Rascasse Audience Intelligence

The Voice UK Audience in United States

A data profile of the people who buy, follow and care about The Voice UK in United States — modelled from more than twelve digital signal sources. The Voice UK has an estimated audience of 262,977 people in United States.

#2among Casting show in United States#4597among Movie / TV Show / Series in United States#9225in Movies & TV

The average The Voice UK fan in United States is 31.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Anne Rice, True Romance, Baby-led weaning, with strongest over-indexing on Anne Rice (75.47× the country average).

Demographically, the The Voice UK audience skews more female with an average age of 31.5, and over-indexes on personality traits such as Spirituality, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Voice UK fan in United States is more female, around 31.5 years old, with strong Spirituality tendencies and a notable affinity for Anne Rice.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Casting show

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Voice UK profile in United States.

Audience size
263K
in United States
Gender
73.9%♀
26.1% male
Age
31.5
average years
Country rank
#51592
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Voice UK viewers

73.9% are female, 26.1% are male, average age 31.5.

Fig. 02

Gender split

73.9%
Female
26.1%
Male
Demographic split for The Voice UK audience in United States
MetricValue
Female73.9%
Male26.1%
Average age31.5
Estimated audience size262,977
Fig. 03

Age distribution

Ø 31.5
average years
Age distribution of the The Voice UK audience in United States
Age bracketShare%
16-1940%
20-2922%
30-3917%
40-4913%
50+8%
Fig. 04

Worldwide distribution

20.3%

of the worldwide The Voice UK audience comes from United States.

Worldwide audience distribution share by country for The Voice UK
CountryShare
United Kingdom46.4%
United States20.3%
Germany7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Voice UK audience in United States is strongest.

Fig. 05

Top regions by affinity

The Voice UK fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~2K1.33×
02Maine~1K1.33×
03Hawaii~1K1.09×
04South Carolina~4K1.07×
05Mississippi~2K1.07×
06Indiana~5K1.05×
07Missouri~4K1.03×
08Alaska<1K1.03×
09Kentucky~3K1.02×
10Oklahoma~3K1.02×
11Vermont<1K1.02×
12Oregon~3K1.01×
13Connecticut~3K1.01×
14Nevada~3K1.01×
15New Hampshire~1K1.01×
16Rhode Island<1K1.01×
17Delaware<1K1.01×
18North Dakota<1K1.01×
19Alabama~4K1.00×
20South Dakota<1K1.00×
21Pennsylvania~9K0.99×
22Ohio~8K0.99×
23Washington~5K0.99×
24Iowa~2K0.99×
25Arkansas~2K0.99×
26Idaho~1K0.99×
27Montana<1K0.98×
28North Carolina~8K0.97×
29Tennessee~5K0.97×
30Louisiana~3K0.97×
31Florida~20K0.96×
32Michigan~7K0.96×
33Nebraska~1K0.96×
34New Mexico~1K0.96×
35Kansas~2K0.95×
36Washington, District of Columbia<1K0.95×
37Virginia~6K0.93×
38Utah~2K0.93×
39Massachusetts~5K0.92×
40Georgia~7K0.91×
41New Jersey~6K0.91×
42Arizona~5K0.91×
43Wisconsin~4K0.91×
44Maryland~4K0.90×
45Minnesota~3K0.90×
46Colorado~4K0.89×
47New York~10K0.87×
48Illinois~7K0.84×
49California~20K0.81×
50Texas~20K0.75×
Fig. 06

Affinity by region

Affinity by region — The Voice UK, United States
0.75×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Voice UK audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Voice UK audience
#·InterestCategoryAffinity×
01Anne RiceLiterature75.47×
02Olly MursMusic & Radio52.41×
03True RomanceMovies & TV43.93×
04Planet SmoothieFood & Beverages30.55×
05Baby-led weaningTechnology & Electronics23.21×
06Jason DeruloMusic & Radio20.86×
07WeChatInternet & Social Media14.62×
08ScarfFashion & Accessoires14.10×
09Kiernan ShipkaMovies & TV11.26×
10AdeleMusic & Radio10.78×
11Mariah CareyMusic & Radio9.44×
12Wedding invitationHome & Garden8.60×
13Scooby-DooMovies & TV7.75×
14Short storyLiterature7.48×
15Alexandra DaddarioMovies & TV6.99×
16Nail artBeauty & Wellness5.34×
17High schoolBusiness & Career4.76×
18PoetryLiterature3.19×
19RadioTechnology & Electronics3.09×
20SupermanMovies & TV2.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Voice UK audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Voice UK audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.68×
Career OrientationPOWER1.67×
TraditionCONSERVATISM1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Voice UK audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.60×
Need for SecurityCONSERVATISM0.80×
Pet OwnershipJOY0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Voice UK have in United States?

The Voice UK has an estimated audience of 262,977 people in United States, concentrated in California and Florida.

02

What is the gender split and age of The Voice UK viewers?

73.9% of The Voice UK fans are female, 26.1% are male, with an average age of 31.5 years.

03

Which brands do The Voice UK fans like most?

The Voice UK fans show strongest brand affinity for Anne Rice (75.47×), True Romance (43.93×), and Baby-led weaning (23.21×) over the country average.

04

Where do The Voice UK fans live in United States?

The Voice UK fans in United States are most concentrated in California (reach ~20K), Florida (reach ~20K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do The Voice UK fans also like?

Beyond The Voice UK itself, the audience over-indexes on True Romance (43.93×), Baby-led weaning (23.21×), Scooby-Doo (7.75×), and Scarf (14.1×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Casting show audiences in United States

See The Voice UK audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Voice UK. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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