The Voice UK Audience in United States

The Voice UK has an estimated audience of 263,622 people in United States. 73.9% are female, 26.1% are male, average age 31.5. Top regions: California, Texas, Florida. Top brand affinities: Alexandra Daddario, Alexander Skarsgård, Aaron Rodgers, Autism Awareness, Google Maps.

The average The Voice UK fan in United States is 31.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Alexandra Daddario, Alexander Skarsgård, Aaron Rodgers, with strongest over-indexing on Alexandra Daddario (53.14× the country average). Demographically, the The Voice UK audience skews more female with an average age of 31.5, and over-indexes on personality traits such as LGBTQ+ Identity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Casting show

Demographics of The Voice UK fans

Demographic split for The Voice UK audience in United States
MetricValue
Female73.9%
Male26.1%
Average age31.5
Estimated audience size263,622

Audience persona

The typical The Voice UK fan in United States is more female, around 31.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Alexandra Daddario.

Top regions in United States

Top regions ranked by reach for The Voice UK in United States
RegionReachAffinity
California24,0560.83×
Texas18,0800.8×
Florida16,9010.95×
New York12,6080.86×
North Carolina8,8121.11×
Pennsylvania8,4470.95×
Ohio7,5700.93×
Michigan7,1461.04×
Illinois7,0100.8×
Georgia6,9090.85×
Tennessee6,1611.17×
Virginia6,0770.95×
New Jersey5,8950.88×
Indiana5,7641.2×
Arizona5,3490.99×
Washington4,7430.9×
Massachusetts4,7270.91×
Alabama4,5231.23×
South Carolina4,4121.11×
Missouri4,0690.96×
Kentucky3,9431.19×
Oklahoma3,7841.29×
Louisiana3,7581.11×
Wisconsin3,7330.94×
Maryland3,2830.72×
Colorado3,2390.78×
Oregon3,1741.05×
Minnesota3,0150.8×
Arkansas2,7691.27×
Mississippi2,6901.24×
Nevada2,6791.05×
Connecticut2,6411×
Iowa2,2251.02×
Kansas2,2141.07×
Utah2,0760.88×
West Virginia1,7981.46×
Hawaii1,6171.43×
Maine1,3171.4×
New Mexico1,3010.98×
Idaho1,0420.79×
Nebraska9670.73×
New Hampshire9290.89×
Montana7361.01×
Rhode Island7290.87×
Alaska6331.12×
Delaware6280.86×
South Dakota5750.94×
North Dakota5601.03×
Washington, District of Columbia5440.69×
Vermont4410.95×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Voice UK audience
BrandAffinityCategory
Alexandra Daddario53.14×Movies & TV
Alexander Skarsgård28.35×Movies & TV
Aaron Rodgers13.69×Sports
Autism Awareness19.03×Health
Google Maps7.86×Internet & Social Media
Ethan Hawke22.35×Movies & TV
Diabetes mellitus awareness12.48×Health
True Romance51.77×Movies & TV
Indeed.com7.57×Business & Career
Willem Dafoe25.82×Movies & TV
Wattpad16.44×Internet & Social Media
Google News8.59×News
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Ralph Fiennes20.2×Movies & TV
Enterprise Rent-A-Car7.83×Cars & Mobility
Capital One5.11×Business & Career
StubHub11.38×Travel & Leisure
Beetlejuice5.91×Movies & TV
Khan Academy9.63×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Voice UK audience
TraitClusterScore
LGBTQ+ IdentityOPEN3.15
Design AffinityPREMIUM1.59
Luxury OrientationPREMIUM1.57
Early Adopter MentalityPOWER1.54
TravellingTHRILL1.42
Career OrientationPOWER1.32

Worldwide distribution

Worldwide audience distribution share by country for The Voice UK
CountryShare
United Kingdom45.9%
United States20.0%
Germany7.3%

See The Voice UK audiences in other countries

More Casting show audiences in United States

Frequently asked questions

How many fans does The Voice UK have in United States?

The Voice UK has an estimated audience of 263,622 people in United States, concentrated in California and Texas.

What is the gender split and age of The Voice UK fans?

73.9% of The Voice UK fans are female, 26.1% are male, with an average age of 31.5 years.

Which brands do The Voice UK fans like most?

The Voice UK fans show strongest brand affinity for Alexandra Daddario (53.14×), Alexander Skarsgård (28.35×), and Aaron Rodgers (13.69×) over the country average.

Where do The Voice UK fans live in United States?

The Voice UK fans in United States are most concentrated in California (reach 24,056), Texas (reach 18,080), and Florida (reach 16,901). These three regions account for the largest share of the active audience.

What other brands do The Voice UK fans also like?

Beyond The Voice UK itself, the audience over-indexes on Alexander Skarsgård (28.35×), Aaron Rodgers (13.69×), Autism Awareness (19.03×), and Google Maps (7.86×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Voice UK. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.