Rascasse Audience Intelligence

The Wild! Audience in United States

A data profile of the people who buy, follow and care about The Wild! in United States — modelled from more than twelve digital signal sources. The Wild! has an estimated audience of 1,788,287 people in United States.

#240among Singer-songwriter in United States#2956among Person in United States#1797in Music & Radio

The average The Wild! fan in United States is 38.5 years old, more female, and lives primarily in Ohio.

The audience is concentrated in Ohio, New York, California.

Top brand affinities include John Lennon, International education, Ringo Starr, with strongest over-indexing on John Lennon (25.19× the country average).

Demographically, the The Wild! audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Community Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Wild! fan in United States is more female, around 38.5 years old, with strong Community Orientation tendencies and a notable affinity for John Lennon.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Wild! profile in United States.

Audience size
1.8M
in United States
Gender
59.0%♀
41.0% male
Age
38.5
average years
Country rank
#15544
Person in United States
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Wild! fans

59.0% are female, 41.0% are male, average age 38.5.

Fig. 02

Gender split

59.0%
Female
41.0%
Male
Demographic split for The Wild! audience in United States
MetricValue
Female59.0%
Male41.0%
Average age38.5
Estimated audience size1,788,287
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the The Wild! audience in United States
Age bracketShare%
16-1925%
20-2915%
30-3919%
40-4924%
50+18%
Fig. 04

Worldwide distribution

49.6%

of the worldwide The Wild! audience comes from United States.

Worldwide audience distribution share by country for The Wild!
CountryShare
United States49.6%
United Kingdom8.0%
Canada6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Wild! audience in United States is strongest.

Fig. 05

Top regions by affinity

The Wild! fans by region: top regions in United States
#RegionReachAffinity×
01Ohio~400K7.88×
02West Virginia~40K4.28×
03Colorado~100K3.89×
04New York~300K2.74×
05Kentucky~30K1.32×
06Minnesota~30K1.26×
07Indiana~40K1.22×
08Pennsylvania~70K1.08×
09South Carolina~30K0.96×
10North Dakota~3K0.90×
11Vermont~3K0.89×
12North Carolina~50K0.85×
13New Hampshire~6K0.83×
14California~200K0.81×
15Michigan~40K0.81×
16Maine~5K0.77×
17Tennessee~30K0.73×
18Oregon~10K0.72×
19Utah~10K0.72×
20Rhode Island~4K0.72×
21Alaska~3K0.72×
22Missouri~20K0.71×
23Connecticut~10K0.71×
24Washington, District of Columbia~4K0.71×
25South Dakota~3K0.71×
26Montana~3K0.69×
27Virginia~30K0.68×
28Oklahoma~10K0.68×
29Delaware~3K0.68×
30Massachusetts~20K0.67×
31Wisconsin~20K0.67×
32Iowa~10K0.67×
33Kansas~10K0.67×
34Nebraska~6K0.67×
35Maryland~20K0.66×
36Idaho~6K0.66×
37Illinois~40K0.65×
38Arkansas~10K0.64×
39Georgia~30K0.63×
40Washington~20K0.62×
41Louisiana~10K0.60×
42Mississippi~9K0.60×
43Alabama~10K0.59×
44Florida~70K0.58×
45New Jersey~30K0.57×
46Hawaii~4K0.56×
47New Mexico~5K0.55×
48Arizona~20K0.53×
49Texas~80K0.52×
50Nevada~9K0.49×
Fig. 06

Affinity by region

Affinity by region — The Wild!, United States
0.49×1.00×7.88×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Wild! audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Wild! audience
#·InterestCategoryAffinity×
01John LennonMusic & Radio25.19×
02International educationBusiness & Career21.75×
03Ringo StarrMusic & Radio15.72×
04Yoko OnoMusic & Radio15.70×
05IU (singer)Music & Radio11.90×
06Creedence Clearwater RevivalMusic & Radio11.56×
07The Beach BoysMusic & Radio8.84×
08MalaysiaTravel & Leisure8.81×
09BeijingTravel & Leisure8.59×
10Robert PlantMusic & Radio8.55×
11George HarrisonMusic & Radio7.43×
12Freddie MercuryMusic & Radio7.31×
13Neil DiamondMusic & Radio7.28×
14Priyanka ChopraMovies & TV6.95×
15Kurt CobainMusic & Radio6.10×
16Paul McCartneyMusic & Radio5.33×
17BTSMusic & Radio5.31×
18BritpopMusic & Radio4.57×
197-ElevenShopping2.82×
20RadioTechnology & Electronics2.32×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Wild! audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Wild! audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.83×
PatriotismCONSERVATISM1.58×
SustainabilityBALANCE1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Wild! audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.87×
Healthy LifestyleBALANCE0.94×
Convenience OrientationPREMIUM0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Wild! have in United States?

The Wild! has an estimated audience of 1,788,287 people in United States, concentrated in Ohio and New York.

02

What is the gender split and age of The Wild! fans?

59.0% of The Wild! fans are female, 41.0% are male, with an average age of 38.5 years.

03

Which brands do The Wild! fans like most?

The Wild! fans show strongest brand affinity for John Lennon (25.19×), International education (21.75×), and Ringo Starr (15.72×) over the country average.

04

Where do The Wild! fans live in United States?

The Wild! fans in United States are most concentrated in Ohio (reach ~400K), New York (reach ~300K), and California (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do The Wild! fans also like?

Beyond The Wild! itself, the audience over-indexes on International education (21.75×), Ringo Starr (15.72×), Yoko Ono (15.7×), and The Beach Boys (8.84×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Singer-songwriter audiences in United States

See The Wild! audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Wild!. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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