Rascasse Audience Intelligence

Ken Burns Audience in United States

A data profile of the people who buy, follow and care about Ken Burns in United States — modelled from more than twelve digital signal sources. Ken Burns has an estimated audience of 1,429,065 people in United States.

#28among Director in United States#3766among Person in United States#3084in Movies & TV

The average Ken Burns fan in United States is 42.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Sustainable energy, FedEx, Renewable energy, with strongest over-indexing on Sustainable energy (11.65× the country average).

Demographically, the Ken Burns audience skews balanced with an average age of 42.3, and over-indexes on personality traits such as Family Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ken Burns fan in United States is balanced, around 42.3 years old, with strong Family Orientation tendencies and a notable affinity for Sustainable energy.

Category: Movies & TV · Type: Person · Subtype: Director

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ken Burns profile in United States.

Audience size
1.4M
in United States
Gender
46.3%♀
53.7% male
Age
42.3
average years
Country rank
#18428
Person in United States
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ken Burns fans

46.3% are female, 53.7% are male, average age 42.3.

Fig. 02

Gender split

46.3%
Female
53.7%
Male
Demographic split for Ken Burns audience in United States
MetricValue
Female46.3%
Male53.7%
Average age42.3
Estimated audience size1,429,065
Fig. 03

Age distribution

Ø 42.3
average years
Age distribution of the Ken Burns audience in United States
Age bracketShare%
16-1920%
20-2914%
30-3914%
40-4918%
50+34%
Fig. 04

Worldwide distribution

76.5%

of the worldwide Ken Burns audience comes from United States.

Worldwide audience distribution share by country for Ken Burns
CountryShare
United States76.5%
Canada4.1%
United Kingdom4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ken Burns audience in United States is strongest.

Fig. 05

Top regions by affinity

Ken Burns fans by region: top regions in United States
#RegionReachAffinity×
01New Hampshire~10K2.46×
02Vermont~6K2.33×
03Washington, District of Columbia~8K1.85×
04Massachusetts~50K1.76×
05Maine~8K1.52×
06Rhode Island~7K1.42×
07Connecticut~20K1.40×
08Oregon~20K1.22×
09New York~100K1.21×
10Virginia~40K1.16×
11Colorado~30K1.14×
12Pennsylvania~50K1.12×
13Minnesota~20K1.09×
14Washington~30K1.08×
15Montana~4K1.07×
16Illinois~50K1.00×
17Maryland~30K1.00×
18Delaware~4K0.99×
19New Jersey~40K0.98×
20Wisconsin~20K0.98×
21Michigan~40K0.95×
22Missouri~20K0.92×
23Iowa~10K0.90×
24Ohio~40K0.89×
25North Carolina~40K0.89×
26Kansas~10K0.88×
27Nebraska~6K0.88×
28California~100K0.87×
29New Mexico~6K0.87×
30Idaho~6K0.85×
31Alaska~3K0.85×
32Arkansas~10K0.84×
33Tennessee~20K0.83×
34Kentucky~20K0.83×
35Indiana~20K0.82×
36Utah~10K0.82×
37South Dakota~3K0.82×
38Oklahoma~10K0.79×
39South Carolina~20K0.78×
40North Dakota~2K0.75×
41Georgia~30K0.72×
42Arizona~20K0.72×
43West Virginia~5K0.72×
44Louisiana~10K0.70×
45Florida~60K0.64×
46Hawaii~4K0.64×
47Alabama~10K0.63×
48Nevada~8K0.59×
49Mississippi~7K0.57×
50Texas~70K0.56×
Fig. 06

Affinity by region

Affinity by region — Ken Burns, United States
0.56×1.00×2.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ken Burns audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ken Burns audience
#·InterestCategoryAffinity×
01ExxonMobilCars & Mobility20.45×
02Steve IrwinMovies & TV16.79×
03Taron EgertonMovies & TV16.59×
04The Wizard of OzMovies & TV14.54×
05Elderly careHealth14.44×
06Sustainable energyHome & Garden11.65×
07FedExBusiness & Career9.05×
08Renewable energyBusiness & Career8.97×
09Weather forecastingHome & Garden7.82×
10QVCMovies & TV6.99×
11Robert RedfordMovies & TV6.88×
12Vehicle insuranceCars & Mobility4.69×
13Mortgage loansBusiness & Career4.49×
14Solar energyHome & Garden4.26×
15Cancer awarenessHealth3.81×
16PinterestInternet & Social Media3.77×
17Discount storesShopping3.69×
18McDonald'sFood & Beverages2.92×
19Country musicMusic & Radio2.80×
20FurnitureHome & Garden2.44×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ken Burns audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ken Burns audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM3.61×
PatriotismCONSERVATISM3.58×
SustainabilityBALANCE3.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ken Burns audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.76×
Healthy LifestyleBALANCE0.78×
Pet OwnershipJOY0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ken Burns have in United States?

Ken Burns has an estimated audience of 1,429,065 people in United States, concentrated in California and New York.

02

What is the gender split and age of Ken Burns fans?

46.3% of Ken Burns fans are female, 53.7% are male, with an average age of 42.3 years.

03

Which brands do Ken Burns fans like most?

Ken Burns fans show strongest brand affinity for Sustainable energy (11.65×), FedEx (9.05×), and Renewable energy (8.97×) over the country average.

04

Where do Ken Burns fans live in United States?

Ken Burns fans in United States are most concentrated in California (reach ~100K), New York (reach ~100K), and Texas (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Ken Burns fans also like?

Beyond Ken Burns itself, the audience over-indexes on FedEx (9.05×), Renewable energy (8.97×), Pinterest (3.77×), and Taron Egerton (16.59×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Ken Burns. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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