Southern University Audience in United States

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Southern University has an estimated audience of 420,292 people in United States. 60.3% are female, 39.7% are male, average age 34.9. Top regions: Louisiana, Texas, Georgia. Top brand affinities: Keene, New Hampshire, Mathcore, Mackenzie Foy, Pro-Ject, Google Home.

The average Southern University fan in United States is 34.9 years old, more female, and lives primarily in Louisiana. The audience is concentrated in Louisiana, Texas, Georgia. Top brand affinities include Keene, New Hampshire, Mathcore, Mackenzie Foy, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Southern University audience skews more female with an average age of 34.9, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: POI · Subtype: University

Demographics of Southern University fans

Demographic split for Southern University audience in United States
MetricValue
Female60.3%
Male39.7%
Average age34.9
Estimated audience size420,292

Audience persona

The typical Southern University fan in United States is more female, around 34.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Southern University in United States
RegionReachAffinity
Louisiana152,84528.2×
Texas41,1731.14×
Georgia16,7711.3×
Florida15,2780.54×
California13,6680.3×
Mississippi12,0633.48×
Alabama9,5381.62×
North Carolina7,0500.56×
Tennessee6,5260.77×
Illinois5,7270.41×
Virginia5,3230.52×
New York5,0160.21×
Maryland4,8560.67×
Pennsylvania4,2450.3×
South Carolina4,2090.67×
Ohio3,8930.3×
Michigan3,7970.35×
Missouri3,3030.49×
Arkansas2,9900.86×
New Jersey2,6560.25×
Indiana2,4850.32×
Connecticut2,0550.49×
Oklahoma1,9000.41×
Arizona1,7860.21×
Washington1,6710.2×
Massachusetts1,6670.2×
Kentucky1,6050.3×
Colorado1,5910.24×
Nebraska1,4040.67×
Wisconsin1,3840.22×
Minnesota1,2640.21×
Kansas1,2620.38×
Nevada1,2180.3×
Iowa1,2130.35×
Washington, District of Columbia1,0770.85×
Oregon7860.16×
Delaware4840.42×
West Virginia4320.22×
Utah4150.11×
New Mexico4020.19×
Hawaii2920.16×
New Hampshire2640.16×
Idaho2590.12×
Rhode Island2360.18×
South Dakota2100.22×
Maine1920.13×
Montana1560.13×
North Dakota1450.17×
Vermont1130.15×
Alaska990.11×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Southern University audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore18.06×Music & Radio
Mackenzie Foy16.05×Fashion & Accessoires
Pro-Ject7.69×Music & Radio
Google Home11.64×Technology & Electronics
Penn & Teller11.64×Movies & TV
Graham Greene7.08×Literature
The Historian16.48×Literature
Emperor Entertainment Group10.29×Business & Career
Litter box1.71×Pets & Animals
Eurail16.57×Cars & Mobility
Google Photos1.51×Technology & Electronics
Parral, Chihuahua9.05×Travel & Leisure
Bully (2011 film)3.73×Movies & TV
Alaskan Husky8.47×Pets & Animals
Kendra Scott1.53×Fashion & Accessoires
On the Border Mexican Grill & Cantina3.42×Food & Beverages
Stamp collecting2.25×Home & Garden
Noodle (Gorillaz)1.59×Music & Radio
The Journey (1959 film)7.83×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Southern University audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.56
Luxury OrientationPREMIUM1.37
Career OrientationPOWER1.34
Family OrientationCONSERVATISM1.34
IndulgenceJOY1.25
Risk AppetiteTHRILL1.24

Worldwide distribution

Worldwide audience distribution share by country for Southern University
CountryShare
United States88.4%
Bangladesh2.7%
Germany2.0%

See Southern University audiences in other countries

More University audiences in United States

Frequently asked questions

How many fans does Southern University have in United States?

Southern University has an estimated audience of 420,292 people in United States, concentrated in Louisiana and Texas.

What is the gender split and age of Southern University fans?

60.3% of Southern University fans are female, 39.7% are male, with an average age of 34.9 years.

Which brands do Southern University fans like most?

Southern University fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (18.06×), and Mackenzie Foy (16.05×) over the country average.

Where do Southern University fans live in United States?

Southern University fans in United States are most concentrated in Louisiana (reach 152,845), Texas (reach 41,173), and Georgia (reach 16,771). These three regions account for the largest share of the active audience.

What other brands do Southern University fans also like?

Beyond Southern University itself, the audience over-indexes on Mathcore (18.06×), Mackenzie Foy (16.05×), Pro-Ject (7.69×), and Google Home (11.64×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Southern University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.