Ta-Nehisi Coates Audience in United States
Ta-Nehisi Coates has an estimated audience of 431,361 people in United States. 66.7% are female, 33.3% are male, average age 40.5. Top brand affinities: Natural rubber, Whataburger, 3D printing, Solo climbing, Necktie.
Top brand affinities include Natural rubber, Whataburger, 3D printing, with strongest over-indexing on Natural rubber (6.35× the country average). Demographically, the Ta-Nehisi Coates audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Community Orientation, Sustainability.
Category: Movies & TV · Type: Person · Subtype: TV personality
Demographics of Ta-Nehisi Coates fans
| Metric | Value |
|---|---|
| Female | 66.7% |
| Male | 33.3% |
| Average age | 40.5 |
| Estimated audience size | 431,361 |
Audience persona
The typical Ta-Nehisi Coates fan in United States is more female, around 40.5 years old, with strong Community Orientation tendencies and a notable affinity for Natural rubber.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Natural rubber | 6.35× | Cars & Mobility |
| Whataburger | 2.24× | Food & Beverages |
| 3D printing | 2.85× | Technology & Electronics |
| Solo climbing | 5.19× | Sports |
| Necktie | 2.19× | Fashion & Accessoires |
| Eddie George | 4.5× | Sports |
| WGN-TV | 1.91× | Movies & TV |
| Enfamil | 2.21× | Kids & Family |
| WFTS-TV | 1.95× | Movies & TV |
| Commercial mortgage | 1.99× | Business & Career |
| Paul Dano | 1.53× | Movies & TV |
| Geothermal heating | 2.7× | Home & Garden |
| WKRN-TV | 1.65× | Movies & TV |
| Final Fantasy VII (Famicom) | 3.46× | Games |
| Parma | 2.95× | Travel & Leisure |
| Edgars | 1.96× | Shopping |
| MeatEater | 1.59× | Movies & TV |
| Ellen Burstyn | 1.87× | Movies & TV |
| Catania | 2.74× | Travel & Leisure |
| Emilio Estefan | 2.56× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.98 |
| Sustainability | BALANCE | 1.63 |
| Tradition | CONSERVATISM | 1.6 |
| Urban Lifestyle | OPEN | 1.59 |
| Spirituality | BALANCE | 1.45 |
| LGBTQ+ Identity | OPEN | 1.45 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 74.4% |
| United Kingdom | 8.0% |
| Canada | 6.0% |
See Ta-Nehisi Coates audiences in other countries
More TV personality audiences in United States
- Savannah Guthrie (25,809,631)
- Jimmy Kimmel (19,060,107)
- Kim Kardashian (14,668,216)
- Kylie Jenner (11,912,127)
- Ben Shapiro (7,119,048)
How to read this data
Audience size is the estimated number of people in United States who actively search for Ta-Nehisi Coates. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.