Spitz Audience in United States

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Spitz has an estimated audience of 1,949,142 people in United States. 64.5% are female, 35.5% are male, average age 34.6. Top regions: Utah, California, Texas. Top brand affinities: Bank account, Dog breed, Collectable, Natural rubber, Product design.

The average Spitz fan in United States is 34.6 years old, more female, and lives primarily in Utah. The audience is concentrated in Utah, California, Texas. Top brand affinities include Bank account, Dog breed, Collectable, with strongest over-indexing on Bank account (4.71× the country average). Demographically, the Spitz audience skews more female with an average age of 34.6, and over-indexes on personality traits such as Sustainability, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Spitz fans

Demographic split for Spitz audience in United States
MetricValue
Female64.5%
Male35.5%
Average age34.6
Estimated audience size1,949,142

Audience persona

The typical Spitz fan in United States is more female, around 34.6 years old, with strong Sustainability tendencies and a notable affinity for Bank account.

Top regions in United States

Top regions ranked by reach for Spitz in United States
RegionReachAffinity
Utah259,91614.89×
California218,6301.02×
Texas135,3110.81×
Minnesota104,2733.73×
Arizona79,4392×
Montana63,20711.69×
Colorado59,4871.94×
Oregon53,3132.39×
Virginia40,3180.85×
Florida30,2290.23×
New York24,9390.23×
Pennsylvania17,9210.27×
Ohio17,3430.29×
Georgia17,1660.29×
Washington16,8880.43×
Illinois16,5380.25×
North Carolina15,5510.27×
Michigan11,9100.23×
Tennessee11,1900.29×
New Jersey9,5630.19×
Indiana9,1060.26×
Missouri9,0970.29×
Massachusetts8,9970.23×
Maryland8,9140.27×
Alabama8,8070.32×
Wisconsin8,1480.28×
Kentucky7,6120.31×
Louisiana7,4960.3×
South Carolina7,1480.24×
Nevada6,3580.34×
Oklahoma6,2420.29×
Idaho4,9330.5×
Arkansas4,9290.31×
Kansas4,3300.28×
Iowa4,2290.26×
Mississippi4,1990.26×
Connecticut4,1340.21×
New Mexico3,3990.35×
West Virginia2,8780.32×
Nebraska2,7060.28×
Hawaii2,6030.31×
Washington, District of Columbia1,9010.32×
Wyoming1,6950.59×
New Hampshire1,6660.22×
Maine1,6010.23×
South Dakota1,3510.3×
Alaska1,3200.32×
North Dakota1,2040.3×
Rhode Island1,1950.19×
Delaware1,0180.19×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Spitz audience
BrandAffinityCategory
Bank account4.71×Business & Career
Dog breed1.94×Pets & Animals
Collectable2.62×Kids & Family
Natural rubber3.14×Cars & Mobility
Product design2.84×Business & Career
Combat sport2.07×Sports
UK garage6.73×Music & Radio
Mothercare3.48×Kids & Family
Stamp collecting4.52×Home & Garden
Mathcore7.39×Music & Radio
Joshua Jackson3.4×Movies & TV
9NEWS (KUSA)3.28×Movies & TV
Isometric exercise5.84×Sports
Historic site2.83×Arts & Culture
JDSU2.03×Business & Career
Nasal cavity5.28×Health
Certified diabetes educator8.38×Business & Career
Macha7.22×Food & Beverages
Home staging3.23×Home & Garden
Vocal harmony2.53×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Spitz audience
TraitClusterScore
SustainabilityBALANCE1.96
Pet OwnershipJOY1.85
LGBTQ+ IdentityOPEN1.81
DIY MentalityTHRILL1.69
Sports ActivityPOWER1.69
Early Adopter MentalityPOWER1.68

Worldwide distribution

Worldwide audience distribution share by country for Spitz
CountryShare
United States30.0%
Japan14.4%
Italy4.6%

See Spitz audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Spitz have in United States?

Spitz has an estimated audience of 1,949,142 people in United States, concentrated in Utah and California.

What is the gender split and age of Spitz fans?

64.5% of Spitz fans are female, 35.5% are male, with an average age of 34.6 years.

Which brands do Spitz fans like most?

Spitz fans show strongest brand affinity for Bank account (4.71×), Dog breed (1.94×), and Collectable (2.62×) over the country average.

Where do Spitz fans live in United States?

Spitz fans in United States are most concentrated in Utah (reach 259,916), California (reach 218,630), and Texas (reach 135,311). These three regions account for the largest share of the active audience.

What other brands do Spitz fans also like?

Beyond Spitz itself, the audience over-indexes on Dog breed (1.94×), Collectable (2.62×), Natural rubber (3.14×), and Product design (2.84×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Spitz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.