Sun Basket Audience in United States

Sun Basket has an estimated audience of 392,547 people in United States. 83.6% are female, 16.4% are male, average age 39.4. Top regions: California, New York, Florida. Top brand affinities: Lisa Rinna, American Beauty (1999 film), Sharon Osbourne, Sarah Paulson, Kristen Schaal.

The average Sun Basket fan in United States is 39.4 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Lisa Rinna, American Beauty (1999 film), Sharon Osbourne, with strongest over-indexing on Lisa Rinna (51.53× the country average). Demographically, the Sun Basket audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Website / Newspaper / Magazine

Demographics of Sun Basket fans

Demographic split for Sun Basket audience in United States
MetricValue
Female83.6%
Male16.4%
Average age39.4
Estimated audience size392,547

Audience persona

The typical Sun Basket fan in United States is more female, around 39.4 years old, with strong Indulgence tendencies and a notable affinity for Lisa Rinna.

Top regions in United States

Top regions ranked by reach for Sun Basket in United States
RegionReachAffinity
California82,6991.92×
New York25,1001.14×
Florida22,2690.84×
Texas22,2380.66×
New Jersey17,5531.76×
Pennsylvania15,0351.14×
Washington13,2961.69×
Illinois13,2681.01×
Arizona10,4551.3×
North Carolina10,0680.85×
Colorado9,9041.6×
Georgia9,7990.81×
Virginia9,4830.99×
Ohio9,3710.77×
Oregon8,8231.96×
Massachusetts8,3691.08×
Michigan7,2760.71×
Tennessee6,4850.82×
Maryland6,4600.96×
Minnesota6,1351.09×
Wisconsin5,3820.91×
Indiana5,2620.73×
South Carolina4,9850.84×
Missouri4,5080.71×
Connecticut4,1471.05×
Nevada3,8551.02×
Kentucky3,4030.69×
Utah3,0950.88×
Alabama2,9650.54×
Oklahoma2,5360.58×
Idaho2,5281.28×
Louisiana2,4770.49×
Iowa2,4010.74×
Kansas2,0230.65×
Arkansas1,7680.55×
Mississippi1,7250.53×
Washington, District of Columbia1,6341.38×
Maine1,4801.05×
New Mexico1,4060.71×
West Virginia1,3140.72×
Rhode Island1,2200.98×
New Hampshire1,1730.76×
Hawaii1,1590.69×
Montana1,1431.05×
South Dakota1,1281.24×
North Dakota1,0991.36×
Wyoming1,0631.83×
Nebraska1,0600.54×
Vermont1,0281.49×
Delaware9360.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sun Basket audience
BrandAffinityCategory
Lisa Rinna51.53×Movies & TV
American Beauty (1999 film)35.94×Movies & TV
Sharon Osbourne16.95×Movies & TV
Sarah Paulson20.34×Movies & TV
Kristen Schaal26.39×Movies & TV
Alan Tudyk16.32×Movies & TV
Holland Taylor20×Movies & TV
CorePower Yoga20.62×Sports
Bachelor of Business Administration27.94×Business & Career
SkinMedica29×Beauty & Wellness
Kia Sportage14.32×Cars & Mobility
Canadian Bacon50.83×Food & Beverages
Sparco53.78×Cars & Mobility
Online food ordering4.48×Food & Beverages
Jenny Slate12.22×Movies & TV
Olivia Munn9.06×Movies & TV
Grace VanderWaal18.54×Music & Radio
Boho-chic3.94×Fashion & Accessoires
Carrefour Market46.02×Shopping
Aaron Paul10.52×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sun Basket audience
TraitClusterScore
IndulgenceJOY3.83
Design AffinityPREMIUM2.72
Price SensitivityPREMIUM1.53
Luxury OrientationPREMIUM1.5
LGBTQ+ IdentityOPEN1.48
TravellingTHRILL1.43

Worldwide distribution

Worldwide audience distribution share by country for Sun Basket
CountryShare
United States93.4%
Italy3.2%
France1.7%

See Sun Basket audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Sun Basket have in United States?

Sun Basket has an estimated audience of 392,547 people in United States, concentrated in California and New York.

What is the gender split and age of Sun Basket fans?

83.6% of Sun Basket fans are female, 16.4% are male, with an average age of 39.4 years.

Which brands do Sun Basket fans like most?

Sun Basket fans show strongest brand affinity for Lisa Rinna (51.53×), American Beauty (1999 film) (35.94×), and Sharon Osbourne (16.95×) over the country average.

Where do Sun Basket fans live in United States?

Sun Basket fans in United States are most concentrated in California (reach 82,699), New York (reach 25,100), and Florida (reach 22,269). These three regions account for the largest share of the active audience.

What other brands do Sun Basket fans also like?

Beyond Sun Basket itself, the audience over-indexes on American Beauty (1999 film) (35.94×), Sharon Osbourne (16.95×), Sarah Paulson (20.34×), and Kristen Schaal (26.39×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sun Basket. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.