Supervillain Audience in United States

Supervillain logo

Supervillain has an estimated audience of 3,054,916 people in United States. 33.6% are female, 66.4% are male, average age 31.7. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Mathcore, Jezebel (film), Google Home, Dog breed.

The average Supervillain fan in United States is 31.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Mathcore, Jezebel (film), with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Supervillain audience skews more male with an average age of 31.7, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Topic

Demographics of Supervillain fans

Demographic split for Supervillain audience in United States
MetricValue
Female33.6%
Male66.4%
Average age31.7
Estimated audience size3,054,916

Audience persona

The typical Supervillain fan in United States is more male, around 31.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Supervillain in United States
RegionReachAffinity
California366,1741.09×
Texas304,2951.16×
Florida218,0091.05×
New York163,9170.96×
Georgia115,4761.23×
Pennsylvania106,5001.04×
Illinois104,5681.03×
Ohio103,9621.1×
North Carolina100,4651.09×
Michigan88,6131.11×
New Jersey79,6951.03×
Virginia78,4501.05×
Arizona69,8581.12×
Tennessee65,9921.08×
Washington62,8481.03×
Indiana62,3841.12×
Maryland60,5881.15×
Missouri55,7691.13×
Massachusetts54,8310.91×
Alabama50,6511.19×
South Carolina48,3561.05×
Louisiana46,6161.18×
Colorado44,7660.93×
Kentucky42,5471.11×
Wisconsin40,5370.88×
Oklahoma38,0971.12×
Minnesota37,8860.87×
Oregon35,8011.02×
Nevada35,5091.2×
Mississippi31,6481.26×
Connecticut30,8121.01×
Utah30,1511.1×
Arkansas27,2691.08×
Iowa23,0480.92×
Kansas22,8240.95×
New Mexico15,0330.98×
Nebraska14,8580.97×
Idaho14,2440.93×
West Virginia13,5360.95×
Hawaii12,7740.97×
New Hampshire9,0780.75×
Rhode Island8,8910.91×
Maine8,5100.78×
Alaska7,2251.11×
Delaware7,0650.84×
Washington, District of Columbia6,9640.76×
Montana6,8460.81×
South Dakota5,6760.8×
North Dakota4,7370.75×
Wyoming3,4380.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Supervillain audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore17.5×Music & Radio
Jezebel (film)12.76×Movies & TV
Google Home11.66×Technology & Electronics
Dog breed1.8×Pets & Animals
Urban Outfitters2.42×Shopping
Combat sport2.07×Sports
The Historian16.48×Literature
Monogram3.91×Home & Garden
Expatriates in the United Arab Emirates56.97×Business & Career
Product design1.81×Business & Career
3D printing2.16×Technology & Electronics
Vocal harmony3.76×Music & Radio
Nationality1.63×Politics & Society
Litter box1.59×Pets & Animals
Eurail16.57×Cars & Mobility
Google Photos1.8×Technology & Electronics
Bank account1.7×Business & Career
Personalised Gifts2.99×Home & Garden
Home staging3.28×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Supervillain audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.75
Early Adopter MentalityPOWER1.68
PatriotismCONSERVATISM1.63
ExtroversionTHRILL1.47
Urban LifestyleOPEN1.37
Pet OwnershipJOY1.32

Worldwide distribution

Worldwide audience distribution share by country for Supervillain
CountryShare
United States39.2%
Brazil6.2%
Mexico5.3%

See Supervillain audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Supervillain have in United States?

Supervillain has an estimated audience of 3,054,916 people in United States, concentrated in California and Texas.

What is the gender split and age of Supervillain fans?

33.6% of Supervillain fans are female, 66.4% are male, with an average age of 31.7 years.

Which brands do Supervillain fans like most?

Supervillain fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (17.5×), and Jezebel (film) (12.76×) over the country average.

Where do Supervillain fans live in United States?

Supervillain fans in United States are most concentrated in California (reach 366,174), Texas (reach 304,295), and Florida (reach 218,009). These three regions account for the largest share of the active audience.

What other brands do Supervillain fans also like?

Beyond Supervillain itself, the audience over-indexes on Mathcore (17.5×), Jezebel (film) (12.76×), Google Home (11.66×), and Dog breed (1.8×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Supervillain. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.