Bat Audience in United States
Bat has an estimated audience of 1,220,165 people in United States. 42.4% are female, 57.6% are male, average age 38.3. Top regions: California, Texas, Florida. Top brand affinities: Skimboarding, Josh Brolin, Superman, MSN, Michael Keaton.
The average Bat fan in United States is 38.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Skimboarding, Josh Brolin, Superman, with strongest over-indexing on Skimboarding (148.88× the country average). Demographically, the Bat audience skews more male with an average age of 38.3, and over-indexes on personality traits such as Extroversion, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Bat fans
| Metric | Value |
|---|---|
| Female | 42.4% |
| Male | 57.6% |
| Average age | 38.3 |
| Estimated audience size | 1,220,165 |
Audience persona
The typical Bat fan in United States is more male, around 38.3 years old, with strong Extroversion tendencies and a notable affinity for Skimboarding.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 148,535 | 1.11× |
| Texas | 114,030 | 1.09× |
| Florida | 84,343 | 1.02× |
| New York | 69,696 | 1.02× |
| Pennsylvania | 44,146 | 1.07× |
| Illinois | 41,157 | 1.01× |
| North Carolina | 40,115 | 1.09× |
| Georgia | 39,935 | 1.06× |
| Ohio | 39,175 | 1.04× |
| Michigan | 32,316 | 1.01× |
| Virginia | 30,412 | 1.02× |
| New Jersey | 29,641 | 0.96× |
| Washington | 27,395 | 1.12× |
| Arizona | 26,770 | 1.07× |
| Massachusetts | 25,120 | 1.04× |
| Indiana | 24,216 | 1.09× |
| Tennessee | 23,863 | 0.97× |
| Missouri | 21,013 | 1.07× |
| Maryland | 19,730 | 0.94× |
| Colorado | 19,442 | 1.01× |
| Wisconsin | 17,586 | 0.96× |
| Alabama | 17,238 | 1.01× |
| South Carolina | 17,149 | 0.93× |
| Minnesota | 17,036 | 0.97× |
| Kentucky | 16,529 | 1.08× |
| Louisiana | 15,681 | 1× |
| Oregon | 15,597 | 1.12× |
| Oklahoma | 14,652 | 1.08× |
| Utah | 13,158 | 1.2× |
| Connecticut | 11,934 | 0.98× |
| Nevada | 11,609 | 0.98× |
| Iowa | 10,090 | 1× |
| Mississippi | 10,040 | 1× |
| Kansas | 9,772 | 1.02× |
| Arkansas | 9,761 | 0.97× |
| Idaho | 6,462 | 1.06× |
| New Mexico | 6,448 | 1.05× |
| West Virginia | 6,253 | 1.1× |
| Nebraska | 6,233 | 1.02× |
| New Hampshire | 4,554 | 0.95× |
| Maine | 4,480 | 1.03× |
| Hawaii | 4,045 | 0.77× |
| Rhode Island | 3,517 | 0.91× |
| Montana | 3,014 | 0.89× |
| Washington, District of Columbia | 2,890 | 0.79× |
| Delaware | 2,775 | 0.82× |
| South Dakota | 2,591 | 0.92× |
| North Dakota | 2,266 | 0.9× |
| Alaska | 2,244 | 0.86× |
| Vermont | 2,070 | 0.97× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Skimboarding | 148.88× | Sports |
| Josh Brolin | 12.39× | Movies & TV |
| Superman | 2.09× | Movies & TV |
| MSN | 2.91× | News |
| Michael Keaton | 12.14× | Movies & TV |
| Scooby-Doo | 3.55× | Movies & TV |
| Jon Bernthal | 6.81× | Movies & TV |
| Chuck Norris | 3.79× | Movies & TV |
| Planet Fitness | 2.25× | Sports |
| Fandom | 3.51× | Literature |
| Tom Welling | 7.74× | Movies & TV |
| Scott Pilgrim | 12.77× | Literature |
| Bass guitar | 2.77× | Music & Radio |
| Spirit Halloween | 3.12× | Kids & Family |
| Happiness | 1.62× | Health |
| Nature | 1.57× | Home & Garden |
| Staples (Canada) | 2.59× | Business & Career |
| Cobie Smulders | 9.61× | Movies & TV |
| Harry Potter | 1.76× | Movies & TV |
| Funko | 5.31× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.76 |
| Patriotism | CONSERVATISM | 1.46 |
| Early Adopter Mentality | POWER | 1.43 |
| Urban Lifestyle | OPEN | 1.29 |
| Risk Appetite | THRILL | 1.28 |
| Tradition | CONSERVATISM | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.0% |
| Mexico | 5.8% |
| Italy | 4.7% |
See Bat audiences in other countries
More Pets & Animals audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Bat have in United States?
Bat has an estimated audience of 1,220,165 people in United States, concentrated in California and Texas.
What is the gender split and age of Bat fans?
42.4% of Bat fans are female, 57.6% are male, with an average age of 38.3 years.
Which brands do Bat fans like most?
Bat fans show strongest brand affinity for Skimboarding (148.88×), Josh Brolin (12.39×), and Superman (2.09×) over the country average.
Where do Bat fans live in United States?
Bat fans in United States are most concentrated in California (reach 148,535), Texas (reach 114,030), and Florida (reach 84,343). These three regions account for the largest share of the active audience.
What other brands do Bat fans also like?
Beyond Bat itself, the audience over-indexes on Josh Brolin (12.39×), Superman (2.09×), MSN (2.91×), and Michael Keaton (12.14×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Bat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.