SpringHill Suites Audience in United States

SpringHill Suites logo

SpringHill Suites has an estimated audience of 1,486,005 people in United States. 60.0% are female, 40.0% are male, average age 38.9. Top regions: Texas, Florida, California. Top brand affinities: Lulu 黃路梓茵, Public speaking, Meals on Wheels, JDM Cars, Stamp collecting.

The average SpringHill Suites fan in United States is 38.9 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Florida, California. Top brand affinities include Lulu 黃路梓茵, Public speaking, Meals on Wheels, with strongest over-indexing on Lulu 黃路梓茵 (6.45× the country average). Demographically, the SpringHill Suites audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Quality Awareness, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand

Demographics of SpringHill Suites fans

Demographic split for SpringHill Suites audience in United States
MetricValue
Female60.0%
Male40.0%
Average age38.9
Estimated audience size1,486,005

Audience persona

The typical SpringHill Suites fan in United States is more female, around 38.9 years old, with strong Quality Awareness tendencies and a notable affinity for Lulu 黃路梓茵.

Top regions in United States

Top regions ranked by reach for SpringHill Suites in United States
RegionReachAffinity
Texas168,8221.32×
Florida146,5641.46×
California139,7510.86×
Georgia71,6641.57×
North Carolina66,2571.48×
Virginia64,5661.78×
Pennsylvania57,5771.15×
New York52,4700.63×
Michigan47,2231.22×
Ohio44,8140.98×
Arizona43,9661.45×
Illinois41,3000.83×
South Carolina40,7961.82×
Maryland36,1591.42×
Alabama33,7071.62×
Tennessee31,5221.06×
New Jersey30,8300.82×
Colorado30,6421.31×
Indiana30,5561.13×
Louisiana24,4361.28×
Utah22,8951.72×
Kentucky22,4571.21×
Oklahoma21,9041.33×
Washington19,8220.66×
Missouri19,2780.8×
Wisconsin17,5170.78×
Massachusetts17,4780.6×
Minnesota17,1400.8×
Kansas14,9991.28×
Idaho12,2501.64×
Connecticut12,0690.81×
Nevada11,8760.83×
New Mexico9,4731.27×
Oregon9,3030.55×
Iowa7,0400.57×
Alaska6,1901.95×
Mississippi5,6960.47×
Delaware5,0851.24×
West Virginia4,9680.72×
Arkansas4,7750.39×
Montana4,0550.98×
New Hampshire3,6600.63×
Washington, District of Columbia3,4590.77×
Nebraska2,8680.38×
Wyoming2,5551.16×
Rhode Island2,3580.5×
South Dakota1,8660.54×
Maine1,5460.29×
North Dakota1,4360.47×
Hawaii1,2610.2×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for SpringHill Suites audience
BrandAffinityCategory
Lulu 黃路梓茵6.45×Movies & TV
Public speaking7.55×Politics & Society
Meals on Wheels6.99×Food & Beverages
JDM Cars7.14×Cars & Mobility
Stamp collecting4.01×Home & Garden
Israel1.67×Travel & Leisure
WKRN-TV3.92×Movies & TV
Elsword9.58×Games
St. Ives7.82×Travel & Leisure
Governor of Michigan3.57×Politics & Society
Jeep Wagoneer2.69×Cars & Mobility
Wikia1.51×Internet & Social Media
Cherish (group)4.2×Music & Radio
Home staging1.96×Home & Garden
Goop1.99×Internet & Social Media
Cadillac CT65.34×Cars & Mobility
Fairy godmother2.64×Literature
Wok2.29×Food & Beverages
HydraFacial2.69×Beauty & Wellness
Corona (band)1.84×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by SpringHill Suites audience
TraitClusterScore
Quality AwarenessPREMIUM1.72
Family OrientationCONSERVATISM1.46
Career OrientationPOWER1.43
TravellingTHRILL1.4
Convenience OrientationPREMIUM1.36
IndulgenceJOY1.3

Worldwide distribution

Worldwide audience distribution share by country for SpringHill Suites
CountryShare
United States99.0%
Germany0.7%
Italy0.3%

See SpringHill Suites audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does SpringHill Suites have in United States?

SpringHill Suites has an estimated audience of 1,486,005 people in United States, concentrated in Texas and Florida.

What is the gender split and age of SpringHill Suites fans?

60.0% of SpringHill Suites fans are female, 40.0% are male, with an average age of 38.9 years.

Which brands do SpringHill Suites fans like most?

SpringHill Suites fans show strongest brand affinity for Lulu 黃路梓茵 (6.45×), Public speaking (7.55×), and Meals on Wheels (6.99×) over the country average.

Where do SpringHill Suites fans live in United States?

SpringHill Suites fans in United States are most concentrated in Texas (reach 168,822), Florida (reach 146,564), and California (reach 139,751). These three regions account for the largest share of the active audience.

What other brands do SpringHill Suites fans also like?

Beyond SpringHill Suites itself, the audience over-indexes on Public speaking (7.55×), Meals on Wheels (6.99×), JDM Cars (7.14×), and Stamp collecting (4.01×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for SpringHill Suites. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.