Spruce Audience in United States

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Spruce has an estimated audience of 2,174,372 people in United States. 87.6% are female, 12.4% are male, average age 38.5. Top regions: California, Texas, Florida. Top brand affinities: Pillow, Whataburger, 3D printing, Saving, Jack White.

The average Spruce fan in United States is 38.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Pillow, Whataburger, 3D printing, with strongest over-indexing on Pillow (1.91× the country average). Demographically, the Spruce audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Price Sensitivity, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Spruce fans

Demographic split for Spruce audience in United States
MetricValue
Female87.6%
Male12.4%
Average age38.5
Estimated audience size2,174,372

Audience persona

The typical Spruce fan in United States is more female, around 38.5 years old, with strong Price Sensitivity tendencies and a notable affinity for Pillow.

Top regions in United States

Top regions ranked by reach for Spruce in United States
RegionReachAffinity
California416,8351.74×
Texas229,2141.23×
Florida141,7030.96×
New York123,3021.01×
Washington92,4112.12×
Ohio66,6460.99×
Pennsylvania65,5230.89×
Colorado64,3811.88×
Illinois60,1380.83×
Georgia59,5890.89×
North Carolina58,5900.9×
Michigan46,8840.82×
Massachusetts46,6851.09×
New Jersey44,2250.8×
Virginia43,7460.83×
Tennessee41,0660.94×
Oregon34,9441.4×
Missouri33,7020.96×
Indiana33,3280.84×
Arizona32,5390.73×
Minnesota29,6110.95×
Kentucky27,7521.02×
Wisconsin26,8070.82×
Maryland26,4110.71×
South Carolina25,9990.79×
Louisiana25,4660.91×
Alabama22,8720.75×
Oklahoma22,4790.93×
Utah20,3571.05×
Connecticut18,4350.85×
Kansas18,3221.07×
Arkansas18,2171.02×
Nevada17,9470.85×
Mississippi14,8450.83×
Nebraska14,4971.33×
Iowa14,4500.81×
Idaho10,4540.96×
Maine9,5791.23×
Hawaii9,4981.02×
West Virginia8,6890.86×
New Hampshire7,6730.9×
New Mexico7,6130.7×
Alaska7,3581.58×
Montana7,3181.21×
Washington, District of Columbia5,9490.91×
Rhode Island4,7100.68×
Vermont4,1991.1×
Delaware3,9470.66×
Wyoming3,7531.16×
South Dakota3,6270.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Spruce audience
BrandAffinityCategory
Pillow1.91×Home & Garden
Whataburger1.54×Food & Beverages
3D printing2.06×Technology & Electronics
Saving1.88×Business & Career
Jack White1.89×Movies & TV
Mortgage insurance1.71×Business & Career
Fox & Friends1.7×Movies & TV
English literature2.15×Literature
Paul Dano1.58×Movies & TV
Temple Grandin1.96×Literature
Gaelic football1.8×Sports
Picnic1.78×Kids & Family
Tuscany1.75×Travel & Leisure
REO Speedwagon1.88×Music & Radio
Boracay2.33×Travel & Leisure
International University of Business Agriculture and Technology2.43×Business & Career
Temple Grandin1.67×Literature
Buenavista (Madrid)1.77×Travel & Leisure
Mike Conley, Jr.1.65×Sports
Celtic punk1.99×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Spruce audience
TraitClusterScore
Price SensitivityPREMIUM1.54
Community OrientationOPEN1.53
Design AffinityPREMIUM1.51
Family OrientationCONSERVATISM1.5
Convenience OrientationPREMIUM1.47
ExtroversionTHRILL1.39

Worldwide distribution

Worldwide audience distribution share by country for Spruce
CountryShare
United States60.9%
Canada4.5%
United Kingdom3.9%

See Spruce audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Spruce have in United States?

Spruce has an estimated audience of 2,174,372 people in United States, concentrated in California and Texas.

What is the gender split and age of Spruce fans?

87.6% of Spruce fans are female, 12.4% are male, with an average age of 38.5 years.

Which brands do Spruce fans like most?

Spruce fans show strongest brand affinity for Pillow (1.91×), Whataburger (1.54×), and 3D printing (2.06×) over the country average.

Where do Spruce fans live in United States?

Spruce fans in United States are most concentrated in California (reach 416,835), Texas (reach 229,214), and Florida (reach 141,703). These three regions account for the largest share of the active audience.

What other brands do Spruce fans also like?

Beyond Spruce itself, the audience over-indexes on Whataburger (1.54×), 3D printing (2.06×), Saving (1.88×), and Jack White (1.89×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Spruce. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.