Stuff You Should Know Audience in United States

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Stuff You Should Know has an estimated audience of 1,111,112 people in United States. 48.5% are female, 51.5% are male, average age 46.3. Top regions: California, New York, Texas. Top brand affinities: Tulare County, California, Ira Glass, Governor of Michigan, Product design, Goop.

The average Stuff You Should Know fan in United States is 46.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Tulare County, California, Ira Glass, Governor of Michigan, with strongest over-indexing on Tulare County, California (27.01× the country average). Demographically, the Stuff You Should Know audience skews balanced with an average age of 46.3, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Podcast

Demographics of Stuff You Should Know fans

Demographic split for Stuff You Should Know audience in United States
MetricValue
Female48.5%
Male51.5%
Average age46.3
Estimated audience size1,111,112

Audience persona

The typical Stuff You Should Know fan in United States is balanced, around 46.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Tulare County, California.

Top regions in United States

Top regions ranked by reach for Stuff You Should Know in United States
RegionReachAffinity
California113,6830.93×
New York63,7381.03×
Texas55,6600.58×
Illinois46,5581.26×
Florida41,8170.56×
Washington40,3071.81×
Pennsylvania37,6401.01×
Ohio35,3861.03×
North Carolina35,3121.06×
Minnesota34,6912.18×
Michigan33,4291.15×
Georgia30,9260.9×
Virginia30,8771.14×
Massachusetts28,3281.29×
Colorado24,9291.42×
Oregon23,3981.84×
Indiana21,6781.07×
Wisconsin20,5941.23×
New Jersey19,9310.71×
Arizona18,5930.82×
Tennessee18,5410.83×
Maryland17,4900.92×
Missouri15,6330.87×
South Carolina14,3260.86×
Utah13,2531.33×
Kentucky11,8890.85×
Connecticut10,8790.98×
Alabama10,2390.66×
Louisiana9,6360.67×
Iowa8,4370.92×
Nebraska7,4911.34×
Kansas7,3280.84×
Nevada6,7520.63×
Oklahoma6,7510.55×
New Hampshire6,3981.46×
Arkansas5,5400.61×
Washington, District of Columbia5,4711.64×
Maine5,3691.35×
Idaho4,8320.87×
Montana3,8181.24×
Mississippi3,5780.39×
Hawaii3,5740.75×
New Mexico3,3870.61×
Rhode Island3,3580.95×
West Virginia3,2070.62×
Vermont2,8401.46×
Alaska2,5271.06×
Delaware1,9240.63×
South Dakota1,6670.65×
North Dakota1,5520.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Stuff You Should Know audience
BrandAffinityCategory
Tulare County, California27.01×Travel & Leisure
Ira Glass32.44×Music & Radio
Governor of Michigan10.97×Politics & Society
Product design2.77×Business & Career
Goop7.45×Internet & Social Media
Fairy godmother10.31×Literature
Dog breed1.55×Pets & Animals
Mathcore9.34×Music & Radio
Harlow12.78×Travel & Leisure
headspace9.31×Health
Cherish (group)10.85×Music & Radio
Grace Slick8.6×Music & Radio
TV Fanatic10.32×Movies & TV
Wok6.35×Food & Beverages
Combat sport1.51×Sports
Natural rubber1.95×Cars & Mobility
Hipster7.95×Politics & Society
UK garage4.25×Music & Radio
Elsword12.15×Games
Israel1.55×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Stuff You Should Know audience
TraitClusterScore
Early Adopter MentalityPOWER1.92
SustainabilityBALANCE1.46
IndividualismJOY1.38
TravellingTHRILL1.34
Urban LifestyleOPEN1.31
Design AffinityPREMIUM1.31

Worldwide distribution

Worldwide audience distribution share by country for Stuff You Should Know
CountryShare
United States66.8%
Canada7.4%
Australia5.6%

See Stuff You Should Know audiences in other countries

More Internet & Social Media audiences in United States

Frequently asked questions

How many fans does Stuff You Should Know have in United States?

Stuff You Should Know has an estimated audience of 1,111,112 people in United States, concentrated in California and New York.

What is the gender split and age of Stuff You Should Know fans?

48.5% of Stuff You Should Know fans are female, 51.5% are male, with an average age of 46.3 years.

Which brands do Stuff You Should Know fans like most?

Stuff You Should Know fans show strongest brand affinity for Tulare County, California (27.01×), Ira Glass (32.44×), and Governor of Michigan (10.97×) over the country average.

Where do Stuff You Should Know fans live in United States?

Stuff You Should Know fans in United States are most concentrated in California (reach 113,683), New York (reach 63,738), and Texas (reach 55,660). These three regions account for the largest share of the active audience.

What other brands do Stuff You Should Know fans also like?

Beyond Stuff You Should Know itself, the audience over-indexes on Ira Glass (32.44×), Governor of Michigan (10.97×), Product design (2.77×), and Goop (7.45×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Stuff You Should Know. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.