Talos Audience in United States
Talos has an estimated audience of 254,697 people in United States. 46.3% are female, 53.7% are male, average age 36.0. Top brand affinities: Richard Harris, James Blunt, Twin Peaks, Charlie Puth, Björk.
Top brand affinities include Richard Harris, James Blunt, Twin Peaks, with strongest over-indexing on Richard Harris (111.48× the country average). Demographically, the Talos audience skews balanced with an average age of 36.0, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Talos fans
| Metric | Value |
|---|---|
| Female | 46.3% |
| Male | 53.7% |
| Average age | 36.0 |
| Estimated audience size | 254,697 |
Audience persona
The typical Talos fan in United States is balanced, around 36.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Richard Harris.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Richard Harris | 111.48× | Movies & TV |
| James Blunt | 147.37× | Music & Radio |
| Twin Peaks | 28.85× | Movies & TV |
| Charlie Puth | 53.19× | Music & Radio |
| Björk | 40.67× | Music & Radio |
| Chicago Med | 40.66× | Movies & TV |
| Ozzy Osbourne | 15.58× | Music & Radio |
| A. J. McLean | 57.91× | Music & Radio |
| Google Maps | 6.24× | Internet & Social Media |
| Capital One | 6.27× | Business & Career |
| Nate Diaz | 45.78× | Sports |
| Diane Keaton | 8.43× | Movies & TV |
| Olivia Holt | 30.27× | Movies & TV |
| Beetlejuice | 6.32× | Movies & TV |
| Kurt Cobain | 15.43× | Music & Radio |
| Aaron Rodgers | 7.91× | Sports |
| Chris Cornell | 20.76× | Music & Radio |
| Indeed.com | 5.06× | Business & Career |
| Deftones | 22.74× | Music & Radio |
| Bruce Willis | 7.93× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.53 |
| Risk Appetite | THRILL | 1.8 |
| LGBTQ+ Identity | OPEN | 1.45 |
| Sustainability | BALANCE | 1.41 |
| Early Adopter Mentality | POWER | 1.16 |
| Social Media Usage | JOY | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 36.1% |
| United Kingdom | 9.3% |
| France | 6.3% |
See Talos audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for Talos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.