SweeTarts Audience in United States
SweeTarts has an estimated audience of 347,614 people in United States. 39.1% are female, 60.9% are male, average age 33.0. Top regions: Texas, California, Florida. Top brand affinities: Ichiro Suzuki, Elsword, Combat sport, College of the Holy Cross, Keeper (password manager).
The average SweeTarts fan in United States is 33.0 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Ichiro Suzuki, Elsword, Combat sport, with strongest over-indexing on Ichiro Suzuki (28.1× the country average). Demographically, the SweeTarts audience skews more male with an average age of 33.0, and over-indexes on personality traits such as Indulgence, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Sweet
Demographics of SweeTarts fans
| Metric | Value |
|---|---|
| Female | 39.1% |
| Male | 60.9% |
| Average age | 33.0 |
| Estimated audience size | 347,614 |
Audience persona
The typical SweeTarts fan in United States is more male, around 33.0 years old, with strong Indulgence tendencies and a notable affinity for Ichiro Suzuki.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 44,892 | 1.5× |
| California | 43,212 | 1.13× |
| Florida | 21,132 | 0.9× |
| New York | 16,975 | 0.87× |
| Illinois | 13,528 | 1.17× |
| Georgia | 11,898 | 1.11× |
| Ohio | 11,680 | 1.09× |
| North Carolina | 11,530 | 1.1× |
| Pennsylvania | 11,072 | 0.95× |
| Michigan | 10,012 | 1.1× |
| Arizona | 8,553 | 1.21× |
| Virginia | 8,226 | 0.97× |
| Tennessee | 8,161 | 1.17× |
| Indiana | 8,145 | 1.28× |
| New Jersey | 7,890 | 0.89× |
| Washington | 7,042 | 1.01× |
| Missouri | 6,545 | 1.17× |
| Maryland | 5,871 | 0.98× |
| South Carolina | 5,672 | 1.08× |
| Massachusetts | 5,652 | 0.83× |
| Louisiana | 5,567 | 1.24× |
| Alabama | 5,370 | 1.11× |
| Kentucky | 5,288 | 1.21× |
| Colorado | 5,168 | 0.94× |
| Wisconsin | 5,138 | 0.98× |
| Minnesota | 5,080 | 1.02× |
| Oklahoma | 5,044 | 1.31× |
| Oregon | 4,016 | 1.01× |
| Utah | 3,583 | 1.15× |
| Nevada | 3,185 | 0.95× |
| Mississippi | 3,181 | 1.11× |
| Arkansas | 3,162 | 1.1× |
| Kansas | 3,061 | 1.12× |
| Connecticut | 2,905 | 0.83× |
| Iowa | 2,814 | 0.98× |
| Nebraska | 1,850 | 1.06× |
| New Mexico | 1,823 | 1.05× |
| West Virginia | 1,688 | 1.04× |
| Idaho | 1,636 | 0.94× |
| Hawaii | 1,177 | 0.79× |
| New Hampshire | 962 | 0.7× |
| Maine | 878 | 0.71× |
| Delaware | 817 | 0.85× |
| Washington, District of Columbia | 815 | 0.78× |
| Rhode Island | 812 | 0.73× |
| Alaska | 749 | 1.01× |
| South Dakota | 698 | 0.87× |
| North Dakota | 680 | 0.95× |
| Montana | 616 | 0.64× |
| Vermont | 375 | 0.61× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ichiro Suzuki | 28.1× | Sports |
| Elsword | 30× | Games |
| Combat sport | 2.73× | Sports |
| College of the Holy Cross | 20× | Business & Career |
| Keeper (password manager) | 6.93× | Technology & Electronics |
| Goop | 5.62× | Internet & Social Media |
| Grinch | 4.12× | Movies & TV |
| Vocal harmony | 4.31× | Music & Radio |
| Governor of Michigan | 6.52× | Politics & Society |
| Sinister (band) | 16.05× | Music & Radio |
| Kielbasa | 14.79× | Food & Beverages |
| Vacuum packing | 8.61× | Home & Garden |
| Zacky Vengeance | 23.84× | Music & Radio |
| Corona (band) | 4.36× | Music & Radio |
| Home Bargains | 8.81× | Shopping |
| Racing | 1.94× | Cars & Mobility |
| Historic site | 3.15× | Arts & Culture |
| Monogram | 2.7× | Home & Garden |
| Manual labour | 4.28× | Business & Career |
| Hibachi | 5.16× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 3.81 |
| LGBTQ+ Identity | OPEN | 1.6 |
| Extroversion | THRILL | 1.52 |
| Social Media Usage | JOY | 1.37 |
| Early Adopter Mentality | POWER | 1.24 |
| Convenience Orientation | PREMIUM | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 75.1% |
| Mexico | 4.8% |
| Japan | 4.3% |
See SweeTarts audiences in other countries
More Sweet audiences in United States
Frequently asked questions
How many fans does SweeTarts have in United States?
SweeTarts has an estimated audience of 347,614 people in United States, concentrated in Texas and California.
What is the gender split and age of SweeTarts fans?
39.1% of SweeTarts fans are female, 60.9% are male, with an average age of 33.0 years.
Which brands do SweeTarts fans like most?
SweeTarts fans show strongest brand affinity for Ichiro Suzuki (28.1×), Elsword (30×), and Combat sport (2.73×) over the country average.
Where do SweeTarts fans live in United States?
SweeTarts fans in United States are most concentrated in Texas (reach 44,892), California (reach 43,212), and Florida (reach 21,132). These three regions account for the largest share of the active audience.
What other brands do SweeTarts fans also like?
Beyond SweeTarts itself, the audience over-indexes on Elsword (30×), Combat sport (2.73×), College of the Holy Cross (20×), and Keeper (password manager) (6.93×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for SweeTarts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.