Sun Basket Audience in United States
Sun Basket has an estimated audience of 392,547 people in United States. 83.6% are female, 16.4% are male, average age 39.4. Top regions: California, New York, Florida. Top brand affinities: Kasik, Groningen, The Fillmore, Elsword, Home equity.
The average Sun Basket fan in United States is 39.4 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Kasik, Groningen, The Fillmore, with strongest over-indexing on Kasik (26.39× the country average). Demographically, the Sun Basket audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Website / Newspaper / Magazine
Demographics of Sun Basket fans
| Metric | Value |
|---|---|
| Female | 83.6% |
| Male | 16.4% |
| Average age | 39.4 |
| Estimated audience size | 392,547 |
Audience persona
The typical Sun Basket fan in United States is more female, around 39.4 years old, with strong Indulgence tendencies and a notable affinity for Kasik.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 82,699 | 1.92× |
| New York | 25,100 | 1.14× |
| Florida | 22,269 | 0.84× |
| Texas | 22,238 | 0.66× |
| New Jersey | 17,553 | 1.76× |
| Pennsylvania | 15,035 | 1.14× |
| Washington | 13,296 | 1.69× |
| Illinois | 13,268 | 1.01× |
| Arizona | 10,455 | 1.3× |
| North Carolina | 10,068 | 0.85× |
| Colorado | 9,904 | 1.6× |
| Georgia | 9,799 | 0.81× |
| Virginia | 9,483 | 0.99× |
| Ohio | 9,371 | 0.77× |
| Oregon | 8,823 | 1.96× |
| Massachusetts | 8,369 | 1.08× |
| Michigan | 7,276 | 0.71× |
| Tennessee | 6,485 | 0.82× |
| Maryland | 6,460 | 0.96× |
| Minnesota | 6,135 | 1.09× |
| Wisconsin | 5,382 | 0.91× |
| Indiana | 5,262 | 0.73× |
| South Carolina | 4,985 | 0.84× |
| Missouri | 4,508 | 0.71× |
| Connecticut | 4,147 | 1.05× |
| Nevada | 3,855 | 1.02× |
| Kentucky | 3,403 | 0.69× |
| Utah | 3,095 | 0.88× |
| Alabama | 2,965 | 0.54× |
| Oklahoma | 2,536 | 0.58× |
| Idaho | 2,528 | 1.28× |
| Louisiana | 2,477 | 0.49× |
| Iowa | 2,401 | 0.74× |
| Kansas | 2,023 | 0.65× |
| Arkansas | 1,768 | 0.55× |
| Mississippi | 1,725 | 0.53× |
| Washington, District of Columbia | 1,634 | 1.38× |
| Maine | 1,480 | 1.05× |
| New Mexico | 1,406 | 0.71× |
| West Virginia | 1,314 | 0.72× |
| Rhode Island | 1,220 | 0.98× |
| New Hampshire | 1,173 | 0.76× |
| Hawaii | 1,159 | 0.69× |
| Montana | 1,143 | 1.05× |
| South Dakota | 1,128 | 1.24× |
| North Dakota | 1,099 | 1.36× |
| Wyoming | 1,063 | 1.83× |
| Nebraska | 1,060 | 0.54× |
| Vermont | 1,028 | 1.49× |
| Delaware | 936 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kasik | 26.39× | Travel & Leisure |
| Groningen | 53.78× | Travel & Leisure |
| The Fillmore | 20.34× | Music & Radio |
| Elsword | 14.32× | Games |
| Home equity | 1.64× | Home & Garden |
| Kodiak, Alaska | 6.66× | Travel & Leisure |
| edureka | 27.94× | Business & Career |
| Ian Bremmer | 13.51× | Politics & Society |
| JDSU | 2.16× | Business & Career |
| Staycation | 2.19× | Home & Garden |
| Bank account | 1.54× | Business & Career |
| La Jolla | 5.67× | Travel & Leisure |
| Grinch | 2.44× | Movies & TV |
| Keith Stanfield | 3.87× | Movies & TV |
| Nebraska Cornhuskers football | 2.1× | Sports |
| Goose (band) | 3.45× | Pets & Animals |
| Christmas Gifts | 2.89× | Kids & Family |
| Home staging | 2.86× | Home & Garden |
| Women's empowerment | 2.19× | Politics & Society |
| Hibachi | 4× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 3.83 |
| Design Affinity | PREMIUM | 2.72 |
| Price Sensitivity | PREMIUM | 1.53 |
| Luxury Orientation | PREMIUM | 1.5 |
| LGBTQ+ Identity | OPEN | 1.48 |
| Travelling | THRILL | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 93.4% |
| Italy | 3.2% |
| France | 1.7% |
See Sun Basket audiences in other countries
More Food & Beverages audiences in United States
Frequently asked questions
How many fans does Sun Basket have in United States?
Sun Basket has an estimated audience of 392,547 people in United States, concentrated in California and New York.
What is the gender split and age of Sun Basket fans?
83.6% of Sun Basket fans are female, 16.4% are male, with an average age of 39.4 years.
Which brands do Sun Basket fans like most?
Sun Basket fans show strongest brand affinity for Kasik (26.39×), Groningen (53.78×), and The Fillmore (20.34×) over the country average.
Where do Sun Basket fans live in United States?
Sun Basket fans in United States are most concentrated in California (reach 82,699), New York (reach 25,100), and Florida (reach 22,269). These three regions account for the largest share of the active audience.
What other brands do Sun Basket fans also like?
Beyond Sun Basket itself, the audience over-indexes on Groningen (53.78×), The Fillmore (20.34×), Elsword (14.32×), and Home equity (1.64×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Sun Basket. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.