Rascasse Audience Intelligence

Frederick's of Hollywood Target Market in United States

Name: Frederick's of Hollywood — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Frederick's of Hollywood in United States — modelled from more than twelve digital signal sources. Frederick's of Hollywood has an estimated audience of 473,949 people in United States.

#3882among Brand in United States #1352in Fashion & Accessoires

The average Frederick's of Hollywood fan in United States is 37.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Mar del Plata, SkipTheDishes, True Food Kitchen, with strongest over-indexing on Mar del Plata (607.42× the country average).

Demographically, the Frederick's of Hollywood audience skews more female with an average age of 37.1, and over-indexes on personality traits such as Extroversion, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Frederick's of Hollywood fan in United States is more female, around 37.1 years old, with strong Extroversion tendencies and a notable affinity for Mar del Plata.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Frederick's of Hollywood profile in United States.

Audience size

474K

in United States

Gender

82.3%♀

17.7% male

Age

37.1

average years

Country rank

#37815

Brand in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Customer demographics of Frederick's of Hollywood

82.3% are female, 17.7% are male, average age 37.1.

Fig. 02

Gender split

82.3%

Female

17.7%

Male

Demographic split for Frederick's of Hollywood audience in United States
Metric	Value
Female	82.3%
Male	17.7%
Average age	37.1
Estimated audience size	473,949

Fig. 03

Age distribution

Age distribution of the Frederick's of Hollywood audience in United States
Age bracket	Share	%
16-19		22%
20-29		21%
30-39		25%
40-49		20%
50+		12%

Fig. 04

Worldwide distribution

81.4%

of the worldwide Frederick's of Hollywood audience comes from United States.

Worldwide audience distribution share by country for Frederick's of Hollywood
Country	Share
United States	81.4%
Canada	2.7%
Germany	2.6%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Frederick's of Hollywood audience in United States is strongest.

Fig. 05

Top regions by affinity

Frederick's of Hollywood customers by region in United States
#	Region	Reach	×
01	New Hampshire	~2K	1.29×
02	Montana	~2K	1.24×
03	Maine	~2K	1.21×
04	Nevada	~5K	1.14×
05	Idaho	~3K	1.13×
06	Arizona	~10K	1.12×
07	New Mexico	~3K	1.12×
08	West Virginia	~2K	1.12×
09	Alaska	~1K	1.12×
10	Oregon	~6K	1.11×
11	California	~60K	1.08×
12	Wisconsin	~8K	1.08×
13	Kansas	~4K	1.07×
14	South Dakota	~1K	1.05×
15	Vermont	<1K	1.05×
16	South Carolina	~7K	1.04×
17	Oklahoma	~5K	1.04×
18	Missouri	~8K	1.01×
19	Minnesota	~7K	1.01×
20	Utah	~4K	1.01×
21	Nebraska	~2K	1.01×
22	Pennsylvania	~20K	1.00×
23	Florida	~30K	0.99×
24	Ohio	~10K	0.99×
25	Tennessee	~9K	0.99×
26	Alabama	~6K	0.99×
27	Connecticut	~5K	0.99×
28	North Dakota	<1K	0.99×
29	Iowa	~4K	0.98×
30	Rhode Island	~1K	0.98×
31	Georgia	~10K	0.97×
32	Kentucky	~6K	0.97×
33	Colorado	~7K	0.96×
34	Louisiana	~6K	0.96×
35	Michigan	~10K	0.95×
36	Arkansas	~4K	0.95×
37	Washington	~9K	0.94×
38	Delaware	~1K	0.92×
39	Texas	~40K	0.90×
40	Massachusetts	~8K	0.90×
41	Mississippi	~3K	0.88×
42	North Carolina	~10K	0.87×
43	Indiana	~7K	0.87×
44	New York	~20K	0.86×
45	Illinois	~10K	0.84×
46	Virginia	~10K	0.84×
47	Maryland	~7K	0.82×
48	New Jersey	~10K	0.81×
49	Hawaii	~2K	0.80×
50	Washington, District of Columbia	<1K	0.70×

Affinity by region — Frederick's of Hollywood, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Frederick's of Hollywood audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Frederick's of Hollywood audience
#	Interest	Category	×
01	Mar del Plata	Music & Radio	607.42×
02	SkipTheDishes	Food & Beverages	282.77×
03	Sleepy Jones	Brand	113.52×
04	Bravissimo (company)	Fashion & Accessoires	74.84×
05	Agent Provocateur	Fashion & Accessoires	54.15×
06	True Food Kitchen	Food & Beverages	42.40×
07	Wonderbra	Fashion & Accessoires	41.46×
08	Talos	Music & Radio	40.83×
09	La Perla (clothing)	Fashion & Accessoires	32.51×
10	Chantelle (lingerie)	Fashion & Accessoires	27.89×
11	triumph	Fashion & Accessoires	20.00×
12	Zebra	Music & Radio	11.06×
13	Corset	Fashion & Accessoires	8.74×
14	Pink (Victoria's Secret)	Fashion & Accessoires	7.94×
15	Lace	Fashion & Accessoires	5.91×
16	Aerie (American Eagle Outfitters)	Brand	5.15×
17	Lingerie	Fashion & Accessoires	3.22×
18	Beetlejuice	Movies & TV	3.06×
19	Fashion Nova	Shopping	2.87×
20	Macy's	Shopping	2.15×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Frederick's of Hollywood audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Frederick's of Hollywood audience · What stands out
Trait	Cluster	Score
Extroversion	THRILL	1.65×
Mindfulness	BALANCE	1.57×
Spirituality	BALANCE	1.34×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Frederick's of Hollywood audience · Rather not
Trait	Cluster	Score
Patriotism	CONSERVATISM	0.89×
Need for Security	CONSERVATISM	0.89×
Career Orientation	POWER	0.93×

0×1.00× baseline2×

Section 06

Frequently asked questions

Who is Frederick's of Hollywood's target market in United States?

Frederick's of Hollywood's target market in United States covers an estimated 473,949 people, concentrated in California and Texas.

What is the gender split and age of Frederick's of Hollywood customers?

82.3% of the Frederick's of Hollywood audience are female, 17.7% are male, with an average age of 37.1 years.

Which brands do Frederick's of Hollywood fans like most?

Frederick's of Hollywood fans show strongest brand affinity for Mar del Plata (607.42×), SkipTheDishes (282.77×), and True Food Kitchen (42.4×) over the country average.

Where do Frederick's of Hollywood fans live in United States?

Frederick's of Hollywood fans in United States are most concentrated in California (reach ~60K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

What other brands do Frederick's of Hollywood fans also like?

Beyond Frederick's of Hollywood itself, the audience over-indexes on SkipTheDishes (282.77×), True Food Kitchen (42.4×), Agent Provocateur (54.15×), and La Perla (clothing) (32.51×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Frederick's of Hollywood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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