The Carlyle Group Audience in United States

The Carlyle Group logo

The Carlyle Group has an estimated audience of 864,588 people in United States. 58.6% are female, 41.4% are male, average age 51.6. Top regions: New York, California, Texas. Top brand affinities: Israel, Jeep Wagoneer, Brunello Cucinelli, Nationality, Jingoism.

The average The Carlyle Group fan in United States is 51.6 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Israel, Jeep Wagoneer, Brunello Cucinelli, with strongest over-indexing on Israel (3.88× the country average). Demographically, the The Carlyle Group audience skews more female with an average age of 51.6, and over-indexes on personality traits such as Risk Appetite, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand

Demographics of The Carlyle Group fans

Demographic split for The Carlyle Group audience in United States
MetricValue
Female58.6%
Male41.4%
Average age51.6
Estimated audience size864,588

Audience persona

The typical The Carlyle Group fan in United States is more female, around 51.6 years old, with strong Risk Appetite tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for The Carlyle Group in United States
RegionReachAffinity
New York135,4582.8×
California96,4611.01×
Texas57,9330.78×
Virginia55,5602.64×
Florida52,3140.89×
Illinois41,8751.45×
New Jersey34,5521.57×
Maryland32,2902.17×
Massachusetts31,9941.88×
Pennsylvania30,2251.04×
Georgia25,8990.97×
North Carolina25,8750.99×
Washington, District of Columbia22,8188.78×
Ohio17,3050.65×
Washington14,8720.86×
Michigan14,7460.65×
Connecticut13,9031.6×
Colorado13,1470.96×
Tennessee13,1230.76×
Arizona12,6450.72×
Indiana10,1560.64×
South Carolina10,0060.77×
Minnesota9,7350.79×
Missouri8,0650.58×
Wisconsin7,4500.57×
Alabama6,1160.51×
Oregon5,9040.6×
Louisiana4,8540.44×
Nevada4,7930.57×
Kentucky4,6680.43×
Utah4,5740.59×
Arkansas3,9630.56×
Oklahoma3,9330.41×
New Hampshire3,7131.09×
Kansas3,3000.48×
Iowa3,2770.46×
Rhode Island2,6670.97×
Maine2,5350.82×
Mississippi2,2640.32×
Delaware2,1540.9×
Hawaii1,9880.53×
Idaho1,9790.46×
Nebraska1,8180.42×
West Virginia1,7040.42×
Montana1,2910.54×
Vermont1,2900.85×
New Mexico1,2790.3×
Alaska1,1520.62×
South Dakota6610.33×
North Dakota6430.36×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Carlyle Group audience
BrandAffinityCategory
Israel3.88×Travel & Leisure
Jeep Wagoneer6.75×Cars & Mobility
Brunello Cucinelli5.84×Fashion & Accessoires
Nationality1.55×Politics & Society
Jingoism1.56×Politics & Society
JDSU2.04×Business & Career
Urban horticulture2.33×Home & Garden
Lulu 黃路梓茵1.64×Movies & TV
JamBase6.71×Music & Radio
Cam Ward2.11×Sports
Wikia1.69×Internet & Social Media
Keene, New Hampshire9.37×Travel & Leisure
Isla Holbox11.51×Travel & Leisure
Layne Staley2.91×Music & Radio
Certified diabetes educator5.73×Business & Career
Steampunk2.05×Fashion & Accessoires
Iron Man (film)1.87×Movies & TV
Insomnia2.23×Health
Insulin index5.22×Health
Girolando cattle9.81×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Carlyle Group audience
TraitClusterScore
Risk AppetiteTHRILL2.33
Quality AwarenessPREMIUM1.45
Need for SecurityCONSERVATISM1.41
Community OrientationOPEN1.39
Price SensitivityPREMIUM1.38
PatriotismCONSERVATISM1.32

Worldwide distribution

Worldwide audience distribution share by country for The Carlyle Group
CountryShare
United States83.6%
India4.0%
United Kingdom3.4%

See The Carlyle Group audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does The Carlyle Group have in United States?

The Carlyle Group has an estimated audience of 864,588 people in United States, concentrated in New York and California.

What is the gender split and age of The Carlyle Group fans?

58.6% of The Carlyle Group fans are female, 41.4% are male, with an average age of 51.6 years.

Which brands do The Carlyle Group fans like most?

The Carlyle Group fans show strongest brand affinity for Israel (3.88×), Jeep Wagoneer (6.75×), and Brunello Cucinelli (5.84×) over the country average.

Where do The Carlyle Group fans live in United States?

The Carlyle Group fans in United States are most concentrated in New York (reach 135,458), California (reach 96,461), and Texas (reach 57,933). These three regions account for the largest share of the active audience.

What other brands do The Carlyle Group fans also like?

Beyond The Carlyle Group itself, the audience over-indexes on Jeep Wagoneer (6.75×), Brunello Cucinelli (5.84×), Nationality (1.55×), and Jingoism (1.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Carlyle Group. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.