The Second City Audience in United States

The Second City logo

The Second City has an estimated audience of 571,263 people in United States. 48.1% are female, 51.9% are male, average age 40.7. Top regions: Illinois, New York, California. Top brand affinities: Jezebel (film), Dog breed, Elsword, Israel, Square foot gardening.

The average The Second City fan in United States is 40.7 years old, balanced, and lives primarily in Illinois. The audience is concentrated in Illinois, New York, California. Top brand affinities include Jezebel (film), Dog breed, Elsword, with strongest over-indexing on Jezebel (film) (20× the country average). Demographically, the The Second City audience skews balanced with an average age of 40.7, and over-indexes on personality traits such as LGBTQ+ Identity, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Arts & Culture · Type: POI · Subtype: Sketch comedy

Demographics of The Second City fans

Demographic split for The Second City audience in United States
MetricValue
Female48.1%
Male51.9%
Average age40.7
Estimated audience size571,263

Audience persona

The typical The Second City fan in United States is balanced, around 40.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Jezebel (film).

Top regions in United States

Top regions ranked by reach for The Second City in United States
RegionReachAffinity
Illinois428,44822.67×
New York42,1551.32×
California30,4580.48×
Texas19,4800.4×
Florida12,9430.33×
Indiana12,2941.18×
Michigan11,9030.8×
Ohio10,6990.61×
Wisconsin10,3111.2×
Massachusetts8,2660.73×
Pennsylvania8,2560.43×
Virginia8,1370.58×
North Carolina7,8130.45×
Georgia7,5210.43×
New Jersey7,3510.51×
Minnesota6,6810.82×
Missouri6,5810.71×
Washington6,3570.55×
Colorado5,9010.66×
Connecticut5,7641.01×
Tennessee5,3650.47×
Maryland5,0860.52×
Iowa4,2800.91×
Kentucky4,0170.56×
Arizona3,6010.31×
Oregon2,8520.44×
Oklahoma2,5330.4×
Kansas2,5320.56×
South Carolina2,4090.28×
Washington, District of Columbia2,2701.32×
Louisiana2,1610.29×
Alabama2,1450.27×
Arkansas1,9430.41×
Rhode Island1,7560.97×
Utah1,6270.32×
Nevada1,6050.29×
Nebraska1,4030.49×
New Hampshire9920.44×
Mississippi9720.21×
New Mexico9120.32×
Maine9040.44×
Montana8140.51×
Idaho8030.28×
West Virginia8020.3×
Alaska8010.66×
Hawaii7670.31×
South Dakota6890.52×
North Dakota6710.57×
Wyoming6490.77×
Vermont6280.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Second City audience
BrandAffinityCategory
Jezebel (film)20×Movies & TV
Dog breed1.73×Pets & Animals
Elsword20×Games
Israel2.55×Travel & Leisure
Square foot gardening20×Home & Garden
Jesse Plemons3.87×Movies & TV
Nebraska Cornhuskers football3.81×Sports
Steampunk5.02×Fashion & Accessoires
Alaska1.61×Travel & Leisure
Natural rubber1.8×Cars & Mobility
Home staging4.36×Home & Garden
UK garage4.46×Music & Radio
Electrolyte3.82×Health
Google Photos1.94×Technology & Electronics
Captain Fantastic (film)7.27×Movies & TV
Chromebook4.19×Technology & Electronics
edureka26.74×Business & Career
Monogram2.74×Home & Garden
Jeep Grand Cherokee (WJ)4.33×Cars & Mobility
Tuscany4.75×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Second City audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.14
Community OrientationOPEN1.87
SustainabilityBALANCE1.63
Early Adopter MentalityPOWER1.62
TraditionCONSERVATISM1.58
Design AffinityPREMIUM1.54

Worldwide distribution

Worldwide audience distribution share by country for The Second City
CountryShare
United States62.9%
Canada10.3%
United Kingdom6.1%

See The Second City audiences in other countries

More Sketch comedy audiences in United States

Frequently asked questions

How many fans does The Second City have in United States?

The Second City has an estimated audience of 571,263 people in United States, concentrated in Illinois and New York.

What is the gender split and age of The Second City fans?

48.1% of The Second City fans are female, 51.9% are male, with an average age of 40.7 years.

Which brands do The Second City fans like most?

The Second City fans show strongest brand affinity for Jezebel (film) (20×), Dog breed (1.73×), and Elsword (20×) over the country average.

Where do The Second City fans live in United States?

The Second City fans in United States are most concentrated in Illinois (reach 428,448), New York (reach 42,155), and California (reach 30,458). These three regions account for the largest share of the active audience.

What other brands do The Second City fans also like?

Beyond The Second City itself, the audience over-indexes on Dog breed (1.73×), Elsword (20×), Israel (2.55×), and Square foot gardening (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Second City. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.