Space Center Houston Audience in United States

Space Center Houston logo

Space Center Houston has an estimated audience of 342,313 people in United States. 35.7% are female, 64.3% are male, average age 45.3. Top regions: Texas, California, Florida. Top brand affinities: Nebraska, Minnesota, Sinaloa, ABC 7 Chicago, WESH.

The average Space Center Houston fan in United States is 45.3 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Nebraska, Minnesota, Sinaloa, with strongest over-indexing on Nebraska (4.71× the country average). Demographically, the Space Center Houston audience skews more male with an average age of 45.3, and over-indexes on personality traits such as Community Orientation, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: POI

Demographics of Space Center Houston fans

Demographic split for Space Center Houston audience in United States
MetricValue
Female35.7%
Male64.3%
Average age45.3
Estimated audience size342,313

Audience persona

The typical Space Center Houston fan in United States is more male, around 45.3 years old, with strong Community Orientation tendencies and a notable affinity for Nebraska.

Top regions in United States

Top regions ranked by reach for Space Center Houston in United States
RegionReachAffinity
Texas256,73520.59×
California23,1020.61×
Florida12,4290.54×
Louisiana11,9742.71×
New York9,3320.49×
Illinois7,5470.66×
Georgia5,9100.56×
Oklahoma4,9591.3×
Washington4,9430.72×
Pennsylvania4,7930.42×
Michigan4,7780.53×
Virginia4,6420.56×
North Carolina4,5480.44×
New Jersey4,4410.51×
Colorado4,2480.79×
Missouri3,9340.71×
Arizona3,8960.56×
Ohio3,7940.36×
Arkansas3,7121.32×
Tennessee3,6440.53×
Massachusetts3,3790.5×
Minnesota3,0600.62×
Indiana2,9070.46×
Wisconsin2,8470.55×
Alabama2,8120.59×
Maryland2,8040.48×
Kansas2,6490.98×
Mississippi2,3260.82×
Utah2,2120.72×
South Carolina2,1090.41×
Iowa1,8830.67×
Kentucky1,8580.43×
Nevada1,8400.56×
Oregon1,8360.47×
New Mexico1,5010.87×
Connecticut1,3640.4×
Nebraska1,1320.66×
Hawaii9140.62×
Idaho8520.5×
Washington, District of Columbia8380.81×
New Hampshire5000.37×
Montana3960.42×
West Virginia3660.23×
South Dakota3580.45×
Rhode Island3420.31×
Maine3420.28×
Alaska3400.46×
North Dakota3170.45×
Delaware2430.26×
Wyoming2250.44×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Space Center Houston audience
BrandAffinityCategory
Nebraska4.71×Travel & Leisure
Minnesota1.67×Travel & Leisure
Sinaloa1.6×Travel & Leisure
ABC 7 Chicago1.56×Movies & TV
WESH1.67×Movies & TV
JTV (Indonesia)1.76×
Sailor1.52×Travel & Leisure
Dental hygienist1.72×Health
Google Wallet1.75×Technology & Electronics
Better Off Dead (film)2.44×Movies & TV
Mike Conley, Jr.1.9×Sports
Nasal cavity1.58×Health
Parma2.19×Travel & Leisure
Cadillac Ranch1.92×Cars & Mobility
Jabberwocky (band)1.52×Music & Radio
Just Cause 32.62×Games
Davos2.33×Travel & Leisure
Food quality1.62×Food & Beverages
George Mikan2.13×Sports
Cajeme1.99×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Space Center Houston audience
TraitClusterScore
Community OrientationOPEN1.73
IndividualismJOY1.7
Career OrientationPOWER1.67
TraditionCONSERVATISM1.61
DIY MentalityTHRILL1.43
Luxury OrientationPREMIUM1.2

Worldwide distribution

Worldwide audience distribution share by country for Space Center Houston
CountryShare
United States91.3%
Germany6.7%
Italy2.0%

See Space Center Houston audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Space Center Houston have in United States?

Space Center Houston has an estimated audience of 342,313 people in United States, concentrated in Texas and California.

What is the gender split and age of Space Center Houston fans?

35.7% of Space Center Houston fans are female, 64.3% are male, with an average age of 45.3 years.

Which brands do Space Center Houston fans like most?

Space Center Houston fans show strongest brand affinity for Nebraska (4.71×), Minnesota (1.67×), and Sinaloa (1.6×) over the country average.

Where do Space Center Houston fans live in United States?

Space Center Houston fans in United States are most concentrated in Texas (reach 256,735), California (reach 23,102), and Florida (reach 12,429). These three regions account for the largest share of the active audience.

What other brands do Space Center Houston fans also like?

Beyond Space Center Houston itself, the audience over-indexes on Minnesota (1.67×), Sinaloa (1.6×), ABC 7 Chicago (1.56×), and WESH (1.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Space Center Houston. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.