technology (44.12×), and Nordic combined (62.23×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mount Kilimanjaro. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.