Rascasse Audience Intelligence

The Third Man Audience in United States

A data profile of the people who buy, follow and care about The Third Man in United States — modelled from more than twelve digital signal sources. The Third Man has an estimated audience of 264,362 people in United States.

#11among Mystery in United States#4589among Movie / TV Show / Series in United States#9205in Movies & TV

The average The Third Man fan in United States is 30.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Citizen Kane, Pippa Middleton, Deal or No Deal, with strongest over-indexing on Citizen Kane (87.81× the country average).

Demographically, the The Third Man audience skews balanced with an average age of 30.7, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Third Man fan in United States is balanced, around 30.7 years old, with strong Patriotism tendencies and a notable affinity for Citizen Kane.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Mystery

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Third Man profile in United States.

Audience size
264K
in United States
Gender
54.3%♀
45.7% male
Age
30.7
average years
Country rank
#51466
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-0%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Third Man viewers

54.3% are female, 45.7% are male, average age 30.7.

Fig. 02

Gender split

54.3%
Female
45.7%
Male
Demographic split for The Third Man audience in United States
MetricValue
Female54.3%
Male45.7%
Average age30.7
Estimated audience size264,362
Fig. 03

Age distribution

Ø 30.7
average years
Age distribution of the The Third Man audience in United States
Age bracketShare%
16-1952%
20-2913%
30-3912%
40-4912%
50+11%
Fig. 04

Worldwide distribution

30.6%

of the worldwide The Third Man audience comes from United States.

Worldwide audience distribution share by country for The Third Man
CountryShare
United States30.6%
United Kingdom12.6%
Germany11.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Third Man audience in United States is strongest.

Fig. 05

Top regions by affinity

The Third Man fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~1K1.87×
02New York~20K1.55×
03Massachusetts~8K1.48×
04Vermont<1K1.46×
05Oregon~4K1.45×
06Maine~1K1.41×
07Connecticut~4K1.34×
08Rhode Island~1K1.30×
09Washington~7K1.27×
10New Hampshire~1K1.20×
11Maryland~5K1.19×
12California~30K1.17×
13Minnesota~4K1.15×
14Illinois~10K1.14×
15Virginia~7K1.13×
16Pennsylvania~10K1.08×
17New Jersey~7K1.06×
18Wisconsin~4K1.05×
19New Mexico~1K1.05×
20Colorado~4K1.02×
21Missouri~4K1.01×
22Ohio~8K0.99×
23Montana<1K0.98×
24Michigan~6K0.94×
25Kentucky~3K0.94×
26Delaware<1K0.94×
27Utah~2K0.92×
28Kansas~2K0.92×
29Alaska<1K0.92×
30Idaho~1K0.91×
31North Carolina~7K0.90×
32Iowa~2K0.90×
33Arizona~5K0.88×
34Indiana~4K0.88×
35Tennessee~5K0.86×
36Nebraska~1K0.85×
37Louisiana~3K0.83×
38North Dakota<1K0.83×
39West Virginia~1K0.82×
40Georgia~7K0.81×
41Oklahoma~2K0.81×
42South Dakota<1K0.80×
43South Carolina~3K0.79×
44Arkansas~2K0.79×
45Hawaii<1K0.79×
46Florida~10K0.76×
47Nevada~2K0.76×
48Alabama~3K0.72×
49Mississippi~2K0.71×
50Texas~20K0.70×
Fig. 06

Affinity by region

Affinity by region — The Third Man, United States
0.70×1.00×1.87×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Third Man audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Third Man audience
#·InterestCategoryAffinity×
01Citizen KaneMovies & TV87.81×
02Pippa MiddletonPolitics & Society60.59×
03Deal or No DealMovies & TV41.13×
04Sustainable energyHome & Garden6.62×
05Obsessed (2009 film)Movies & TV6.62×
06Web serverTechnology & Electronics6.62×
07Peaky Blinders (TV series)Movies & TV6.62×
08David HarbourMovies & TV6.46×
09The Weather ChannelMovies & TV6.44×
10QVCMovies & TV5.32×
11Crime fictionLiterature4.89×
12FedExBusiness & Career4.73×
13Renewable energyBusiness & Career4.52×
14Weather forecastingHome & Garden4.44×
15Robert RedfordMovies & TV4.26×
16Diane KeatonMovies & TV4.24×
17Discount storesShopping2.96×
18Mortgage loansBusiness & Career2.92×
19PinterestInternet & Social Media2.66×
20AirbnbTravel & Leisure2.17×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Third Man audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Third Man audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.72×
Family OrientationCONSERVATISM2.19×
SustainabilityBALANCE2.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Third Man audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.59×
Luxury OrientationPREMIUM0.70×
Early Adopter MentalityPOWER0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Third Man have in United States?

The Third Man has an estimated audience of 264,362 people in United States, concentrated in California and New York.

02

What is the gender split and age of The Third Man viewers?

54.3% of The Third Man fans are female, 45.7% are male, with an average age of 30.7 years.

03

Which brands do The Third Man fans like most?

The Third Man fans show strongest brand affinity for Citizen Kane (87.81×), Pippa Middleton (60.59×), and Deal or No Deal (41.13×) over the country average.

04

Where do The Third Man fans live in United States?

The Third Man fans in United States are most concentrated in California (reach ~30K), New York (reach ~20K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do The Third Man fans also like?

Beyond The Third Man itself, the audience over-indexes on Pippa Middleton (60.59×), Deal or No Deal (41.13×), Sustainable energy (6.62×), and Obsessed (2009 film) (6.62×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See The Third Man audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Third Man. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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