Ken Burns Audience in United States
Ken Burns has an estimated audience of 1,453,286 people in United States. 46.3% are female, 53.7% are male, average age 42.3. Top regions: California, New York, Texas. Top brand affinities: Google Home, Israel, Goop, Grinch, Vocal harmony.
The average Ken Burns fan in United States is 42.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Google Home, Israel, Goop, with strongest over-indexing on Google Home (16.47× the country average). Demographically, the Ken Burns audience skews balanced with an average age of 42.3, and over-indexes on personality traits such as Patriotism, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: Person · Subtype: Director
Demographics of Ken Burns fans
| Metric | Value |
|---|---|
| Female | 46.3% |
| Male | 53.7% |
| Average age | 42.3 |
| Estimated audience size | 1,453,286 |
Audience persona
The typical Ken Burns fan in United States is balanced, around 42.3 years old, with strong Patriotism tendencies and a notable affinity for Google Home.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 151,245 | 0.95× |
| New York | 106,395 | 1.31× |
| Texas | 77,508 | 0.62× |
| Florida | 70,313 | 0.71× |
| Pennsylvania | 56,810 | 1.16× |
| Illinois | 51,317 | 1.06× |
| Massachusetts | 48,043 | 1.68× |
| Virginia | 42,802 | 1.21× |
| Ohio | 41,242 | 0.92× |
| North Carolina | 39,710 | 0.91× |
| Michigan | 39,590 | 1.04× |
| New Jersey | 35,820 | 0.97× |
| Washington | 33,521 | 1.15× |
| Georgia | 32,750 | 0.73× |
| Colorado | 28,625 | 1.25× |
| Maryland | 26,555 | 1.06× |
| Tennessee | 24,170 | 0.83× |
| Missouri | 23,548 | 1.01× |
| Indiana | 23,142 | 0.87× |
| Arizona | 23,000 | 0.78× |
| Minnesota | 22,625 | 1.09× |
| Wisconsin | 21,659 | 0.99× |
| Connecticut | 20,630 | 1.42× |
| Oregon | 20,157 | 1.21× |
| South Carolina | 17,467 | 0.8× |
| New Hampshire | 14,929 | 2.61× |
| Kentucky | 14,710 | 0.81× |
| Oklahoma | 13,135 | 0.81× |
| Alabama | 12,620 | 0.62× |
| Louisiana | 12,353 | 0.66× |
| Iowa | 10,642 | 0.89× |
| Utah | 10,525 | 0.81× |
| Kansas | 10,395 | 0.91× |
| Nevada | 8,952 | 0.64× |
| Arkansas | 8,452 | 0.71× |
| Washington, District of Columbia | 8,259 | 1.89× |
| Maine | 8,042 | 1.54× |
| New Mexico | 6,650 | 0.91× |
| Mississippi | 6,282 | 0.52× |
| Nebraska | 6,042 | 0.83× |
| Idaho | 5,504 | 0.76× |
| Rhode Island | 5,427 | 1.17× |
| Vermont | 5,304 | 2.08× |
| Montana | 4,343 | 1.08× |
| West Virginia | 4,218 | 0.62× |
| Delaware | 4,124 | 1.03× |
| Hawaii | 3,702 | 0.59× |
| Alaska | 2,384 | 0.77× |
| South Dakota | 2,310 | 0.69× |
| North Dakota | 1,763 | 0.59× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Home | 16.47× | Technology & Electronics |
| Israel | 4.01× | Travel & Leisure |
| Goop | 10.08× | Internet & Social Media |
| Grinch | 7.54× | Movies & TV |
| Vocal harmony | 8.1× | Music & Radio |
| Wok | 11.03× | Food & Beverages |
| Governor of Michigan | 12.37× | Politics & Society |
| Hipster | 13.72× | Politics & Society |
| Hibachi | 11.12× | Food & Beverages |
| Whataburger | 2.33× | Food & Beverages |
| Historic site | 4.1× | Arts & Culture |
| Grace Slick | 8.21× | Music & Radio |
| La Jolla | 8.34× | Travel & Leisure |
| Lahaina, Hawaii | 16.23× | Travel & Leisure |
| Nebraska Cornhuskers football | 3.12× | Sports |
| Hang Seng Index | 11.24× | Business & Career |
| JamBase | 9.48× | Music & Radio |
| No Escape (1994 film) | 9.35× | Movies & TV |
| Vickie Guerrero | 12.39× | Business & Career |
| Kendra Scott | 2.42× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.27 |
| Tradition | CONSERVATISM | 1.97 |
| Community Orientation | OPEN | 1.71 |
| Travelling | THRILL | 1.69 |
| Spirituality | BALANCE | 1.58 |
| Need for Security | CONSERVATISM | 1.54 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 76.7% |
| Canada | 4.2% |
| United Kingdom | 4.1% |
See Ken Burns audiences in other countries
More Director audiences in United States
- Rob Reiner (39,072,293)
- Ryan Coogler (5,253,395)
- Quentin Tarantino (4,772,199)
- Paul Thomas Anderson (4,340,260)
- Tim Burton (3,900,451)
Frequently asked questions
How many fans does Ken Burns have in United States?
Ken Burns has an estimated audience of 1,453,286 people in United States, concentrated in California and New York.
What is the gender split and age of Ken Burns fans?
46.3% of Ken Burns fans are female, 53.7% are male, with an average age of 42.3 years.
Which brands do Ken Burns fans like most?
Ken Burns fans show strongest brand affinity for Google Home (16.47×), Israel (4.01×), and Goop (10.08×) over the country average.
Where do Ken Burns fans live in United States?
Ken Burns fans in United States are most concentrated in California (reach 151,245), New York (reach 106,395), and Texas (reach 77,508). These three regions account for the largest share of the active audience.
What other brands do Ken Burns fans also like?
Beyond Ken Burns itself, the audience over-indexes on Israel (4.01×), Goop (10.08×), Grinch (7.54×), and Vocal harmony (8.1×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Ken Burns. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.