Rascasse Audience Intelligence

Talos Audience in United States

A data profile of the people who buy, follow and care about Talos in United States — modelled from more than twelve digital signal sources. Talos has an estimated audience of 278,605 people in United States.

#1162among Singer-songwriter in United States#12555among Person in United States#7330in Music & Radio

The average Talos fan in United States is 33.7 years old, balanced, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Top brand affinities include Charlie Puth, Richard Harris, James Blunt, with strongest over-indexing on Charlie Puth (116.25× the country average).

Demographically, the Talos audience skews balanced with an average age of 33.7, and over-indexes on personality traits such as Indulgence, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Talos fan in United States is balanced, around 33.7 years old, with strong Indulgence tendencies and a notable affinity for Charlie Puth.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Talos profile in United States.

Audience size
279K
in United States
Gender
49.0%♀
51.0% male
Age
33.7
average years
Country rank
#50191
Person in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Talos fans

49.0% are female, 51.0% are male, average age 33.7.

Fig. 02

Gender split

49.0%
Female
51.0%
Male
Demographic split for Talos audience in United States
MetricValue
Female49.0%
Male51.0%
Average age33.7
Estimated audience size278,605
Fig. 03

Age distribution

Ø 33.7
average years
Age distribution of the Talos audience in United States
Age bracketShare%
16-1931%
20-2922%
30-3922%
40-4917%
50+8%
Fig. 04

Worldwide distribution

37.7%

of the worldwide Talos audience comes from United States.

Worldwide audience distribution share by country for Talos
CountryShare
United States37.7%
United Kingdom9.0%
France6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Talos audience in United States is strongest.

Fig. 05

Top regions by affinity

Talos fans by region: top regions in United States
#RegionReachAffinity×
01New York~50K2.98×
02Washington~9K1.47×
03Arizona~8K1.27×
04Virginia~8K1.19×
05Massachusetts~7K1.14×
06Utah~3K1.11×
07New Jersey~8K1.08×
08Louisiana~4K1.08×
09Oregon~4K1.07×
10Nebraska~2K1.07×
11Washington, District of Columbia<1K1.06×
12Montana<1K1.04×
13Colorado~5K1.03×
14Iowa~2K1.03×
15Alaska<1K1.02×
16Oklahoma~3K1.01×
17California~30K1.00×
18Tennessee~6K1.00×
19Vermont<1K1.00×
20Maryland~5K0.99×
21Missouri~5K0.99×
22New Hampshire~1K0.99×
23Ohio~9K0.98×
24Idaho~1K0.98×
25Maine~1K0.98×
26Texas~20K0.97×
27Minnesota~4K0.97×
28Kansas~2K0.96×
29New Mexico~1K0.96×
30South Dakota<1K0.96×
31North Dakota<1K0.96×
32Arkansas~2K0.95×
33Illinois~9K0.93×
34Georgia~8K0.93×
35North Carolina~8K0.93×
36Kentucky~3K0.93×
37Rhode Island<1K0.92×
38West Virginia~1K0.91×
39Indiana~5K0.90×
40Alabama~4K0.90×
41Connecticut~3K0.90×
42Hawaii~1K0.90×
43Delaware<1K0.90×
44Pennsylvania~9K0.89×
45Mississippi~2K0.89×
46Wisconsin~4K0.88×
47Michigan~7K0.87×
48South Carolina~4K0.84×
49Nevada~2K0.83×
50Florida~20K0.77×
Fig. 06

Affinity by region

Affinity by region — Talos, United States
0.77×1.00×2.98×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Talos audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Talos audience
#·InterestCategoryAffinity×
01James BluntMusic & Radio136.92×
02Richard HarrisMovies & TV126.57×
03Charlie PuthMusic & Radio116.25×
04Nate DiazSports70.60×
05China AirlinesTravel & Leisure61.26×
06A. J. McLeanMusic & Radio61.10×
07The LumineersMusic & Radio55.37×
08Air ChinaTravel & Leisure52.73×
09OneRepublicMusic & Radio46.09×
10Isabel Van GelderMusic & Radio45.99×
11Frederick's of HollywoodFashion & Accessoires40.83×
12Chicago MedMovies & TV35.08×
13Imagine DragonsMusic & Radio34.48×
14Bon IverMusic & Radio34.07×
15Olivia HoltMovies & TV27.41×
16Cameron BoyceMovies & TV20.00×
17Ross LynchMovies & TV20.00×
18Florence and the MachineMusic & Radio19.89×
19Debby RyanMovies & TV18.13×
20Lily AllenMusic & Radio12.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Talos audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Talos audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.50×
SpiritualityBALANCE1.30×
PatriotismCONSERVATISM1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Talos audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.72×
Pet OwnershipJOY0.78×
Quality AwarenessPREMIUM0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Talos have in United States?

Talos has an estimated audience of 278,605 people in United States, concentrated in New York and California.

02

What is the gender split and age of Talos fans?

49.0% of Talos fans are female, 51.0% are male, with an average age of 33.7 years.

03

Which brands do Talos fans like most?

Talos fans show strongest brand affinity for Charlie Puth (116.25×), Richard Harris (126.57×), and James Blunt (136.92×) over the country average.

04

Where do Talos fans live in United States?

Talos fans in United States are most concentrated in New York (reach ~50K), California (reach ~30K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Talos fans also like?

Beyond Talos itself, the audience over-indexes on Richard Harris (126.57×), James Blunt (136.92×), Nate Diaz (70.6×), and A. J. McLean (61.1×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Singer-songwriter audiences in United States

See Talos audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Talos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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