Tea culture Audience in United States

Tea culture logo

Tea culture has an estimated audience of 490,221 people in United States. 75.9% are female, 24.1% are male, average age 38.0. Top regions: California, New York, Texas. Top brand affinities: Regional styles of Mexican music, Lulu 黃路梓茵, Queens College, City University of New York, Natural rubber, Dog breed.

The average Tea culture fan in United States is 38.0 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Regional styles of Mexican music, Lulu 黃路梓茵, Queens College, City University of New York, with strongest over-indexing on Regional styles of Mexican music (20× the country average). Demographically, the Tea culture audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Luxury Orientation, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 44 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Tea culture fans

Demographic split for Tea culture audience in United States
MetricValue
Female75.9%
Male24.1%
Average age38.0
Estimated audience size490,221

Audience persona

The typical Tea culture fan in United States is more female, around 38.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Regional styles of Mexican music.

Top regions in United States

Top regions ranked by reach for Tea culture in United States
RegionReachAffinity
California319,1065.92×
New York12,5710.46×
Texas6,8440.16×
Indiana6,4090.72×
Mississippi5,9311.47×
Florida5,7970.17×
Oklahoma5,5831.03×
Louisiana5,2740.83×
Arkansas5,2691.3×
Kentucky5,0710.83×
Alabama4,9090.72×
West Virginia4,8972.14×
Tennessee4,6770.48×
South Carolina4,6430.63×
Kansas4,5231.17×
Idaho4,5221.84×
Michigan4,5180.35×
Missouri4,3810.55×
Illinois4,3520.27×
Hawaii4,3192.05×
Iowa4,2941.06×
North Carolina4,2070.29×
Ohio4,1900.28×
Washington4,1780.42×
Georgia4,1720.28×
Wisconsin4,1480.56×
Virginia4,1380.35×
New Hampshire4,0352.09×
Arizona3,9950.4×
Pennsylvania3,9780.24×
Nebraska3,9511.61×
Connecticut3,9450.8×
New Mexico3,9301.6×
Nevada3,9170.83×
Rhode Island3,8962.5×
Maine3,8942.22×
Oregon3,8670.69×
Utah3,8440.88×
Maryland3,8000.45×
New Jersey3,7910.3×
Minnesota3,7060.53×
Massachusetts3,6680.38×
Colorado3,5710.46×
Washington, District of Columbia2,5191.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tea culture audience
BrandAffinityCategory
Regional styles of Mexican music20×Music & Radio
Lulu 黃路梓茵9.99×Movies & TV
Queens College, City University of New York20×Business & Career
Natural rubber4.3×Cars & Mobility
Dog breed1.52×Pets & Animals
Elsword20×Games
Electrolyte4.69×Health
UK garage5.05×Music & Radio
Historic site3.59×Arts & Culture
John Havlicek13.19×Sports
Tierra Cali6.13×Travel & Leisure
Voter registration3.71×Politics & Society
Throne of Glass5.61×Literature
Mothercare2.44×Kids & Family
Bank account1.7×Business & Career
Jesse Plemons2.33×Movies & TV
Nebraska Cornhuskers football2.22×Sports
Home staging3.22×Home & Garden
edureka22.29×Business & Career
JDSU1.81×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tea culture audience
TraitClusterScore
Luxury OrientationPREMIUM2.19
Urban LifestyleOPEN2.03
TravellingTHRILL1.96
Design AffinityPREMIUM1.96
LGBTQ+ IdentityOPEN1.78
SustainabilityBALANCE1.68

Worldwide distribution

Worldwide audience distribution share by country for Tea culture
CountryShare
United States23.2%
United Kingdom13.6%
Japan12.7%

See Tea culture audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Tea culture have in United States?

Tea culture has an estimated audience of 490,221 people in United States, concentrated in California and New York.

What is the gender split and age of Tea culture fans?

75.9% of Tea culture fans are female, 24.1% are male, with an average age of 38.0 years.

Which brands do Tea culture fans like most?

Tea culture fans show strongest brand affinity for Regional styles of Mexican music (20×), Lulu 黃路梓茵 (9.99×), and Queens College, City University of New York (20×) over the country average.

Where do Tea culture fans live in United States?

Tea culture fans in United States are most concentrated in California (reach 319,106), New York (reach 12,571), and Texas (reach 6,844). These three regions account for the largest share of the active audience.

What other brands do Tea culture fans also like?

Beyond Tea culture itself, the audience over-indexes on Lulu 黃路梓茵 (9.99×), Queens College, City University of New York (20×), Natural rubber (4.3×), and Dog breed (1.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tea culture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.