A data profile of the people who buy, follow and care about The Suite Life on Deck in United States — modelled from more than twelve digital signal sources. The Suite Life on Deck has an estimated audience of 280,739 people in United States.
The average The Suite Life on Deck fan in United States is 32.3 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Cameron Boyce, Ross Lynch, Debby Ryan, with strongest over-indexing on Cameron Boyce (194.56× the country average).
Demographically, the The Suite Life on Deck audience skews more female with an average age of 32.3, and over-indexes on personality traits such as Convenience Orientation, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical The Suite Life on Deck fan in United States is more female, around 32.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Cameron Boyce.
The key figures that characterise the The Suite Life on Deck profile in United States.
65.5% are female, 34.5% are male, average age 32.3.
| Metric | Value |
|---|---|
| Female | 65.5% |
| Male | 34.5% |
| Average age | 32.3 |
| Estimated audience size | 280,739 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 35% | |
| 20-29 | 25% | |
| 30-39 | 19% | |
| 40-49 | 14% | |
| 50+ | 7% |
Where the The Suite Life on Deck audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Louisiana | ~5K | 1.27× | |
| 02 | Arkansas | ~3K | 1.22× | |
| 03 | Texas | ~30K | 1.20× | |
| 04 | Tennessee | ~7K | 1.20× | |
| 05 | Mississippi | ~3K | 1.20× | |
| 06 | Oklahoma | ~4K | 1.19× | |
| 07 | Indiana | ~6K | 1.16× | |
| 08 | Alabama | ~4K | 1.15× | |
| 09 | Kentucky | ~4K | 1.15× | |
| 10 | Georgia | ~10K | 1.13× | |
| 11 | South Carolina | ~5K | 1.12× | |
| 12 | Utah | ~3K | 1.10× | |
| 13 | California | ~30K | 1.08× | |
| 14 | Michigan | ~8K | 1.08× | |
| 15 | West Virginia | ~1K | 1.08× | |
| 16 | Missouri | ~5K | 1.06× | |
| 17 | North Carolina | ~9K | 1.05× | |
| 18 | North Dakota | <1K | 1.05× | |
| 19 | Maryland | ~5K | 1.04× | |
| 20 | Kansas | ~2K | 1.04× | |
| 21 | Ohio | ~9K | 1.03× | |
| 22 | Iowa | ~2K | 1.02× | |
| 23 | Idaho | ~1K | 1.02× | |
| 24 | Nevada | ~3K | 1.01× | |
| 25 | New Mexico | ~1K | 1.01× | |
| 26 | Nebraska | ~1K | 0.99× | |
| 27 | Florida | ~20K | 0.97× | |
| 28 | Illinois | ~9K | 0.97× | |
| 29 | Virginia | ~7K | 0.97× | |
| 30 | Connecticut | ~3K | 0.97× | |
| 31 | Delaware | <1K | 0.97× | |
| 32 | Pennsylvania | ~9K | 0.96× | |
| 33 | Arizona | ~5K | 0.96× | |
| 34 | Rhode Island | <1K | 0.96× | |
| 35 | Colorado | ~4K | 0.95× | |
| 36 | Minnesota | ~4K | 0.95× | |
| 37 | South Dakota | <1K | 0.95× | |
| 38 | New York | ~10K | 0.93× | |
| 39 | New Jersey | ~7K | 0.93× | |
| 40 | Wisconsin | ~4K | 0.93× | |
| 41 | Hawaii | ~1K | 0.93× | |
| 42 | Maine | <1K | 0.92× | |
| 43 | Massachusetts | ~5K | 0.90× | |
| 44 | Oregon | ~3K | 0.90× | |
| 45 | Alaska | <1K | 0.90× | |
| 46 | Washington | ~5K | 0.89× | |
| 47 | New Hampshire | <1K | 0.87× | |
| 48 | Montana | <1K | 0.87× | |
| 49 | Vermont | <1K | 0.86× | |
| 50 | Washington, District of Columbia | <1K | 0.72× |
The strongest cross-interests of the The Suite Life on Deck audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ross Lynch | Movies & TV | 217.48× | ||
| 02 | Cameron Boyce | Movies & TV | 194.56× | ||
| 03 | Zoey 101 | Movies & TV | 170.37× | ||
| 04 | Debby Ryan | Movies & TV | 145.03× | ||
| 05 | Elizabeth Debicki | Movies & TV | 133.26× | ||
| 06 | Dove Cameron | Movies & TV | 98.19× | ||
| 07 | Victorious | Movies & TV | 78.09× | ||
| 08 | Skai Jackson | Movies & TV | 66.98× | ||
| 09 | Wizards of Waverly Place | Movies & TV | 64.61× | ||
| 10 | ICarly | Movies & TV | 60.88× | ||
| 11 | Olivia Holt | Movies & TV | 55.58× | ||
| 12 | Raven-Symoné | Movies & TV | 51.64× | ||
| 13 | Avan Jogia | Movies & TV | 42.25× | ||
| 14 | School of Rock | Movies & TV | 39.26× | ||
| 15 | Myspace | Internet & Social Media | 35.67× | ||
| 16 | Sabrina Carpenter | Music & Radio | 35.65× | ||
| 17 | Phineas and Ferb | Movies & TV | 33.81× | ||
| 18 | Home Alone | Movies & TV | 28.49× | ||
| 19 | Malcolm in the Middle | Movies & TV | 28.47× | ||
| 20 | DeviantArt | Internet & Social Media | 14.36× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.70× | |
| Price Sensitivity | PREMIUM | 1.47× | |
| Extroversion | THRILL | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.59× | |
| DIY Mentality | THRILL | 0.60× | |
| Quality Awareness | PREMIUM | 0.75× |
The Suite Life on Deck has an estimated audience of 280,739 people in United States, concentrated in California and Texas.
65.5% of The Suite Life on Deck fans are female, 34.5% are male, with an average age of 32.3 years.
The Suite Life on Deck fans show strongest brand affinity for Cameron Boyce (194.56×), Ross Lynch (217.48×), and Debby Ryan (145.03×) over the country average.
The Suite Life on Deck fans in United States are most concentrated in California (reach ~30K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.
Beyond The Suite Life on Deck itself, the audience over-indexes on Ross Lynch (217.48×), Debby Ryan (145.03×), Dove Cameron (98.19×), and Zoey 101 (170.37×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for The Suite Life on Deck. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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