Study Bible Audience in United States

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Study Bible has an estimated audience of 1,013,477 people in United States. 68.0% are female, 32.0% are male, average age 47.0. Top regions: Texas, California, Florida. Top brand affinities: Keene, New Hampshire, Progressive rock, Mathcore, Google Home, Emperor Entertainment Group.

The average Study Bible fan in United States is 47.0 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Keene, New Hampshire, Progressive rock, Mathcore, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Study Bible audience skews more female with an average age of 47.0, and over-indexes on personality traits such as Family Orientation, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: Brand

Demographics of Study Bible fans

Demographic split for Study Bible audience in United States
MetricValue
Female68.0%
Male32.0%
Average age47.0
Estimated audience size1,013,477

Audience persona

The typical Study Bible fan in United States is more female, around 47.0 years old, with strong Family Orientation tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Study Bible in United States
RegionReachAffinity
Texas104,1751.2×
California68,9540.62×
Florida60,3940.88×
Georgia46,0991.48×
North Carolina44,0301.44×
Tennessee37,5881.85×
Ohio31,6971.02×
Alabama30,7972.18×
New York27,8610.49×
Pennsylvania26,7270.78×
Virginia24,9491.01×
South Carolina24,6601.62×
Illinois24,0560.71×
Michigan23,7670.9×
Indiana23,5001.27×
Kentucky22,7401.79×
Mississippi21,8822.62×
Louisiana21,5681.65×
Missouri21,4011.31×
Arkansas18,5202.22×
Oklahoma17,8121.58×
Arizona16,2100.78×
Washington14,7840.73×
Maryland13,8480.79×
New Jersey13,0800.51×
Minnesota12,4290.86×
Wisconsin11,3380.74×
Colorado11,2820.71×
Massachusetts9,1010.46×
Kansas8,8541.11×
Iowa8,3781×
West Virginia8,0671.71×
Oregon7,4460.64×
Connecticut5,9130.58×
Nevada5,6950.58×
Nebraska5,0030.98×
New Mexico4,7740.94×
Idaho4,6450.91×
Utah3,1050.34×
Hawaii2,8190.65×
Montana2,5320.9×
South Dakota2,4181.03×
Delaware2,0510.73×
North Dakota2,0100.97×
Maine1,9120.53×
New Hampshire1,6680.42×
Rhode Island1,6110.5×
Alaska1,5470.71×
Washington, District of Columbia1,3830.45×
Wyoming1,2280.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Study Bible audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Progressive rock17.73×Music & Radio
Mathcore17.86×Music & Radio
Google Home11.9×Technology & Electronics
Emperor Entertainment Group17.73×Business & Career
The Historian16.83×Literature
Zoo Tycoon (series)17.73×Games
Historic site3.63×Arts & Culture
Urban Outfitters1.52×Shopping
Goop4.32×Internet & Social Media
Rossmann17.73×Shopping
Pillow1.66×Home & Garden
Eurail16.92×Cars & Mobility
Product design1.5×Business & Career
Fairy godmother5.34×Literature
Muscatine, Iowa17.73×
Wok4.58×Food & Beverages
Buckhannon, West Virginia17.73×Travel & Leisure
Governor of Michigan4.76×Politics & Society
headspace5.85×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Study Bible audience
TraitClusterScore
Family OrientationCONSERVATISM1.53
SpiritualityBALANCE1.39
Community OrientationOPEN1.34
PatriotismCONSERVATISM1.29
TraditionCONSERVATISM1.27
MindfulnessBALANCE1.24

Worldwide distribution

Worldwide audience distribution share by country for Study Bible
CountryShare
United States88.1%
Australia2.2%
Canada1.8%

See Study Bible audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Study Bible have in United States?

Study Bible has an estimated audience of 1,013,477 people in United States, concentrated in Texas and California.

What is the gender split and age of Study Bible fans?

68.0% of Study Bible fans are female, 32.0% are male, with an average age of 47.0 years.

Which brands do Study Bible fans like most?

Study Bible fans show strongest brand affinity for Keene, New Hampshire (675×), Progressive rock (17.73×), and Mathcore (17.86×) over the country average.

Where do Study Bible fans live in United States?

Study Bible fans in United States are most concentrated in Texas (reach 104,175), California (reach 68,954), and Florida (reach 60,394). These three regions account for the largest share of the active audience.

What other brands do Study Bible fans also like?

Beyond Study Bible itself, the audience over-indexes on Progressive rock (17.73×), Mathcore (17.86×), Google Home (11.9×), and Emperor Entertainment Group (17.73×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Study Bible. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.