Rascasse Audience Intelligence

Stuff You Should Know Audience in United States

A data profile of the people who buy, follow and care about Stuff You Should Know in United States — modelled from more than twelve digital signal sources. Stuff You Should Know has an estimated audience of 1,071,571 people in United States.

#43among Podcast in United States#264in Internet & Social Media

The average Stuff You Should Know fan in United States is 46.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Melanie Martinez (singer), Sam Rockwell, America's Next Top Model, with strongest over-indexing on Melanie Martinez (singer) (21.61× the country average).

Demographically, the Stuff You Should Know audience skews balanced with an average age of 46.3, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Stuff You Should Know fan in United States is balanced, around 46.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Melanie Martinez (singer).

Category: Internet & Social Media · Type: Podcast

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Stuff You Should Know profile in United States.

Audience size
1.1M
in United States
Gender
48.5%♀
51.5% male
Age
46.3
average years
Country rank
#22629
Podcast in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Stuff You Should Know fans

48.5% are female, 51.5% are male, average age 46.3.

Fig. 02

Gender split

48.5%
Female
51.5%
Male
Demographic split for Stuff You Should Know audience in United States
MetricValue
Female48.5%
Male51.5%
Average age46.3
Estimated audience size1,071,571
Fig. 03

Age distribution

Ø 46.3
average years
Age distribution of the Stuff You Should Know audience in United States
Age bracketShare%
16-1910%
20-2913%
30-3913%
40-4920%
50+43%
Fig. 04

Worldwide distribution

65.9%

of the worldwide Stuff You Should Know audience comes from United States.

Worldwide audience distribution share by country for Stuff You Should Know
CountryShare
United States65.9%
Canada8.6%
Australia5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Stuff You Should Know audience in United States is strongest.

Fig. 05

Top regions by affinity

Stuff You Should Know fans by region: top regions in United States
#RegionReachAffinity×
01Minnesota~30K1.93×
02Washington~40K1.77×
03Colorado~30K1.68×
04Oregon~20K1.65×
05Wisconsin~20K1.49×
06Washington, District of Columbia~4K1.33×
07Utah~10K1.31×
08Illinois~40K1.21×
09New Hampshire~5K1.21×
10Maine~5K1.20×
11Massachusetts~30K1.19×
12Nebraska~6K1.15×
13Vermont~2K1.15×
14Ohio~40K1.14×
15Michigan~30K1.11×
16Montana~3K1.09×
17Alaska~3K1.09×
18Pennsylvania~40K1.06×
19North Carolina~30K1.03×
20Virginia~30K1.03×
21Idaho~6K0.99×
22Indiana~20K0.98×
23Connecticut~10K0.97×
24Iowa~9K0.96×
25South Dakota~2K0.96×
26Kentucky~10K0.95×
27Rhode Island~3K0.95×
28New York~60K0.94×
29North Dakota~2K0.93×
30Tennessee~20K0.92×
31Maryland~20K0.90×
32Missouri~20K0.90×
33Kansas~8K0.90×
34California~100K0.88×
35Arizona~20K0.88×
36Hawaii~4K0.87×
37Delaware~3K0.87×
38West Virginia~4K0.86×
39Georgia~30K0.85×
40New Mexico~5K0.84×
41South Carolina~10K0.83×
42Arkansas~7K0.81×
43New Jersey~20K0.77×
44Alabama~10K0.77×
45Mississippi~7K0.77×
46Louisiana~10K0.76×
47Oklahoma~9K0.74×
48Nevada~8K0.74×
49Texas~60K0.61×
50Florida~40K0.58×
Fig. 06

Affinity by region

Affinity by region — Stuff You Should Know, United States
0.58×1.00×1.93×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Stuff You Should Know audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Stuff You Should Know audience
#·InterestCategoryAffinity×
01America's Next Top ModelMovies & TV24.28×
02Melanie Martinez (singer)Music & Radio21.61×
03Sam RockwellMovies & TV20.00×
04Melanie LynskeyMovies & TV20.00×
05Jeremy IronsMovies & TV20.00×
06Tom PettyMusic & Radio16.39×
07International educationBusiness & Career11.26×
08Chopped (TV series)Movies & TV10.21×
09Stephen HawkingBusiness & Career10.05×
10Bill GatesBusiness & Career8.29×
11Sustainable energyHome & Garden5.38×
12Teyana TaylorMovies & TV5.34×
13Renewable energyBusiness & Career5.21×
14IHeartRadioMusic & Radio4.38×
15Weather forecastingHome & Garden4.33×
16PodcastMusic & Radio3.08×
17IKEAHome & Garden2.28×
18RedditInternet & Social Media2.05×
19AirbnbTravel & Leisure1.94×
20PinterestInternet & Social Media1.89×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Stuff You Should Know audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Stuff You Should Know audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.92×
SustainabilityBALANCE1.89×
IndividualismJOY1.87×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Stuff You Should Know audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.93×
ExtroversionTHRILL0.93×
Sports ActivityPOWER0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Stuff You Should Know have in United States?

Stuff You Should Know has an estimated audience of 1,071,571 people in United States, concentrated in California and New York.

02

What is the gender split and age of Stuff You Should Know fans?

48.5% of Stuff You Should Know fans are female, 51.5% are male, with an average age of 46.3 years.

03

Which brands do Stuff You Should Know fans like most?

Stuff You Should Know fans show strongest brand affinity for Melanie Martinez (singer) (21.61×), Sam Rockwell (20×), and America's Next Top Model (24.28×) over the country average.

04

Where do Stuff You Should Know fans live in United States?

Stuff You Should Know fans in United States are most concentrated in California (reach ~100K), New York (reach ~60K), and Texas (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Stuff You Should Know fans also like?

Beyond Stuff You Should Know itself, the audience over-indexes on Sam Rockwell (20×), America's Next Top Model (24.28×), Melanie Lynskey (20×), and Tom Petty (16.39×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Internet & Social Media audiences in United States

See Stuff You Should Know audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Stuff You Should Know. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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