Rascasse Audience Intelligence

Seymour Duncan Target Market in United States

A data profile of the people who buy, follow and care about Seymour Duncan in United States — modelled from more than twelve digital signal sources. Seymour Duncan has an estimated audience of 428,354 people in United States.

#22among Music instrument in United States#4138among Brand in United States#5657in Music & Radio

The average Seymour Duncan fan in United States is 47.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include American Musical Supply, Reverb.com, Korg, with strongest over-indexing on American Musical Supply (46.95× the country average).

Demographically, the Seymour Duncan audience skews more male with an average age of 47.8, and over-indexes on personality traits such as Tradition, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Seymour Duncan fan in United States is more male, around 47.8 years old, with strong Tradition tendencies and a notable affinity for American Musical Supply.

Category: Music & Radio · Type: Brand · Subtype: Music instrument

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Seymour Duncan profile in United States.

Audience size
428K
in United States
Gender
13.0%♀
87.0% male
Age
47.8
average years
Country rank
#40020
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Seymour Duncan

13.0% are female, 87.0% are male, average age 47.8.

Fig. 02

Gender split

13.0%
Female
87.0%
Male
Demographic split for Seymour Duncan audience in United States
MetricValue
Female13.0%
Male87.0%
Average age47.8
Estimated audience size428,354
Fig. 03

Age distribution

Ø 47.8
average years
Age distribution of the Seymour Duncan audience in United States
Age bracketShare%
16-198%
20-2910%
30-3914%
40-4923%
50+46%
Fig. 04

Worldwide distribution

53.7%

of the worldwide Seymour Duncan audience comes from United States.

Worldwide audience distribution share by country for Seymour Duncan
CountryShare
United States53.7%
Japan6.4%
United Kingdom5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Seymour Duncan audience in United States is strongest.

Fig. 05

Top regions by affinity

Seymour Duncan customers by region in United States
#RegionReachAffinity×
01Tennessee~10K1.41×
02Oregon~7K1.36×
03New Hampshire~2K1.30×
04New Mexico~3K1.24×
05Washington~10K1.21×
06West Virginia~2K1.21×
07Oklahoma~6K1.18×
08California~60K1.17×
09Kentucky~6K1.14×
10Montana~1K1.14×
11Ohio~10K1.12×
12Colorado~7K1.10×
13Maine~2K1.10×
14Arizona~9K1.08×
15Arkansas~4K1.07×
16Indiana~8K1.06×
17Alaska<1K1.06×
18Missouri~7K1.05×
19Pennsylvania~10K1.03×
20Wisconsin~7K1.03×
21Alabama~6K1.02×
22Vermont<1K1.02×
23Idaho~2K1.01×
24North Dakota<1K1.01×
25Connecticut~4K1.00×
26Minnesota~6K0.99×
27Utah~4K0.99×
28Kansas~3K0.99×
29Michigan~10K0.98×
30Nevada~4K0.98×
31Louisiana~5K0.97×
32Rhode Island~1K0.96×
33Massachusetts~8K0.95×
34South Dakota<1K0.95×
35Iowa~3K0.94×
36Illinois~10K0.93×
37Virginia~9K0.90×
38Mississippi~3K0.89×
39Delaware~1K0.88×
40South Carolina~6K0.87×
41Nebraska~2K0.86×
42Hawaii~2K0.86×
43North Carolina~10K0.85×
44Georgia~10K0.81×
45Texas~30K0.80×
46New Jersey~9K0.80×
47Maryland~6K0.78×
48Florida~20K0.75×
49Washington, District of Columbia<1K0.70×
50New York~20K0.69×
Fig. 06

Affinity by region

Affinity by region — Seymour Duncan, United States
0.69×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Seymour Duncan audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Seymour Duncan audience
#·InterestCategoryAffinity×
01American Musical SupplyShopping46.95×
02KorgMusic & Radio37.74×
03Reverb.comShopping27.44×
04SennheiserTechnology & Electronics25.38×
05Roland CorporationMusic & Radio25.06×
06Frank ZappaMusic & Radio19.75×
07Eddie Van HalenMusic & Radio19.33×
08Joe BonamassaMusic & Radio18.75×
09TuneCoreMusic & Radio18.13×
10Taylor GuitarsMusic & Radio16.96×
11BandcampMusic & Radio16.46×
12CD playerTechnology & Electronics16.00×
13High-end audioTechnology & Electronics15.11×
14TurntablismMusic & Radio13.53×
15Jimi HendrixMusic & Radio13.24×
16ImprovisationMusic & Radio9.35×
17Scorpions (band)Music & Radio9.33×
18Sustainable energyHome & Garden4.21×
19Renewable energyBusiness & Career3.96×
20Classical musicMusic & Radio2.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Seymour Duncan audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Seymour Duncan audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.91×
PatriotismCONSERVATISM1.77×
Convenience OrientationPREMIUM1.77×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Seymour Duncan audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.62×
Healthy LifestyleBALANCE0.63×
Pet OwnershipJOY0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Seymour Duncan's target market in United States?

Seymour Duncan's target market in United States covers an estimated 428,354 people, concentrated in California and Texas.

02

What is the gender split and age of Seymour Duncan customers?

13.0% of the Seymour Duncan audience are female, 87.0% are male, with an average age of 47.8 years.

03

Which brands do Seymour Duncan fans like most?

Seymour Duncan fans show strongest brand affinity for American Musical Supply (46.95×), Reverb.com (27.44×), and Korg (37.74×) over the country average.

04

Where do Seymour Duncan fans live in United States?

Seymour Duncan fans in United States are most concentrated in California (reach ~60K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Seymour Duncan fans also like?

Beyond Seymour Duncan itself, the audience over-indexes on Reverb.com (27.44×), Korg (37.74×), Sennheiser (25.38×), and Bandcamp (16.46×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Seymour Duncan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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