Rascasse Audience Intelligence

Rwanda Audience in United States

A data profile of the people who buy, follow and care about Rwanda in United States — modelled from more than twelve digital signal sources. Rwanda has an estimated audience of 581,589 people in United States.

#179among Country in United States#3384among POI in United States#2638in Travel & Leisure

The average Rwanda fan in United States is 36.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Google Drive, Optimum Nutrition, The Cranberries, with strongest over-indexing on Google Drive (11.53× the country average).

Demographically, the Rwanda audience skews more male with an average age of 36.7, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Rwanda fan in United States is more male, around 36.7 years old, with strong Patriotism tendencies and a notable affinity for Google Drive.

Category: Travel & Leisure · Type: POI · Subtype: Country

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rwanda profile in United States.

Audience size
582K
in United States
Gender
44.5%♀
55.5% male
Age
36.7
average years
Country rank
#33433
POI in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rwanda fans

44.5% are female, 55.5% are male, average age 36.7.

Fig. 02

Gender split

44.5%
Female
55.5%
Male
Demographic split for Rwanda audience in United States
MetricValue
Female44.5%
Male55.5%
Average age36.7
Estimated audience size581,589
Fig. 03

Age distribution

Ø 36.7
average years
Age distribution of the Rwanda audience in United States
Age bracketShare%
16-1927%
20-2921%
30-3918%
40-4916%
50+18%
Fig. 04

Worldwide distribution

14.4%

of the worldwide Rwanda audience comes from United States.

Worldwide audience distribution share by country for Rwanda
CountryShare
United States14.4%
Democratic Republic of the Congo6.8%
Kenya4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rwanda audience in United States is strongest.

Fig. 05

Top regions by affinity

Rwanda fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~4K2.17×
02Maine~4K1.70×
03Massachusetts~20K1.39×
04Maryland~10K1.30×
05Virginia~20K1.28×
06New Hampshire~3K1.25×
07New York~40K1.20×
08Vermont~1K1.20×
09Kentucky~9K1.19×
10Georgia~20K1.18×
11Washington~10K1.14×
12Minnesota~9K1.12×
13Connecticut~7K1.12×
14Utah~6K1.08×
15Colorado~10K1.05×
16North Dakota~1K1.04×
17Arizona~10K1.03×
18Iowa~5K1.03×
19Rhode Island~2K1.03×
20Nebraska~3K1.01×
21Ohio~20K1.00×
22Indiana~10K1.00×
23Texas~50K0.99×
24Illinois~20K0.99×
25Oregon~7K0.99×
26North Carolina~20K0.97×
27New Jersey~10K0.97×
28Pennsylvania~20K0.96×
29California~60K0.94×
30Kansas~4K0.93×
31Michigan~10K0.92×
32Wisconsin~8K0.92×
33South Dakota~1K0.92×
34Idaho~3K0.91×
35Delaware~1K0.90×
36Missouri~8K0.89×
37Tennessee~10K0.87×
38Hawaii~2K0.87×
39Alaska~1K0.87×
40Montana~1K0.85×
41Florida~30K0.84×
42South Carolina~7K0.83×
43Arkansas~4K0.83×
44Oklahoma~5K0.79×
45Louisiana~6K0.76×
46Nevada~4K0.73×
47New Mexico~2K0.73×
48Alabama~5K0.67×
49Mississippi~3K0.65×
50West Virginia~2K0.65×
Fig. 06

Affinity by region

Affinity by region — Rwanda, United States
0.65×1.00×2.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rwanda audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rwanda audience
#·InterestCategoryAffinity×
01Mount KilimanjaroTravel & Leisure31.45×
02ZanzibarTravel & Leisure29.06×
03The CranberriesMusic & Radio26.63×
04Optimum NutritionHealth23.33×
05MozambiqueTravel & Leisure15.19×
06RaincoatFashion & Accessoires12.46×
07Google DriveTechnology & Electronics11.53×
08Logan PaulMovies & TV8.84×
09NamibiaTravel & Leisure8.46×
10GNC (store)Shopping7.20×
11Hilary DuffMovies & TV5.71×
12United NationsPolitics & Society5.30×
13Chelsea F.C.Sports4.90×
14Emily BluntMovies & TV4.73×
15Charlotte TilburyBeauty & Wellness4.42×
16Bruce WillisMovies & TV4.32×
17Atlanta HawksSports3.72×
18Sole proprietorshipBusiness & Career3.30×
19CookbookFood & Beverages2.56×
20PhilanthropyArts & Culture2.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rwanda audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rwanda audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.20×
SpiritualityBALANCE1.75×
TravellingTHRILL1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rwanda audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.67×
Pet OwnershipJOY0.72×
DIY MentalityTHRILL0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Rwanda have in United States?

Rwanda has an estimated audience of 581,589 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Rwanda fans?

44.5% of Rwanda fans are female, 55.5% are male, with an average age of 36.7 years.

03

Which brands do Rwanda fans like most?

Rwanda fans show strongest brand affinity for Google Drive (11.53×), Optimum Nutrition (23.33×), and The Cranberries (26.63×) over the country average.

04

Where do Rwanda fans live in United States?

Rwanda fans in United States are most concentrated in California (reach ~60K), Texas (reach ~50K), and New York (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Rwanda fans also like?

Beyond Rwanda itself, the audience over-indexes on Optimum Nutrition (23.33×), The Cranberries (26.63×), Mozambique (15.19×), and GNC (store) (7.2×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Rwanda. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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