The Wrap Audience in United States

The Wrap logo

The Wrap has an estimated audience of 1,878,451 people in United States. 55.3% are female, 44.7% are male, average age 44.6. Top regions: California, New York, Florida. Top brand affinities: Penn & Teller, Israel, Yoga Journal, AllJobs, Home staging.

The average The Wrap fan in United States is 44.6 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Penn & Teller, Israel, Yoga Journal, with strongest over-indexing on Penn & Teller (14.57× the country average). Demographically, the The Wrap audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Extroversion, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Website / Newspaper / Magazine

Demographics of The Wrap fans

Demographic split for The Wrap audience in United States
MetricValue
Female55.3%
Male44.7%
Average age44.6
Estimated audience size1,878,451

Audience persona

The typical The Wrap fan in United States is more female, around 44.6 years old, with strong Extroversion tendencies and a notable affinity for Penn & Teller.

Top regions in United States

Top regions ranked by reach for The Wrap in United States
RegionReachAffinity
California592,5822.87×
New York221,7332.11×
Florida157,5561.24×
Maryland110,2353.41×
Texas103,6820.64×
Illinois77,4911.24×
Michigan66,1871.35×
Pennsylvania64,8801.03×
Colorado52,6541.78×
North Carolina52,3920.93×
Massachusetts51,7321.4×
New Jersey49,5011.04×
Ohio44,9420.78×
Georgia44,5910.77×
Washington38,9891.03×
Missouri37,4941.24×
Arizona35,3120.92×
Virginia32,2250.7×
Tennessee29,1230.77×
Iowa27,9461.81×
New Mexico25,8952.75×
Minnesota25,1660.94×
Indiana22,3560.65×
Wisconsin21,5000.76×
Louisiana20,7640.86×
Alabama20,1170.77×
Connecticut17,7500.94×
Oregon16,6250.77×
South Carolina15,6700.55×
Nevada14,1650.78×
Kansas12,7200.86×
Kentucky12,4290.53×
Oklahoma10,9730.53×
Utah10,9660.65×
Washington, District of Columbia9,5141.68×
Arkansas7,6210.49×
Mississippi6,6720.43×
Idaho6,5400.69×
New Hampshire5,0250.68×
Montana4,9630.95×
Delaware4,4850.87×
Maine4,2240.63×
West Virginia4,1310.47×
Nebraska3,9680.42×
Hawaii3,6440.45×
Rhode Island3,1300.52×
Vermont2,7710.84×
Alaska2,5700.64×
South Dakota2,3650.54×
North Dakota2,1380.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Wrap audience
BrandAffinityCategory
Penn & Teller14.57×Movies & TV
Israel2.54×Travel & Leisure
Yoga Journal17.37×Sports
AllJobs15.82×Business & Career
Home staging4.16×Home & Garden
Jesse Plemons2.68×Movies & TV
Google Photos1.88×Technology & Electronics
Isothermal process20.1×Business & Career
Lulu 黃路梓茵1.82×Movies & TV
TeachHUB2.69×Business & Career
Nebraska Cornhuskers football2.4×Sports
Glossier3.28×Beauty & Wellness
Corona (band)3.51×Music & Radio
Jezebel (film)4.07×Movies & TV
Kansas1.5×Travel & Leisure
Urban horticulture1.93×Home & Garden
Gloria4.46×Music & Radio
Warminster Township, Bucks County, Pennsylvania17.37×Travel & Leisure
Jeep Grand Cherokee (WJ)3.22×Cars & Mobility
Nipsey Hussle2.98×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Wrap audience
TraitClusterScore
ExtroversionTHRILL1.31
Urban LifestyleOPEN1.29
SustainabilityBALANCE1.27
Community OrientationOPEN1.22
TraditionCONSERVATISM1.22
IndulgenceJOY1.2

Worldwide distribution

Worldwide audience distribution share by country for The Wrap
CountryShare
United States76.7%
United Kingdom6.5%
Canada6.1%

See The Wrap audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does The Wrap have in United States?

The Wrap has an estimated audience of 1,878,451 people in United States, concentrated in California and New York.

What is the gender split and age of The Wrap fans?

55.3% of The Wrap fans are female, 44.7% are male, with an average age of 44.6 years.

Which brands do The Wrap fans like most?

The Wrap fans show strongest brand affinity for Penn & Teller (14.57×), Israel (2.54×), and Yoga Journal (17.37×) over the country average.

Where do The Wrap fans live in United States?

The Wrap fans in United States are most concentrated in California (reach 592,582), New York (reach 221,733), and Florida (reach 157,556). These three regions account for the largest share of the active audience.

What other brands do The Wrap fans also like?

Beyond The Wrap itself, the audience over-indexes on Israel (2.54×), Yoga Journal (17.37×), AllJobs (15.82×), and Home staging (4.16×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Wrap. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.