Sunflower oil Audience in United States

Sunflower oil logo

Sunflower oil has an estimated audience of 350,683 people in United States. 70.4% are female, 29.6% are male, average age 41.1. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Goop, Hibachi, Google Home, Governor of Michigan.

The average Sunflower oil fan in United States is 41.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Goop, Hibachi, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Sunflower oil audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Urban Lifestyle, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Sunflower oil fans

Demographic split for Sunflower oil audience in United States
MetricValue
Female70.4%
Male29.6%
Average age41.1
Estimated audience size350,683

Audience persona

The typical Sunflower oil fan in United States is more female, around 41.1 years old, with strong Urban Lifestyle tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Sunflower oil in United States
RegionReachAffinity
California50,0131.3×
Texas32,3131.07×
Florida31,4991.33×
New York25,8111.32×
Illinois13,3861.15×
Pennsylvania12,4051.05×
New Jersey11,4051.28×
Georgia11,4011.06×
North Carolina11,3391.07×
Ohio10,7350.99×
Michigan10,4561.14×
Virginia9,6811.13×
Washington8,1381.16×
Arizona7,9671.11×
Massachusetts7,9651.15×
Tennessee7,0021×
Maryland6,9141.15×
Indiana6,1700.96×
Missouri5,4620.97×
Minnesota5,3961.07×
Wisconsin5,3151.01×
South Carolina5,1580.98×
Colorado5,1250.93×
Oregon4,4391.1×
Alabama4,3580.89×
Connecticut4,3191.23×
Louisiana4,2450.94×
Kentucky4,1180.94×
Oklahoma4,0421.04×
Nevada3,6311.07×
Utah3,0330.97×
Arkansas2,6060.9×
Iowa2,4890.86×
Kansas2,2990.83×
Mississippi2,2650.78×
Idaho1,9031.08×
Nebraska1,5450.88×
New Hampshire1,5311.11×
Hawaii1,3810.92×
New Mexico1,3380.76×
Maine1,3161.05×
West Virginia1,2610.77×
Rhode Island1,0930.98×
Washington, District of Columbia9500.9×
Delaware8750.9×
Montana8720.9×
South Dakota6480.8×
Alaska6180.82×
North Dakota5180.72×
Vermont5110.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sunflower oil audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Goop12.07×Internet & Social Media
Hibachi16.91×Food & Beverages
Google Home12.96×Technology & Electronics
Governor of Michigan12.92×Politics & Society
headspace15.88×Health
Grace Slick13.78×Music & Radio
Wok10×Food & Beverages
Cherish (group)14.4×Music & Radio
Ira Glass22.41×Music & Radio
Grinch5.07×Movies & TV
Fairy godmother8.7×Literature
Vocal harmony5.04×Music & Radio
No Escape (1994 film)11.37×Movies & TV
Historic site4.19×Arts & Culture
Kikar HaShabbat15.74×News
TV Fanatic9.17×Movies & TV
Guitarist (magazine)9.78×Music & Radio
Nationality1.78×Politics & Society
Hardik Pandya12.24×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sunflower oil audience
TraitClusterScore
Urban LifestyleOPEN1.79
Price SensitivityPREMIUM1.59
SustainabilityBALANCE1.46
Pet OwnershipJOY1.46
Healthy LifestyleBALANCE1.4
CreativityOPEN1.4

Worldwide distribution

Worldwide audience distribution share by country for Sunflower oil
CountryShare
United States16.3%
Romania6.5%
Myanmar5.9%

See Sunflower oil audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Sunflower oil have in United States?

Sunflower oil has an estimated audience of 350,683 people in United States, concentrated in California and Texas.

What is the gender split and age of Sunflower oil fans?

70.4% of Sunflower oil fans are female, 29.6% are male, with an average age of 41.1 years.

Which brands do Sunflower oil fans like most?

Sunflower oil fans show strongest brand affinity for Keene, New Hampshire (675×), Goop (12.07×), and Hibachi (16.91×) over the country average.

Where do Sunflower oil fans live in United States?

Sunflower oil fans in United States are most concentrated in California (reach 50,013), Texas (reach 32,313), and Florida (reach 31,499). These three regions account for the largest share of the active audience.

What other brands do Sunflower oil fans also like?

Beyond Sunflower oil itself, the audience over-indexes on Goop (12.07×), Hibachi (16.91×), Google Home (12.96×), and Governor of Michigan (12.92×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sunflower oil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.