The Giving Tree Audience in United States

The Giving Tree logo

The Giving Tree has an estimated audience of 646,864 people in United States. 77.1% are female, 22.9% are male, average age 36.6. Top regions: California, Texas, Florida. Top brand affinities: Israel, 3D printing, Hibachi, Fairy godmother, Ichiro Suzuki.

The average The Giving Tree fan in United States is 36.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Israel, 3D printing, Hibachi, with strongest over-indexing on Israel (1.67× the country average). Demographically, the The Giving Tree audience skews more female with an average age of 36.6, and over-indexes on personality traits such as Community Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Book / Manga / Comic

Demographics of The Giving Tree fans

Demographic split for The Giving Tree audience in United States
MetricValue
Female77.1%
Male22.9%
Average age36.6
Estimated audience size646,864

Audience persona

The typical The Giving Tree fan in United States is more female, around 36.6 years old, with strong Community Orientation tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for The Giving Tree in United States
RegionReachAffinity
California86,7371.22×
Texas51,9550.93×
Florida41,2340.94×
New York37,3871.03×
Pennsylvania24,1641.11×
North Carolina21,3271.1×
Illinois21,1970.98×
Georgia19,0570.96×
Michigan18,2281.08×
Ohio18,1270.91×
Arizona17,8101.35×
Virginia16,9431.08×
New Jersey14,9120.91×
Massachusetts13,9491.09×
Washington13,8511.07×
Tennessee12,9381×
Colorado11,9401.17×
Indiana11,5270.98×
Missouri10,3791×
Maryland9,9320.89×
Wisconsin9,5010.98×
South Carolina8,9900.92×
Kentucky8,9101.1×
Minnesota8,8120.95×
Oregon8,6201.16×
Connecticut7,9391.22×
Alabama7,5200.83×
Louisiana6,9380.83×
Utah6,7541.17×
Oklahoma6,4300.9×
Nevada6,2240.99×
Kansas6,1671.21×
Iowa5,5831.05×
Arkansas5,0200.94×
Mississippi4,1480.78×
Idaho3,3601.04×
Hawaii3,1341.13×
New Mexico2,9970.92×
New Hampshire2,9361.15×
Nebraska2,9270.9×
West Virginia2,9100.97×
Maine2,4501.06×
Washington, District of Columbia2,2791.17×
Rhode Island2,2481.09×
Montana1,5360.86×
Delaware1,3720.77×
Alaska1,1750.85×
Vermont1,1721.03×
South Dakota1,0750.72×
North Dakota1,0470.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Giving Tree audience
BrandAffinityCategory
Israel1.67×Travel & Leisure
3D printing1.63×Technology & Electronics
Hibachi4.92×Food & Beverages
Fairy godmother4.44×Literature
Ichiro Suzuki6.18×Sports
Goop3.13×Internet & Social Media
Governor of Michigan4.13×Politics & Society
Historic site2.35×Arts & Culture
headspace4.89×Health
Jeep Wagoneer2.99×Cars & Mobility
Google Home3.35×Technology & Electronics
Mathcore3.91×Music & Radio
Cherish (group)5.19×Music & Radio
Wok3.03×Food & Beverages
Solo climbing3.14×Sports
Home staging2.29×Home & Garden
Vocal harmony1.96×Music & Radio
Nebraska Cornhuskers football1.53×Sports
Monogram1.61×Home & Garden
Grinch1.53×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Giving Tree audience
TraitClusterScore
Community OrientationOPEN1.54
ExtroversionTHRILL1.42
Urban LifestyleOPEN1.41
Family OrientationCONSERVATISM1.32
MindfulnessBALANCE1.27
CreativityOPEN1.25

Worldwide distribution

Worldwide audience distribution share by country for The Giving Tree
CountryShare
United States59.8%
Italy15.5%
Canada5.5%

See The Giving Tree audiences in other countries

More Literature audiences in United States

Frequently asked questions

How many fans does The Giving Tree have in United States?

The Giving Tree has an estimated audience of 646,864 people in United States, concentrated in California and Texas.

What is the gender split and age of The Giving Tree fans?

77.1% of The Giving Tree fans are female, 22.9% are male, with an average age of 36.6 years.

Which brands do The Giving Tree fans like most?

The Giving Tree fans show strongest brand affinity for Israel (1.67×), 3D printing (1.63×), and Hibachi (4.92×) over the country average.

Where do The Giving Tree fans live in United States?

The Giving Tree fans in United States are most concentrated in California (reach 86,737), Texas (reach 51,955), and Florida (reach 41,234). These three regions account for the largest share of the active audience.

What other brands do The Giving Tree fans also like?

Beyond The Giving Tree itself, the audience over-indexes on 3D printing (1.63×), Hibachi (4.92×), Fairy godmother (4.44×), and Ichiro Suzuki (6.18×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Giving Tree. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.