The Talk (TV series) Audience in United States

The Talk (TV series) logo

The Talk (TV series) has an estimated audience of 1,182,745 people in United States. 71.1% are female, 28.9% are male, average age 46.1. Top regions: California, Texas, Florida. Top brand affinities: Birthday Gifts, Unique Gifts, Whataburger, South Asian cuisine, Hebe.

The average The Talk (TV series) fan in United States is 46.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Birthday Gifts, Unique Gifts, Whataburger, with strongest over-indexing on Birthday Gifts (5.51× the country average). Demographically, the The Talk (TV series) audience skews more female with an average age of 46.1, and over-indexes on personality traits such as Need for Security, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of The Talk (TV series) fans

Demographic split for The Talk (TV series) audience in United States
MetricValue
Female71.1%
Male28.9%
Average age46.1
Estimated audience size1,182,745

Audience persona

The typical The Talk (TV series) fan in United States is more female, around 46.1 years old, with strong Need for Security tendencies and a notable affinity for Birthday Gifts.

Top regions in United States

Top regions ranked by reach for The Talk (TV series) in United States
RegionReachAffinity
California134,9201.04×
Texas85,8290.84×
Florida68,4970.86×
New York67,3371.02×
Pennsylvania55,5921.4×
Ohio51,2131.41×
North Carolina40,1641.13×
Georgia38,8661.07×
Illinois38,8410.99×
Michigan32,5841.05×
New Jersey31,5331.05×
Tennessee31,0461.31×
Virginia28,4390.99×
Maryland25,2941.24×
Missouri24,8691.3×
South Carolina24,7311.39×
Indiana23,7841.1×
Louisiana23,7191.56×
Arizona21,9000.91×
Massachusetts20,9490.9×
Alabama20,5321.24×
Wisconsin19,1061.07×
Minnesota19,1021.13×
Oklahoma17,2601.31×
Kentucky16,8561.14×
Washington15,7510.66×
Connecticut14,0641.19×
Iowa12,8431.32×
Mississippi12,4941.28×
Colorado11,4220.61×
Kansas10,5811.14×
Arkansas9,9391.02×
Oregon9,0640.67×
Nevada8,2680.72×
Nebraska6,3441.07×
Utah5,6750.54×
Rhode Island4,6411.23×
New Mexico4,5120.76×
West Virginia4,3330.79×
Maine4,3021.02×
Delaware4,0511.24×
Idaho3,5720.6×
South Dakota3,4121.25×
New Hampshire3,3780.72×
Hawaii3,2810.65×
Washington, District of Columbia2,6420.74×
North Dakota2,6151.08×
Montana2,3530.72×
Vermont1,5550.75×
Wyoming8550.49×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Talk (TV series) audience
BrandAffinityCategory
Birthday Gifts5.51×Kids & Family
Unique Gifts3.23×Shopping
Whataburger1.67×Food & Beverages
South Asian cuisine3.77×Food & Beverages
Hebe1.78×Home & Garden
Layne Staley1.68×Music & Radio
Brunello Cucinelli1.98×Fashion & Accessoires
Tierra Cali1.87×Travel & Leisure
Voltron: Legendary Defender3.76×Movies & TV
REO Speedwagon1.71×Music & Radio
Solo climbing1.51×Sports
Final Fantasy VII (Famicom)2.98×Games
Hattiesburg, Mississippi2.02×Travel & Leisure
New Era (Namibia)1.51×News
Software widget2.77×Technology & Electronics
International University of Business Agriculture and Technology1.89×Business & Career
Enrique Hernández (baseball)2.47×Sports
Further education1.68×Kids & Family
Enid, Oklahoma1.57×Travel & Leisure
The Devil's Rejects1.56×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Talk (TV series) audience
TraitClusterScore
Need for SecurityCONSERVATISM1.66
Family OrientationCONSERVATISM1.28
Urban LifestyleOPEN1.24
CreativityOPEN1.2
Price SensitivityPREMIUM1.19
Quality AwarenessPREMIUM1.19

Worldwide distribution

Worldwide audience distribution share by country for The Talk (TV series)
CountryShare
United States73.7%
United Kingdom6.8%
Canada6.3%

See The Talk (TV series) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does The Talk (TV series) have in United States?

The Talk (TV series) has an estimated audience of 1,182,745 people in United States, concentrated in California and Texas.

What is the gender split and age of The Talk (TV series) fans?

71.1% of The Talk (TV series) fans are female, 28.9% are male, with an average age of 46.1 years.

Which brands do The Talk (TV series) fans like most?

The Talk (TV series) fans show strongest brand affinity for Birthday Gifts (5.51×), Unique Gifts (3.23×), and Whataburger (1.67×) over the country average.

Where do The Talk (TV series) fans live in United States?

The Talk (TV series) fans in United States are most concentrated in California (reach 134,920), Texas (reach 85,829), and Florida (reach 68,497). These three regions account for the largest share of the active audience.

What other brands do The Talk (TV series) fans also like?

Beyond The Talk (TV series) itself, the audience over-indexes on Unique Gifts (3.23×), Whataburger (1.67×), South Asian cuisine (3.77×), and Hebe (1.78×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Talk (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.