Sodium Audience in United States
Sodium has an estimated audience of 2,310,440 people in United States. 58.4% are female, 41.6% are male, average age 46.1. Top regions: California, Texas, Florida. Top brand affinities: Goop, headspace, Wok, Governor of Michigan, Google Home.
The average Sodium fan in United States is 46.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Goop, headspace, Wok, with strongest over-indexing on Goop (9.61× the country average). Demographically, the Sodium audience skews more female with an average age of 46.1, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Sodium fans
| Metric | Value |
|---|---|
| Female | 58.4% |
| Male | 41.6% |
| Average age | 46.1 |
| Estimated audience size | 2,310,440 |
Audience persona
The typical Sodium fan in United States is more female, around 46.1 years old, with strong Risk Appetite tendencies and a notable affinity for Goop.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 313,149 | 1.23× |
| Texas | 244,474 | 1.23× |
| Florida | 176,688 | 1.13× |
| New York | 130,385 | 1.01× |
| Georgia | 82,313 | 1.16× |
| Pennsylvania | 80,106 | 1.03× |
| North Carolina | 77,785 | 1.12× |
| Ohio | 77,470 | 1.09× |
| Illinois | 77,056 | 1× |
| Virginia | 62,363 | 1.11× |
| Michigan | 59,076 | 0.98× |
| New Jersey | 56,628 | 0.96× |
| Washington | 54,044 | 1.17× |
| Tennessee | 49,381 | 1.07× |
| Arizona | 48,152 | 1.02× |
| Massachusetts | 46,104 | 1.01× |
| Indiana | 43,808 | 1.04× |
| Maryland | 39,148 | 0.99× |
| Missouri | 37,236 | 1× |
| Minnesota | 33,791 | 1.02× |
| South Carolina | 33,147 | 0.95× |
| Wisconsin | 31,795 | 0.91× |
| Colorado | 31,453 | 0.86× |
| Kentucky | 31,294 | 1.08× |
| Alabama | 30,999 | 0.96× |
| Louisiana | 30,749 | 1.03× |
| Oregon | 29,880 | 1.13× |
| Oklahoma | 28,825 | 1.12× |
| Connecticut | 22,391 | 0.97× |
| Utah | 21,345 | 1.03× |
| Nevada | 19,935 | 0.89× |
| Arkansas | 19,867 | 1.04× |
| Mississippi | 19,797 | 1.04× |
| Kansas | 18,660 | 1.02× |
| Iowa | 18,555 | 0.97× |
| New Mexico | 12,530 | 1.08× |
| Idaho | 11,715 | 1.01× |
| Hawaii | 11,147 | 1.12× |
| West Virginia | 11,047 | 1.03× |
| Nebraska | 10,643 | 0.92× |
| New Hampshire | 7,980 | 0.88× |
| Maine | 7,480 | 0.9× |
| Rhode Island | 6,441 | 0.88× |
| Delaware | 5,427 | 0.85× |
| Washington, District of Columbia | 5,411 | 0.78× |
| Montana | 5,397 | 0.84× |
| North Dakota | 4,934 | 1.04× |
| South Dakota | 4,786 | 0.9× |
| Alaska | 4,530 | 0.92× |
| Vermont | 3,099 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goop | 9.61× | Internet & Social Media |
| headspace | 13.74× | Health |
| Wok | 9.57× | Food & Beverages |
| Governor of Michigan | 10.76× | Politics & Society |
| Google Home | 8.91× | Technology & Electronics |
| Cherish (group) | 14.56× | Music & Radio |
| Grace Slick | 10.99× | Music & Radio |
| Hibachi | 9.77× | Food & Beverages |
| Grinch | 4.34× | Movies & TV |
| Fairy godmother | 7.47× | Literature |
| Vocal harmony | 4.53× | Music & Radio |
| Ira Glass | 16.51× | Music & Radio |
| El Paso County, Colorado | 12.01× | Travel & Leisure |
| TV Fanatic | 9.21× | Movies & TV |
| Hardik Pandya | 12.39× | Sports |
| National Paralympic Committee | 18.45× | Sports |
| No Escape (1994 film) | 8.9× | Movies & TV |
| Guitarist (magazine) | 8.9× | Music & Radio |
| Kikar HaShabbat | 12.42× | News |
| Hipster | 7.12× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.03 |
| Luxury Orientation | PREMIUM | 1.43 |
| Need for Security | CONSERVATISM | 1.37 |
| Indulgence | JOY | 1.3 |
| Community Orientation | OPEN | 1.29 |
| Career Orientation | POWER | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 46.3% |
| France | 4.9% |
| Japan | 3.9% |
See Sodium audiences in other countries
More Health audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Sodium have in United States?
Sodium has an estimated audience of 2,310,440 people in United States, concentrated in California and Texas.
What is the gender split and age of Sodium fans?
58.4% of Sodium fans are female, 41.6% are male, with an average age of 46.1 years.
Which brands do Sodium fans like most?
Sodium fans show strongest brand affinity for Goop (9.61×), headspace (13.74×), and Wok (9.57×) over the country average.
Where do Sodium fans live in United States?
Sodium fans in United States are most concentrated in California (reach 313,149), Texas (reach 244,474), and Florida (reach 176,688). These three regions account for the largest share of the active audience.
What other brands do Sodium fans also like?
Beyond Sodium itself, the audience over-indexes on headspace (13.74×), Wok (9.57×), Governor of Michigan (10.76×), and Google Home (8.91×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Sodium. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.