Rascasse Audience Intelligence

Bat Audience in United States

A data profile of the people who buy, follow and care about Bat in United States — modelled from more than twelve digital signal sources. Bat has an estimated audience of 1,220,165 people in United States.

#8017among Topic in United States#338in Pets & Animals

The average Bat fan in United States is 38.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Skimboarding, Superman, Beetlejuice, with strongest over-indexing on Skimboarding (159.69× the country average).

Demographically, the Bat audience skews more male with an average age of 38.3, and over-indexes on personality traits such as Patriotism, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bat fan in United States is more male, around 38.3 years old, with strong Patriotism tendencies and a notable affinity for Skimboarding.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bat profile in United States.

Audience size
1.2M
in United States
Gender
42.4%♀
57.6% male
Age
38.3
average years
Country rank
#20631
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bat fans

42.4% are female, 57.6% are male, average age 38.3.

Fig. 02

Gender split

42.4%
Female
57.6%
Male
Demographic split for Bat audience in United States
MetricValue
Female42.4%
Male57.6%
Average age38.3
Estimated audience size1,220,165
Fig. 03

Age distribution

Ø 38.3
average years
Age distribution of the Bat audience in United States
Age bracketShare%
16-1919%
20-2922%
30-3923%
40-4920%
50+17%
Fig. 04

Worldwide distribution

24.7%

of the worldwide Bat audience comes from United States.

Worldwide audience distribution share by country for Bat
CountryShare
United States24.7%
Mexico5.7%
Italy4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bat audience in United States is strongest.

Fig. 05

Top regions by affinity

Bat fans by region: top regions in United States
#RegionReachAffinity×
01Utah~10K1.24×
02West Virginia~7K1.19×
03Kentucky~20K1.12×
04Oklahoma~20K1.12×
05Washington~30K1.09×
06New Mexico~7K1.09×
07Texas~100K1.08×
08Pennsylvania~40K1.07×
09Indiana~20K1.07×
10Idaho~7K1.07×
11North Carolina~40K1.06×
12Missouri~20K1.06×
13Oregon~10K1.06×
14Nebraska~6K1.06×
15California~100K1.05×
16Arizona~30K1.05×
17Kansas~10K1.05×
18South Dakota~3K1.05×
19Georgia~40K1.04×
20Alabama~20K1.03×
21Mississippi~10K1.03×
22Ohio~40K1.02×
23Michigan~30K1.02×
24Louisiana~20K1.02×
25Maine~4K1.02×
26Virginia~30K1.01×
27Arkansas~10K1.00×
28Vermont~2K1.00×
29Massachusetts~20K0.99×
30Iowa~10K0.99×
31Illinois~40K0.97×
32Colorado~20K0.97×
33Wisconsin~20K0.97×
34North Dakota~2K0.97×
35Minnesota~20K0.96×
36New Hampshire~5K0.96×
37Montana~3K0.96×
38Florida~80K0.95×
39Tennessee~20K0.95×
40South Carolina~20K0.95×
41Connecticut~10K0.95×
42Nevada~10K0.95×
43New York~60K0.93×
44Alaska~2K0.93×
45New Jersey~30K0.92×
46Maryland~20K0.92×
47Rhode Island~4K0.90×
48Delaware~3K0.84×
49Hawaii~4K0.80×
50Washington, District of Columbia~3K0.70×
Fig. 06

Affinity by region

Affinity by region — Bat, United States
0.70×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bat audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bat audience
#·InterestCategoryAffinity×
01SkimboardingSports159.69×
02Handball-BundesligaSports58.61×
03Humanoid robotTechnology & Electronics10.55×
04Josh BrolinMovies & TV7.58×
05Kirsten DunstMovies & TV6.02×
06Morgan FreemanMovies & TV6.00×
07Sigourney WeaverMovies & TV5.94×
08Berlin WallTravel & Leisure5.53×
09Web serverTechnology & Electronics3.70×
10BeetlejuiceMovies & TV3.26×
11TriviaGames3.21×
12FandomLiterature3.09×
13Spirit HalloweenKids & Family2.80×
14DemocracyPolitics & Society2.52×
15Britney SpearsMusic & Radio2.37×
16PokémonGames2.18×
17Las VegasTravel & Leisure1.93×
18SupermanMovies & TV1.85×
19RadioTechnology & Electronics1.81×
20HollywoodTravel & Leisure1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bat audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bat audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.41×
ExtroversionTHRILL1.43×
IndividualismJOY1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bat audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.75×
Luxury OrientationPREMIUM0.75×
Family OrientationCONSERVATISM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bat have in United States?

Bat has an estimated audience of 1,220,165 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Bat fans?

42.4% of Bat fans are female, 57.6% are male, with an average age of 38.3 years.

03

Which brands do Bat fans like most?

Bat fans show strongest brand affinity for Skimboarding (159.69×), Superman (1.85×), and Beetlejuice (3.26×) over the country average.

04

Where do Bat fans live in United States?

Bat fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Bat fans also like?

Beyond Bat itself, the audience over-indexes on Superman (1.85×), Beetlejuice (3.26×), Josh Brolin (7.58×), and Morgan Freeman (6×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in United States

See Bat audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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