Star (magazine) Audience in United States

Star (magazine) logo

Star (magazine) has an estimated audience of 653,134 people in United States. 68.5% are female, 31.5% are male, average age 39.1. Top regions: Texas, California, Florida. Top brand affinities: Product design, headspace, Macha, Goop, Isometric exercise.

The average Star (magazine) fan in United States is 39.1 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Product design, headspace, Macha, with strongest over-indexing on Product design (4.97× the country average). Demographically, the Star (magazine) audience skews more female with an average age of 39.1, and over-indexes on personality traits such as LGBTQ+ Identity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

Demographics of Star (magazine) fans

Demographic split for Star (magazine) audience in United States
MetricValue
Female68.5%
Male31.5%
Average age39.1
Estimated audience size653,134

Audience persona

The typical Star (magazine) fan in United States is more female, around 39.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for Star (magazine) in United States
RegionReachAffinity
Texas119,2252.12×
California70,8540.99×
Florida42,6180.96×
New York35,1500.96×
Georgia21,2811.06×
Illinois20,3470.94×
Pennsylvania19,9320.91×
North Carolina19,1020.97×
Ohio18,4070.91×
Michigan16,2230.95×
Virginia14,9890.94×
New Jersey14,2850.86×
Arizona14,2031.07×
Massachusetts12,4530.97×
Tennessee12,3430.94×
Washington12,2640.94×
Indiana11,9051×
Colorado10,4311.01×
Hawaii10,2113.64×
Maryland9,9830.89×
Alabama9,6631.06×
Missouri9,6610.92×
Minnesota9,4321.01×
South Carolina9,2230.94×
Louisiana9,1321.08×
Wisconsin8,3570.85×
Oklahoma7,7311.07×
Kentucky7,5030.92×
Oregon7,0950.95×
Nevada6,5361.03×
Mississippi6,2391.16×
Connecticut5,7570.88×
Utah5,7480.98×
Arkansas5,3070.99×
Idaho5,0271.53×
Kansas4,8640.94×
Iowa4,5640.85×
New Mexico3,1500.96×
West Virginia2,7960.92×
Nebraska2,7480.84×
New Hampshire1,7790.69×
Rhode Island1,6180.78×
Washington, District of Columbia1,5830.81×
Maine1,5740.67×
Delaware1,3230.73×
Montana1,2580.69×
Alaska1,1480.82×
South Dakota1,1460.76×
North Dakota1,0680.8×
Vermont7810.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Star (magazine) audience
BrandAffinityCategory
Product design4.97×Business & Career
headspace17.22×Health
Macha19.31×Food & Beverages
Goop8.69×Internet & Social Media
Isometric exercise12.36×Sports
UK garage7.28×Music & Radio
Whitework embroidery59.27×Home & Garden
Wok7.96×Food & Beverages
Guitarist (magazine)13.73×Music & Radio
Whataburger2.12×Food & Beverages
Google Home6.51×Technology & Electronics
Governor of Michigan7.44×Politics & Society
Joshua Jackson4.17×Movies & TV
Stamp collecting4.35×Home & Garden
Grace Slick7.95×Music & Radio
9NEWS (KUSA)4.16×Movies & TV
Glenn Danzig10.28×Music & Radio
Hardik Pandya12.01×Sports
Vocal harmony3.48×Music & Radio
Hibachi5.9×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Star (magazine) audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.01
Family OrientationCONSERVATISM1.83
IndulgenceJOY1.75
Luxury OrientationPREMIUM1.73
Risk AppetiteTHRILL1.71
TraditionCONSERVATISM1.31

Worldwide distribution

Worldwide audience distribution share by country for Star (magazine)
CountryShare
United States16.8%
China3.9%
India3.6%

See Star (magazine) audiences in other countries

More Internet & Social Media audiences in United States

Frequently asked questions

How many fans does Star (magazine) have in United States?

Star (magazine) has an estimated audience of 653,134 people in United States, concentrated in Texas and California.

What is the gender split and age of Star (magazine) fans?

68.5% of Star (magazine) fans are female, 31.5% are male, with an average age of 39.1 years.

Which brands do Star (magazine) fans like most?

Star (magazine) fans show strongest brand affinity for Product design (4.97×), headspace (17.22×), and Macha (19.31×) over the country average.

Where do Star (magazine) fans live in United States?

Star (magazine) fans in United States are most concentrated in Texas (reach 119,225), California (reach 70,854), and Florida (reach 42,618). These three regions account for the largest share of the active audience.

What other brands do Star (magazine) fans also like?

Beyond Star (magazine) itself, the audience over-indexes on headspace (17.22×), Macha (19.31×), Goop (8.69×), and Isometric exercise (12.36×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Star (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.