Frederick's of Hollywood Audience in United States

Frederick's of Hollywood logo

Frederick's of Hollywood has an estimated audience of 467,025 people in United States. 82.3% are female, 17.7% are male, average age 37.1. Top regions: California, Texas, Florida. Top brand affinities: Mar del Plata, SkipTheDishes, True Food Kitchen, Agent Provocateur, La Perla (clothing).

The average Frederick's of Hollywood fan in United States is 37.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Mar del Plata, SkipTheDishes, True Food Kitchen, with strongest over-indexing on Mar del Plata (607.42× the country average). Demographically, the Frederick's of Hollywood audience skews more female with an average age of 37.1, and over-indexes on personality traits such as Extroversion, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand

Demographics of Frederick's of Hollywood fans

Demographic split for Frederick's of Hollywood audience in United States
MetricValue
Female82.3%
Male17.7%
Average age37.1
Estimated audience size467,025

Audience persona

The typical Frederick's of Hollywood fan in United States is more female, around 37.1 years old, with strong Extroversion tendencies and a notable affinity for Mar del Plata.

Top regions in United States

Top regions ranked by reach for Frederick's of Hollywood in United States
RegionReachAffinity
California58,2831.13×
Texas38,0240.95×
Florida31,7621×
New York23,4230.9×
Pennsylvania16,1891.03×
Ohio15,1161.05×
Georgia14,5571.01×
Illinois13,9050.89×
North Carolina12,4180.88×
Michigan11,3790.93×
Arizona10,5431.11×
New Jersey10,1740.86×
Virginia10,0790.89×
Tennessee10,0401.07×
Massachusetts8,6960.95×
Washington8,6490.92×
Missouri7,8391.04×
Wisconsin7,8301.11×
Indiana7,7300.91×
South Carolina7,4631.06×
Colorado7,1880.98×
Minnesota6,9301.04×
Maryland6,5610.82×
Alabama6,4770.99×
Oregon6,1351.15×
Louisiana5,7240.95×
Kentucky5,7010.97×
Oklahoma5,3011.02×
Nevada4,9991.11×
Connecticut4,7461.01×
Utah4,0580.97×
Kansas3,9991.09×
Iowa3,9241.02×
Arkansas3,7390.97×
Mississippi3,2540.85×
Idaho2,7171.16×
New Mexico2,6721.14×
New Hampshire2,4901.35×
Nebraska2,4031.03×
West Virginia2,4021.1×
Maine2,0551.23×
Montana1,5561.2×
Hawaii1,4170.71×
Rhode Island1,3770.93×
Delaware1,1240.87×
Alaska1,0851.09×
South Dakota1,0660.99×
North Dakota8850.92×
Vermont8681.06×
Wyoming7441.07×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Frederick's of Hollywood audience
BrandAffinityCategory
Mar del Plata607.42×Music & Radio
SkipTheDishes282.77×Food & Beverages
True Food Kitchen42.4×Food & Beverages
Agent Provocateur54.15×Fashion & Accessoires
La Perla (clothing)32.51×Fashion & Accessoires
Bravissimo (company)74.84×Fashion & Accessoires
Zebra11.06×Music & Radio
Corset8.74×Fashion & Accessoires
Pink (Victoria's Secret)7.94×Fashion & Accessoires
Sleepy Jones113.52×
Lace5.91×Fashion & Accessoires
Aerie (American Eagle Outfitters)5.15×
Talos40.83×Music & Radio
Wonderbra41.46×Fashion & Accessoires
Chantelle (lingerie)27.89×Fashion & Accessoires
Beetlejuice3.06×Movies & TV
triumph20×Fashion & Accessoires
Lingerie3.22×Fashion & Accessoires
Macy's2.15×Shopping
Fashion Nova2.87×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Frederick's of Hollywood audience
TraitClusterScore
ExtroversionTHRILL1.64
Price SensitivityPREMIUM1.6
CreativityOPEN1.41
MindfulnessBALANCE1.37
Design AffinityPREMIUM1.36
Healthy LifestyleBALANCE1.25

Worldwide distribution

Worldwide audience distribution share by country for Frederick's of Hollywood
CountryShare
United States83.9%
Canada2.8%
Germany2.7%

See Frederick's of Hollywood audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Frederick's of Hollywood have in United States?

Frederick's of Hollywood has an estimated audience of 467,025 people in United States, concentrated in California and Texas.

What is the gender split and age of Frederick's of Hollywood fans?

82.3% of Frederick's of Hollywood fans are female, 17.7% are male, with an average age of 37.1 years.

Which brands do Frederick's of Hollywood fans like most?

Frederick's of Hollywood fans show strongest brand affinity for Mar del Plata (607.42×), SkipTheDishes (282.77×), and True Food Kitchen (42.4×) over the country average.

Where do Frederick's of Hollywood fans live in United States?

Frederick's of Hollywood fans in United States are most concentrated in California (reach 58,283), Texas (reach 38,024), and Florida (reach 31,762). These three regions account for the largest share of the active audience.

What other brands do Frederick's of Hollywood fans also like?

Beyond Frederick's of Hollywood itself, the audience over-indexes on SkipTheDishes (282.77×), True Food Kitchen (42.4×), Agent Provocateur (54.15×), and La Perla (clothing) (32.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Frederick's of Hollywood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.