Smokehouse Audience in United States

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Smokehouse has an estimated audience of 3,763,020 people in United States. 55.5% are female, 44.5% are male, average age 43.0. Top regions: California, New York, Texas. Top brand affinities: Alaska, Pillow, Nebraska, Sinaloa, MK.

The average Smokehouse fan in United States is 43.0 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Alaska, Pillow, Nebraska, with strongest over-indexing on Alaska (1.51× the country average). Demographically, the Smokehouse audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Convenience Orientation, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Smokehouse fans

Demographic split for Smokehouse audience in United States
MetricValue
Female55.5%
Male44.5%
Average age43.0
Estimated audience size3,763,020

Audience persona

The typical Smokehouse fan in United States is more female, around 43.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Alaska.

Top regions in United States

Top regions ranked by reach for Smokehouse in United States
RegionReachAffinity
California480,5701.16×
New York267,0851.27×
Texas250,0510.77×
Florida246,5630.97×
North Carolina226,1582×
South Carolina176,9523.13×
Missouri143,1192.36×
Illinois119,8350.96×
Michigan109,5581.11×
Tennessee92,1901.22×
Indiana90,9251.32×
Massachusetts89,8741.21×
Georgia86,2270.74×
Mississippi85,1692.75×
Maryland76,6381.18×
Pennsylvania76,0630.6×
Ohio75,1750.65×
West Virginia73,5324.2×
Virginia61,5160.67×
New Jersey58,2210.61×
Colorado57,6770.97×
Arkansas52,1161.68×
Louisiana47,9720.99×
Alabama44,3200.84×
Minnesota44,0580.82×
Wisconsin38,7710.68×
Oregon36,4080.84×
Washington35,3370.47×
New Hampshire29,3791.98×
Arizona29,2720.38×
Connecticut24,6080.65×
Rhode Island23,5081.96×
Oklahoma23,4960.56×
Kentucky19,2120.41×
Kansas17,6470.6×
Iowa15,7790.51×
Utah14,5630.43×
Nevada13,3300.37×
Washington, District of Columbia10,6860.94×
Montana9,0830.87×
Nebraska9,0520.48×
Idaho9,0260.48×
Alaska8,9781.12×
Hawaii6,4670.4×
Maine5,5640.41×
New Mexico5,1710.27×
Vermont3,6510.55×
South Dakota3,6240.42×
Delaware3,1660.3×
North Dakota2,9720.38×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Smokehouse audience
BrandAffinityCategory
Alaska1.51×Travel & Leisure
Pillow1.76×Home & Garden
Nebraska2.17×Travel & Leisure
Sinaloa2.04×Travel & Leisure
MK1.65×Music & Radio
JTV (Indonesia)1.5×
English literature1.77×Literature
John Stuart Mill4.4×Politics & Society
Cockpit2.23×Travel & Leisure
Kerala1.55×Travel & Leisure
Laguna (province)2×
CACI2.97×Technology & Electronics
Arrietty2.59×Movies & TV
International University of Business Agriculture and Technology1.83×Business & Career
Cockpit1.6×Travel & Leisure
Boracay1.55×Travel & Leisure
Príncipe1.89×Travel & Leisure
Jonathan Davis1.53×Music & Radio
Cacique1.67×Food & Beverages
Barclays Center1.76×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Smokehouse audience
TraitClusterScore
Convenience OrientationPREMIUM1.59
Career OrientationPOWER1.37
Community OrientationOPEN1.29
Family OrientationCONSERVATISM1.26
DIY MentalityTHRILL1.24
IndulgenceJOY1.23

Worldwide distribution

Worldwide audience distribution share by country for Smokehouse
CountryShare
United States65.4%
United Kingdom10.8%
Canada4.1%

See Smokehouse audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Smokehouse have in United States?

Smokehouse has an estimated audience of 3,763,020 people in United States, concentrated in California and New York.

What is the gender split and age of Smokehouse fans?

55.5% of Smokehouse fans are female, 44.5% are male, with an average age of 43.0 years.

Which brands do Smokehouse fans like most?

Smokehouse fans show strongest brand affinity for Alaska (1.51×), Pillow (1.76×), and Nebraska (2.17×) over the country average.

Where do Smokehouse fans live in United States?

Smokehouse fans in United States are most concentrated in California (reach 480,570), New York (reach 267,085), and Texas (reach 250,051). These three regions account for the largest share of the active audience.

What other brands do Smokehouse fans also like?

Beyond Smokehouse itself, the audience over-indexes on Pillow (1.76×), Nebraska (2.17×), Sinaloa (2.04×), and MK (1.65×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Smokehouse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.