Rascasse Audience Intelligence

The Other Audience in United States

A data profile of the people who buy, follow and care about The Other in United States — modelled from more than twelve digital signal sources. The Other has an estimated audience of 2,347,444 people in United States.

#19among Punk in United States#2173among Person in United States#1347in Music & Radio

The average The Other fan in United States is 35.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Rammstein, Britney Spears, Nu metal, with strongest over-indexing on Rammstein (39.25× the country average).

Demographically, the The Other audience skews more male with an average age of 35.6, and over-indexes on personality traits such as Extroversion, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Other fan in United States is more male, around 35.6 years old, with strong Extroversion tendencies and a notable affinity for Rammstein.

Category: Music & Radio · Type: Person · Subtype: Punk

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Other profile in United States.

Audience size
2.3M
in United States
Gender
22.2%♀
77.8% male
Age
35.6
average years
Country rank
#12522
Person in United States
Fig. 01

Search interest · 12-month trend

+100%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Other fans

22.2% are female, 77.8% are male, average age 35.6.

Fig. 02

Gender split

22.2%
Female
77.8%
Male
Demographic split for The Other audience in United States
MetricValue
Female22.2%
Male77.8%
Average age35.6
Estimated audience size2,347,444
Fig. 03

Age distribution

Ø 35.6
average years
Age distribution of the The Other audience in United States
Age bracketShare%
16-1917%
20-2927%
30-3930%
40-4924%
50+2%
Fig. 04

Worldwide distribution

33.3%

of the worldwide The Other audience comes from United States.

Worldwide audience distribution share by country for The Other
CountryShare
United States33.3%
India13.5%
United Kingdom6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Other audience in United States is strongest.

Fig. 05

Top regions by affinity

The Other fans by region: top regions in United States
#RegionReachAffinity×
01Utah~30K1.42×
02Texas~200K1.15×
03Idaho~10K1.14×
04Oregon~30K1.12×
05Washington~40K1.11×
06California~200K1.10×
07Maine~8K1.09×
08Alaska~5K1.07×
09Virginia~50K1.05×
10Connecticut~20K1.05×
11Kentucky~30K1.04×
12New Mexico~10K1.04×
13Colorado~30K1.03×
14Illinois~70K1.02×
15Ohio~60K1.02×
16Missouri~30K1.02×
17Vermont~4K1.02×
18New York~100K1.01×
19Pennsylvania~70K1.01×
20Indiana~40K1.01×
21Kansas~20K1.01×
22North Carolina~60K1.00×
23Arizona~40K1.00×
24Tennessee~40K1.00×
25Louisiana~30K1.00×
26New Hampshire~8K1.00×
27Rhode Island~6K1.00×
28Massachusetts~40K0.99×
29Arkansas~20K0.99×
30Minnesota~30K0.98×
31Oklahoma~20K0.98×
32Georgia~60K0.97×
33Michigan~50K0.97×
34North Dakota~4K0.97×
35West Virginia~9K0.96×
36Montana~5K0.95×
37Delaware~5K0.95×
38Maryland~30K0.94×
39South Carolina~30K0.94×
40Nevada~20K0.94×
41Washington, District of Columbia~6K0.94×
42New Jersey~50K0.93×
43Wisconsin~30K0.93×
44Alabama~30K0.93×
45Iowa~20K0.93×
46Nebraska~9K0.93×
47Mississippi~10K0.90×
48Hawaii~8K0.90×
49South Dakota~4K0.90×
50Florida~100K0.85×
Fig. 06

Affinity by region

Affinity by region — The Other, United States
0.85×1.00×1.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Other audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Other audience
#·InterestCategoryAffinity×
01RammsteinMusic & Radio39.25×
02Iron MaidenMusic & Radio16.40×
03EvanescenceMusic & Radio13.47×
04Nu metalMusic & Radio11.08×
05Foo FightersMusic & Radio10.80×
06Car clubCars & Mobility8.28×
07AC/DCMusic & Radio7.96×
08Cyndi LauperMusic & Radio7.77×
09Stephen KingLiterature6.79×
10Gothic fashionFashion & Accessoires6.34×
11Britney SpearsMusic & Radio4.58×
12Rotten TomatoesMovies & TV4.55×
13Hard rockMusic & Radio2.86×
14Horror moviesMovies & TV2.70×
15RedditInternet & Social Media2.56×
16Burger KingFood & Beverages2.54×
17SubwayFood & Beverages1.95×
18Pizza HutFood & Beverages1.91×
19PodcastMusic & Radio1.87×
20SupermanMovies & TV1.86×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Other audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Other audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL2.09×
Urban LifestyleOPEN1.38×
TraditionCONSERVATISM1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Other audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.25×
DIY MentalityTHRILL0.38×
Luxury OrientationPREMIUM0.49×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Other have in United States?

The Other has an estimated audience of 2,347,444 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Other fans?

22.2% of The Other fans are female, 77.8% are male, with an average age of 35.6 years.

03

Which brands do The Other fans like most?

The Other fans show strongest brand affinity for Rammstein (39.25×), Britney Spears (4.58×), and Nu metal (11.08×) over the country average.

04

Where do The Other fans live in United States?

The Other fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do The Other fans also like?

Beyond The Other itself, the audience over-indexes on Britney Spears (4.58×), Nu metal (11.08×), Iron Maiden (16.4×), and Evanescence (13.47×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Punk audiences in United States

See The Other audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Other. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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