Tandem Audience in United States

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Tandem has an estimated audience of 953,815 people in United States. 44.2% are female, 55.8% are male, average age 41.6. Top regions: California, Texas, Florida. Top brand affinities: Tipsy Elves, Hipster, Arrietty, N1 road (South Africa), Governor of Michigan.

The average Tandem fan in United States is 41.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Tipsy Elves, Hipster, Arrietty, with strongest over-indexing on Tipsy Elves (7.78× the country average). Demographically, the Tandem audience skews more male with an average age of 41.6, and over-indexes on personality traits such as Quality Awareness, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Tandem fans

Demographic split for Tandem audience in United States
MetricValue
Female44.2%
Male55.8%
Average age41.6
Estimated audience size953,815

Audience persona

The typical Tandem fan in United States is more male, around 41.6 years old, with strong Quality Awareness tendencies and a notable affinity for Tipsy Elves.

Top regions in United States

Top regions ranked by reach for Tandem in United States
RegionReachAffinity
California126,3481.2×
Texas74,5180.91×
Florida60,3350.93×
New York58,1971.09×
North Carolina53,6691.87×
Massachusetts41,0142.18×
Illinois34,7041.09×
Ohio28,1940.96×
Georgia27,2250.93×
South Carolina25,9891.81×
Pennsylvania25,8170.8×
Michigan23,7840.95×
Virginia23,7591.02×
New Jersey21,5270.89×
Washington19,6071.02×
Arizona19,2760.99×
Indiana16,3140.94×
Tennessee14,5990.76×
Maryland14,3790.88×
Colorado14,0160.93×
Wisconsin13,8830.97×
Louisiana13,4091.09×
Minnesota12,8930.94×
Missouri12,7040.83×
Alabama11,3180.85×
Oregon10,3970.95×
Maine10,0452.94×
Connecticut9,8941.03×
Kentucky9,2390.77×
Oklahoma8,4560.8×
Utah7,8990.92×
Nevada7,4190.8×
Iowa7,0970.9×
Kansas6,3620.85×
Arkansas6,2370.79×
Mississippi5,0340.64×
Idaho3,7710.79×
Hawaii3,6840.9×
Montana3,5691.35×
Nebraska3,5510.74×
New Mexico3,4810.73×
Washington, District of Columbia3,3011.15×
New Hampshire3,0630.81×
West Virginia3,0470.69×
Rhode Island2,4740.82×
Vermont1,8771.12×
Alaska1,8110.89×
Delaware1,7860.68×
South Dakota1,7610.8×
North Dakota1,4470.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tandem audience
BrandAffinityCategory
Tipsy Elves7.78×Shopping
Hipster6.09×Politics & Society
Arrietty7.78×Movies & TV
N1 road (South Africa)2.11×Travel & Leisure
Governor of Michigan3.74×Politics & Society
JDSU1.54×Business & Career
Wikia1.67×Internet & Social Media
Elsword7.78×Games
Academy Award for Best Original Score7.78×Movies & TV
Urban horticulture1.53×Home & Garden
Home staging2.23×Home & Garden
Vocal harmony1.87×Music & Radio
HydraFacial3.23×Beauty & Wellness
Barclays Center5×Sports
Keith Stanfield2.59×Movies & TV
Goop2.1×Internet & Social Media
Grinch1.57×Movies & TV
Graham Greene2.33×Literature
Jaws1.97×Movies & TV
Wok2.32×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tandem audience
TraitClusterScore
Quality AwarenessPREMIUM1.66
Family OrientationCONSERVATISM1.39
Risk AppetiteTHRILL1.38
Career OrientationPOWER1.33
Need for SecurityCONSERVATISM1.33
Luxury OrientationPREMIUM1.27

Worldwide distribution

Worldwide audience distribution share by country for Tandem
CountryShare
United States25.6%
Philippines14.9%
Japan7.4%

See Tandem audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Tandem have in United States?

Tandem has an estimated audience of 953,815 people in United States, concentrated in California and Texas.

What is the gender split and age of Tandem fans?

44.2% of Tandem fans are female, 55.8% are male, with an average age of 41.6 years.

Which brands do Tandem fans like most?

Tandem fans show strongest brand affinity for Tipsy Elves (7.78×), Hipster (6.09×), and Arrietty (7.78×) over the country average.

Where do Tandem fans live in United States?

Tandem fans in United States are most concentrated in California (reach 126,348), Texas (reach 74,518), and Florida (reach 60,335). These three regions account for the largest share of the active audience.

What other brands do Tandem fans also like?

Beyond Tandem itself, the audience over-indexes on Hipster (6.09×), Arrietty (7.78×), N1 road (South Africa) (2.11×), and Governor of Michigan (3.74×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tandem. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.