The Other Audience in United States
The Other has an estimated audience of 1,795,200 people in United States. 0.0% are female, 100.0% are male, average age 0.0. Top brand affinities: Winemaking, Dog breed, 3D printing, Saving, Ayrton Senna.
Top brand affinities include Winemaking, Dog breed, 3D printing, with strongest over-indexing on Winemaking (15.99× the country average). Demographically, the The Other audience skews more male with an average age of 0.0, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity.
Category: Music & Radio · Type: Person · Subtype: Punk
Demographics of The Other fans
| Metric | Value |
|---|---|
| Female | 0.0% |
| Male | 100.0% |
| Average age | 0.0 |
| Estimated audience size | 1,795,200 |
Audience persona
The typical The Other fan in United States is more male, around 0.0 years old, with strong Extroversion tendencies and a notable affinity for Winemaking.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Winemaking | 15.99× | Food & Beverages |
| Dog breed | 2.63× | Pets & Animals |
| 3D printing | 1.81× | Technology & Electronics |
| Saving | 1.97× | Business & Career |
| Ayrton Senna | 6.02× | Sports |
| Temple Grandin | 3.45× | Literature |
| IS (Infinite Stratos) | 1.73× | Literature |
| Paul Dano | 1.55× | Movies & TV |
| Eindhoven | 1.84× | Travel & Leisure |
| Italic languages | 1.75× | Politics & Society |
| Mike Conley, Jr. | 1.99× | Sports |
| Ironmongery | 2.25× | Home & Garden |
| Assassin's Creed: Revelations | 2.07× | Games |
| Portia de Rossi | 1.56× | Movies & TV |
| Riffle | 7.1× | Politics & Society |
| La Capital | 2.14× | News |
| Brittney Griner | 1.52× | Sports |
| Sacred Heart Catholic Church (Dubuque, Iowa) | 1.71× | Politics & Society |
| Clinton County, New York | 3.76× | |
| Falafel | 1.55× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 2.79 |
| LGBTQ+ Identity | OPEN | 1.5 |
| Urban Lifestyle | OPEN | 1.3 |
| Social Media Usage | JOY | 1.19 |
| Pet Ownership | JOY | 1.17 |
| Risk Appetite | THRILL | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 39.4% |
| India | 9.2% |
| United Kingdom | 8.0% |
See The Other audiences in other countries
More Punk audiences in United States
- Casey (36,114,748)
- Slope (9,868,824)
- Shutdown (6,234,026)
- PUP (6,045,829)
- Foundation (4,859,600)
How to read this data
Audience size is the estimated number of people in United States who actively search for The Other. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.