Rwanda Audience in United States
Rwanda has an estimated audience of 581,589 people in United States. 44.5% are female, 55.5% are male, average age 36.7. Top regions: California, Texas, New York. Top brand affinities: Google Drive, Autism Awareness, Bruce Willis, Logan Paul, Diabetes mellitus awareness.
The average Rwanda fan in United States is 36.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Google Drive, Autism Awareness, Bruce Willis, with strongest over-indexing on Google Drive (12.12× the country average). Demographically, the Rwanda audience skews more male with an average age of 36.7, and over-indexes on personality traits such as Risk Appetite, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Country
Demographics of Rwanda fans
| Metric | Value |
|---|---|
| Female | 44.5% |
| Male | 55.5% |
| Average age | 36.7 |
| Estimated audience size | 581,589 |
Audience persona
The typical Rwanda fan in United States is more male, around 36.7 years old, with strong Risk Appetite tendencies and a notable affinity for Google Drive.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 63,694 | 1× |
| Texas | 48,865 | 0.98× |
| New York | 42,748 | 1.32× |
| Florida | 35,482 | 0.9× |
| Georgia | 21,114 | 1.18× |
| Illinois | 19,738 | 1.02× |
| Virginia | 19,487 | 1.38× |
| Pennsylvania | 18,794 | 0.96× |
| Ohio | 18,435 | 1.03× |
| North Carolina | 17,408 | 0.99× |
| Massachusetts | 17,218 | 1.5× |
| New Jersey | 14,894 | 1.01× |
| Maryland | 14,373 | 1.44× |
| Michigan | 14,288 | 0.94× |
| Washington | 14,106 | 1.21× |
| Arizona | 12,263 | 1.03× |
| Indiana | 10,143 | 0.95× |
| Tennessee | 9,946 | 0.85× |
| Colorado | 9,802 | 1.07× |
| Minnesota | 9,475 | 1.14× |
| Missouri | 8,400 | 0.9× |
| Kentucky | 8,288 | 1.14× |
| Wisconsin | 7,432 | 0.85× |
| Connecticut | 6,943 | 1.19× |
| South Carolina | 6,888 | 0.79× |
| Oregon | 6,564 | 0.98× |
| Utah | 5,389 | 1.03× |
| Louisiana | 5,160 | 0.69× |
| Alabama | 5,143 | 0.63× |
| Iowa | 4,948 | 1.03× |
| Oklahoma | 4,821 | 0.75× |
| Washington, District of Columbia | 4,355 | 2.49× |
| Kansas | 4,222 | 0.92× |
| Nevada | 4,166 | 0.74× |
| Arkansas | 3,770 | 0.79× |
| Maine | 3,443 | 1.65× |
| Mississippi | 2,889 | 0.6× |
| Nebraska | 2,773 | 0.95× |
| New Hampshire | 2,701 | 1.18× |
| Idaho | 2,459 | 0.84× |
| Hawaii | 2,054 | 0.82× |
| New Mexico | 1,989 | 0.68× |
| Rhode Island | 1,980 | 1.07× |
| West Virginia | 1,493 | 0.55× |
| Delaware | 1,341 | 0.84× |
| Montana | 1,267 | 0.79× |
| Vermont | 1,192 | 1.17× |
| North Dakota | 1,179 | 0.99× |
| South Dakota | 1,013 | 0.75× |
| Alaska | 968 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Drive | 12.12× | Technology & Electronics |
| Autism Awareness | 19.03× | Health |
| Bruce Willis | 14.58× | Movies & TV |
| Logan Paul | 36.17× | Movies & TV |
| Diabetes mellitus awareness | 12.48× | Health |
| Microblogging | 12.67× | Technology & Electronics |
| Singer-songwriter | 5.51× | Music & Radio |
| Capital One | 5.4× | Business & Career |
| Emily Blunt | 15.99× | Movies & TV |
| Optimum Nutrition | 23.59× | Health |
| The Cranberries | 33.02× | Music & Radio |
| Horoscope | 10.38× | Health |
| Jason Momoa | 10.22× | Movies & TV |
| Income tax | 13.19× | Business & Career |
| Kia Sportage | 22.78× | Cars & Mobility |
| Google Maps | 4.28× | Internet & Social Media |
| Day trading | 12.44× | Business & Career |
| Indianapolis Motor Speedway | 13.79× | Sports |
| Indeed.com | 3.97× | Business & Career |
| Property insurance | 16.13× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.87 |
| Patriotism | CONSERVATISM | 2.14 |
| Luxury Orientation | PREMIUM | 2.1 |
| Travelling | THRILL | 1.85 |
| Spirituality | BALANCE | 1.5 |
| Urban Lifestyle | OPEN | 1.5 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.4% |
| Democratic Republic of the Congo | 6.9% |
| Kenya | 4.8% |
See Rwanda audiences in other countries
More Country audiences in United States
- United States (134,384,245)
- Mexico (48,716,375)
- Australia (45,480,148)
- Canada (41,667,301)
- United Kingdom (29,060,621)
Frequently asked questions
How many fans does Rwanda have in United States?
Rwanda has an estimated audience of 581,589 people in United States, concentrated in California and Texas.
What is the gender split and age of Rwanda fans?
44.5% of Rwanda fans are female, 55.5% are male, with an average age of 36.7 years.
Which brands do Rwanda fans like most?
Rwanda fans show strongest brand affinity for Google Drive (12.12×), Autism Awareness (19.03×), and Bruce Willis (14.58×) over the country average.
Where do Rwanda fans live in United States?
Rwanda fans in United States are most concentrated in California (reach 63,694), Texas (reach 48,865), and New York (reach 42,748). These three regions account for the largest share of the active audience.
What other brands do Rwanda fans also like?
Beyond Rwanda itself, the audience over-indexes on Autism Awareness (19.03×), Bruce Willis (14.58×), Logan Paul (36.17×), and Diabetes mellitus awareness (12.48×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Rwanda. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.