Bat Audience in United States

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Bat has an estimated audience of 1,220,165 people in United States. 42.4% are female, 57.6% are male, average age 38.3. Top regions: California, Texas, Florida. Top brand affinities: Jezebel (film), Israel, Historic site, The Humbled Homemaker, Dog breed.

The average Bat fan in United States is 38.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Jezebel (film), Israel, Historic site, with strongest over-indexing on Jezebel (film) (12.39× the country average). Demographically, the Bat audience skews more male with an average age of 38.3, and over-indexes on personality traits such as Extroversion, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Bat fans

Demographic split for Bat audience in United States
MetricValue
Female42.4%
Male57.6%
Average age38.3
Estimated audience size1,220,165

Audience persona

The typical Bat fan in United States is more male, around 38.3 years old, with strong Extroversion tendencies and a notable affinity for Jezebel (film).

Top regions in United States

Top regions ranked by reach for Bat in United States
RegionReachAffinity
California148,5351.11×
Texas114,0301.09×
Florida84,3431.02×
New York69,6961.02×
Pennsylvania44,1461.07×
Illinois41,1571.01×
North Carolina40,1151.09×
Georgia39,9351.06×
Ohio39,1751.04×
Michigan32,3161.01×
Virginia30,4121.02×
New Jersey29,6410.96×
Washington27,3951.12×
Arizona26,7701.07×
Massachusetts25,1201.04×
Indiana24,2161.09×
Tennessee23,8630.97×
Missouri21,0131.07×
Maryland19,7300.94×
Colorado19,4421.01×
Wisconsin17,5860.96×
Alabama17,2381.01×
South Carolina17,1490.93×
Minnesota17,0360.97×
Kentucky16,5291.08×
Louisiana15,6811×
Oregon15,5971.12×
Oklahoma14,6521.08×
Utah13,1581.2×
Connecticut11,9340.98×
Nevada11,6090.98×
Iowa10,0901×
Mississippi10,0401×
Kansas9,7721.02×
Arkansas9,7610.97×
Idaho6,4621.06×
New Mexico6,4481.05×
West Virginia6,2531.1×
Nebraska6,2331.02×
New Hampshire4,5540.95×
Maine4,4801.03×
Hawaii4,0450.77×
Rhode Island3,5170.91×
Montana3,0140.89×
Washington, District of Columbia2,8900.79×
Delaware2,7750.82×
South Dakota2,5910.92×
North Dakota2,2660.9×
Alaska2,2440.86×
Vermont2,0700.97×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bat audience
BrandAffinityCategory
Jezebel (film)12.39×Movies & TV
Israel3.3×Travel & Leisure
Historic site6.31×Arts & Culture
The Humbled Homemaker148.88×Kids & Family
Dog breed1.62×Pets & Animals
Nebraska Cornhuskers football3.68×Sports
Jeep Grand Cherokee (WJ)6.29×Cars & Mobility
Collectable1.52×Kids & Family
Captain America (1990 film)4.15×Movies & TV
Natural rubber1.91×Cars & Mobility
Google Photos2.27×Technology & Electronics
Bank account2.04×Business & Career
3D printing2.06×Technology & Electronics
Nationality1.53×Politics & Society
Nebraska1.73×Travel & Leisure
Hocus Pocus2.87×Movies & TV
Winemaking2.72×Food & Beverages
Justice1.53×Politics & Society
HomeSense2.55×Home & Garden
Tiffany Haddish2.46×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bat audience
TraitClusterScore
ExtroversionTHRILL1.76
PatriotismCONSERVATISM1.46
Early Adopter MentalityPOWER1.43
Urban LifestyleOPEN1.29
Risk AppetiteTHRILL1.28
TraditionCONSERVATISM1.25

Worldwide distribution

Worldwide audience distribution share by country for Bat
CountryShare
United States25.0%
Mexico5.8%
Italy4.7%

See Bat audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Bat have in United States?

Bat has an estimated audience of 1,220,165 people in United States, concentrated in California and Texas.

What is the gender split and age of Bat fans?

42.4% of Bat fans are female, 57.6% are male, with an average age of 38.3 years.

Which brands do Bat fans like most?

Bat fans show strongest brand affinity for Jezebel (film) (12.39×), Israel (3.3×), and Historic site (6.31×) over the country average.

Where do Bat fans live in United States?

Bat fans in United States are most concentrated in California (reach 148,535), Texas (reach 114,030), and Florida (reach 84,343). These three regions account for the largest share of the active audience.

What other brands do Bat fans also like?

Beyond Bat itself, the audience over-indexes on Israel (3.3×), Historic site (6.31×), The Humbled Homemaker (148.88×), and Dog breed (1.62×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.