The Third Man Audience in United States
The Third Man has an estimated audience of 264,147 people in United States. 54.3% are female, 45.7% are male, average age 30.7. Top regions: California, New York, Texas. Top brand affinities: Citizen Kane, Pippa Middleton, Diane Keaton, Deal or No Deal, Capital One.
The average The Third Man fan in United States is 30.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Citizen Kane, Pippa Middleton, Diane Keaton, with strongest over-indexing on Citizen Kane (87.82× the country average). Demographically, the The Third Man audience skews balanced with an average age of 30.7, and over-indexes on personality traits such as Patriotism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Mystery
Demographics of The Third Man fans
| Metric | Value |
|---|---|
| Female | 54.3% |
| Male | 45.7% |
| Average age | 30.7 |
| Estimated audience size | 264,147 |
Audience persona
The typical The Third Man fan in United States is balanced, around 30.7 years old, with strong Patriotism tendencies and a notable affinity for Citizen Kane.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 36,672 | 1.26× |
| New York | 22,810 | 1.55× |
| Texas | 16,594 | 0.73× |
| Florida | 13,318 | 0.74× |
| Illinois | 10,655 | 1.21× |
| Pennsylvania | 9,558 | 1.07× |
| Ohio | 8,781 | 1.08× |
| Massachusetts | 7,872 | 1.51× |
| Virginia | 7,543 | 1.17× |
| North Carolina | 7,476 | 0.94× |
| New Jersey | 7,284 | 1.08× |
| Georgia | 7,088 | 0.87× |
| Washington | 6,818 | 1.29× |
| Michigan | 6,804 | 0.99× |
| Maryland | 5,726 | 1.26× |
| Arizona | 4,846 | 0.9× |
| Oregon | 4,676 | 1.54× |
| Tennessee | 4,605 | 0.87× |
| Colorado | 4,469 | 1.07× |
| Indiana | 4,385 | 0.91× |
| Minnesota | 4,325 | 1.14× |
| Missouri | 4,230 | 0.99× |
| Wisconsin | 4,228 | 1.06× |
| Connecticut | 3,339 | 1.26× |
| Kentucky | 3,222 | 0.97× |
| South Carolina | 3,173 | 0.8× |
| Louisiana | 2,672 | 0.78× |
| Alabama | 2,469 | 0.67× |
| Oklahoma | 2,265 | 0.77× |
| Utah | 2,066 | 0.87× |
| Iowa | 1,928 | 0.89× |
| Nevada | 1,895 | 0.74× |
| Kansas | 1,875 | 0.9× |
| Washington, District of Columbia | 1,639 | 2.06× |
| Arkansas | 1,608 | 0.74× |
| New Mexico | 1,395 | 1.05× |
| Maine | 1,338 | 1.41× |
| New Hampshire | 1,278 | 1.23× |
| Rhode Island | 1,166 | 1.39× |
| Mississippi | 1,161 | 0.53× |
| Idaho | 1,085 | 0.82× |
| Nebraska | 1,016 | 0.77× |
| West Virginia | 846 | 0.69× |
| Hawaii | 771 | 0.68× |
| Montana | 711 | 0.97× |
| Vermont | 691 | 1.49× |
| Delaware | 623 | 0.85× |
| Alaska | 394 | 0.7× |
| North Dakota | 306 | 0.56× |
| South Dakota | 291 | 0.48× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Citizen Kane | 87.82× | Movies & TV |
| Pippa Middleton | 56.8× | Politics & Society |
| Diane Keaton | 6.62× | Movies & TV |
| Deal or No Deal | 40.92× | Movies & TV |
| Capital One | 4.21× | Business & Career |
| Singer-songwriter | 4.04× | Music & Radio |
| Diabetes mellitus awareness | 6.62× | Health |
| Google Maps | 3.11× | Internet & Social Media |
| MSN | 3.04× | News |
| Beetlejuice | 3.7× | Movies & TV |
| Microblogging | 6.62× | Technology & Electronics |
| Clint Eastwood | 6.62× | Movies & TV |
| Autism Awareness | 6.62× | Health |
| Google News | 4.12× | News |
| Democracy | 4.32× | Politics & Society |
| Bruce Willis | 4.72× | Movies & TV |
| Web server | 5.64× | Technology & Electronics |
| Twin Peaks | 5.43× | Movies & TV |
| Billy Bob Thornton | 5.5× | Movies & TV |
| Indeed.com | 2.58× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.77 |
| Community Orientation | OPEN | 1.64 |
| Travelling | THRILL | 1.61 |
| Mindfulness | BALANCE | 1.56 |
| Spirituality | BALANCE | 1.54 |
| Tradition | CONSERVATISM | 1.52 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 35.2% |
| United Kingdom | 14.7% |
| Germany | 7.7% |
See The Third Man audiences in other countries
More Mystery audiences in United States
- Sherlock Holmes (1984 TV series) (1,487,287)
- Blue Velvet (film) (1,074,786)
- Murder Mysteries (734,824)
- And Then There Were None (669,982)
- Murdoch Mysteries (613,354)
Frequently asked questions
How many fans does The Third Man have in United States?
The Third Man has an estimated audience of 264,147 people in United States, concentrated in California and New York.
What is the gender split and age of The Third Man fans?
54.3% of The Third Man fans are female, 45.7% are male, with an average age of 30.7 years.
Which brands do The Third Man fans like most?
The Third Man fans show strongest brand affinity for Citizen Kane (87.82×), Pippa Middleton (56.8×), and Diane Keaton (6.62×) over the country average.
Where do The Third Man fans live in United States?
The Third Man fans in United States are most concentrated in California (reach 36,672), New York (reach 22,810), and Texas (reach 16,594). These three regions account for the largest share of the active audience.
What other brands do The Third Man fans also like?
Beyond The Third Man itself, the audience over-indexes on Pippa Middleton (56.8×), Diane Keaton (6.62×), Deal or No Deal (40.92×), and Capital One (4.21×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for The Third Man. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.